Salesforce Marketing Cloud

AUGUST 27, 2021

In this video, you’ll see how a bank analyzes sales calls to train reps more efficiently with Einstein Conversation Insights Enhancements , simplifies document workflows with Digital Process Automation , and quickly builds personalized chatbots with Einstein Bots Enhancements.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. Average user rating: 9.35. Average user rating: 8.67. Pricing: contact vendor. Pricing: $100/$360/$680 per month.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Seismic

MAY 17, 2023

Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. Sales enablement technology is packed with tools and capabilities sellers need to personalize everything from emails to pitch decks and have more meaningful conversations with buyers.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Content4Demand

DECEMBER 6, 2018

Personalization has been a hot topic in the B2B world for a few years now, and it isn’t going away anytime soon. According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Webinars have been a tried-and-true tactic in most B2B marketers’ arsenals.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

xiQ

DECEMBER 15, 2021

Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. Since March 2020, digital interactions with sales reps went up by 41%. McKinsey B2B Research Report, Oct 2020). Leverage neuroscience and ai to help sales grow.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Standard Rate and Data. Digital Audience Research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PBE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PDE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 118

Design Account Based Marketing Personalization Planning 118

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings.

Tactics 100

Tactics Automation Personalization Planning 100

DealSignal

AUGUST 30, 2021

. #1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

NuSpark Consulting

DECEMBER 5, 2011

All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. F- Funnel Optimization. By optimizing website and landing page traffic; conversion lifts will increase.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Webinars/webcasts (88%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

NuSpark Consulting

JANUARY 12, 2012

Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

Landing Pages 100

Landing Pages Conversion Rate Conversion Reachforce 100

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. In both cases, the ROI of the efforts to close the sale is interesting enough to continuously target this profile.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PDE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 62

Design Account Based Marketing Personalization Planning 62

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

PureB2B

JANUARY 14, 2019

B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM). There’s also the inevitable alignment of your sales and marketing teams as you execute ABM campaigns, which many companies struggle with. Stage in the sales cycle. They often include: Location.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM). There’s also the inevitable alignment of your sales and marketing teams as you execute ABM campaigns, which many companies struggle with. 5 Key Focus Areas for Successful ABM. Target Audience Research.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? . He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” . Image source: @quary.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? He made the essential point that “B2B doesn’t have to mean ‘b to boring.'”

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I B2B marketing is becoming hyper-focused on targeting messaging into specific accounts. PR vs. demand generation ). Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? The answer: Because, ultimately, it doesn’t work for marketing OR sales. 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will be qualified.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Vidyard

OCTOBER 9, 2014

65-90% of the buying process happens before a prospect even raises their hand. How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Before they request a demo. Before they download a whitepaper. Before you even know they exist. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. We make this happen immediately and then expand your website brand into new pools of purchase-ready buyers.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. Here’s a recap of the campaigns we were recognized for: Nintex’s America’s Most Broken Processes Campaign.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Point

JUNE 1, 2010

So where does this leave the B2B marketer? To learn more, I talked with Mark Talkington, a senior sales executive with Blockdot , a Spear Marketing Group partner and world-renowned digital studio specializing in Interactive Entertainment and Advergaming technologies. B2B games are one of our fastest-growing segments.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Bluetext

APRIL 8, 2020

The B2B sales cycle is long, often requiring many interactions and engagements over time. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com. Every B2B company wants people to land on their site and think, “wow.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120