Engagio

SEPTEMBER 16, 2021

It comes as no surprise to anyone in Sales that there’s been a dip in the meetings we can generate when we use the same old tactics quarter after quarter. My tips for Sales teams. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. Go beyond the sale. Get creative!

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. by 2023 , accounting for 17% of sales.

Digital Transformation 269

Digital Transformation Marketing AI Work Management Marketing Management 269

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. Perfecting pipeline management to boost B2B sales. The Qualities of a Sales Leader.

Storytelling 96

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 96

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Hands down. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 255

Cost per Lead ROMI CPL Churn Rate 255

Webbiquity

APRIL 30, 2024

But it’s best to start that effort internally at your organization or client, asking a variety of customer-facing people (sales, customer service, etc.) These answers can then be combined with keyword research to build out helpful web page, blog post, and thought leadership content.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. Perhaps the most compelling statistic we’ve found is from Insider Intelligence, which shows that 60% of B2B marketers named social media as the most effective channel for driving revenue.

Social Media 97

Social Media B2B Marketing Social Marketing B2B Thought Leadership 97

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 118

B2B Marketing B2B Planning B2B Thought Leadership 118

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? It’s not a sales pitch. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. New customers? Time-savings?

Work Management 272

Work Management B2B Marketing Marketing Management Budget Programs 272

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. aimed at buyers and prospects.

Social Media 122

Social Media Media B2B B2B Thought Leadership 122

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

ClearVoice

JUNE 10, 2024

Goal #2: Cement Your Thought Leadership Establishing thought leadership is essential for brands looking to differentiate themselves in a crowded landscape. When you reach out to a loyal customer and explain your desire to share and feature their experiences, chances are they’ll be thrilled. We’ve got you!

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing B2B Thought Leadership 52

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 70

Marketing AI B2B Marketing B2B Thought Leadership B2B 70

B2B Digital Marketer

JUNE 6, 2024

Aaron shares his extensive experience in B2B marketing, offering insights from his journey from co-founding a web development and digital marketing agency to leading corporate marketing efforts for high-tech and cybersecurity companies. Educate the C-Suite: Ensure executives understand the value of marketing beyond short-term metrics.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. As Q1 wraps up, your goals may not have been greatly affected, but with businesses now suspended in limbo, sales and marketing will experience a plummet in numbers during Q2. Establish thought leadership through email campaigns.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Heinz Marketing

AUGUST 21, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Quickest Way To Faster Sales. Why Thought Leadership Is Important For B2B Marketing. Schedule Tasks and Block Out Time.

Activities 114

Activities B2B Thought Leadership Allocation Thought Leadership 114

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Vertical software companies have lower acquisition costs, higher expansion sales and stronger gross retention.

Verticals 117

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 117

Heinz Marketing

FEBRUARY 26, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Empathy in Action: A Thoughtful Look at the Empathetic Leader. Understanding and Building Sales Impact Models. How to align B2B sales and marketing teams.

B2B Thought Leadership 110

B2B Thought Leadership Lead Ranking B2B Work Management 110

Heinz Marketing

JANUARY 28, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Read on for some solutions.

B2B Thought Leadership 111

B2B Thought Leadership B2B Marketing Planning B2B 111

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 347

Thought Leadership B2B Thought Leadership Research Practices 347

Sword and the Script | B2B

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions. How much time?

Thought Leadership 102

Thought Leadership B2B Thought Leadership B2B Sales Gartner 102

Heinz Marketing

JANUARY 30, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Some simple steps to take to encourage your leadership teams to step up via NOBL Academy. Thanks for your thoughts, Matt Amundson. Thanks, Bryan Lufkin.

B2B Thought Leadership 126

B2B Thought Leadership B2B Barriers Thought Leadership 126

Heinz Marketing

OCTOBER 9, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Moving From Product Features To Insight. But it’s changing the way sales teams are engaging it’s customers and prospects. The Future of Flexibility At Work.

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership B2B B2B Sales 114

xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. As Q1 wraps up, your goals may not have been greatly affected, but with businesses now suspended in limbo, sales and marketing will experience a plummet in numbers during Q2. Establish thought leadership through email campaigns.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Heinz Marketing

AUGUST 10, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 14 Underused B2B Content Promotion Channels. What B2B Marketers Can Learn From Craft Breweries. What does craft beer have to do with B2B marketing?

B2B Sales 61

B2B Sales B2B Thought Leadership B2B Marketing Email Marketing 61

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Heinz Marketing

SEPTEMBER 10, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Today’s B2B Customers Don’t Want to Talk to You. ” An Overarching Aim for Your Leadership. Is That OK?

Forecasting 112

Forecasting B2B Thought Leadership B2B Thought Leadership 112

Heinz Marketing

NOVEMBER 13, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Leadership Kindness. Strong leadership will be essential as companies learn from the past, confront urgent issues head on and plan for the future.

B2B Thought Leadership 114

B2B Thought Leadership Brand Identity Branding B to B 114