Marketing Insider Group

JANUARY 4, 2021

Organic SEO won’t drive more traffic if you don’t have content. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Without distribution, it can’t deliver traffic. LinkedIn is probably at the top of the list since it’s B2B-focused. Twitter makes sense, as well.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Fast lead generation and traffic to owned media. The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Retargeting. Image: CMI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . Final Thoughts. There are a multitude of event formats companies can choose from when hosting virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Marketing Insider Group

NOVEMBER 15, 2021

Basically, the creme de la creme when it comes to content marketing, engagement and thought leadership. Obvious answer: they’re thought leaders in the industry. Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter. My best advice for getting the most out of Twitter.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. Optimize every video you make for search engines so you can attract more traffic and build your audience organically. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Statistics on Social Selling and Thought Leadership. The State of B2B Social Media Marketing Report ). Others are better for quick and easy sharing, like Twitter. Twitter advocacy posts drove 3.7

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Launch Marketing

MAY 26, 2021

B2C organizations and leaders were the first to adopt social media extensively, but B2B players have increasingly entered the arena over the last several years. As B2B organizations navigate how to create and refine their social media marketing strategy , it’s also important for B2B executives and leaders to be included in the mix. .

Social Media 129

Social Media Social Marketing B2B Thought Leadership B2B Marketing 129

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. For these reasons, there is no one-size fits all solution for B2B marketing success. 5 B2B Marketing Best Practices You Can’t Ignore. The most valuable assets?

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. Leadership buy-in is absolutely necessary to emphasize the importance of a content marketing strategy and this statistic shows that CMOs are making content creation a priority.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Launch Marketing

OCTOBER 26, 2022

Is it to increase traffic to your website? Here are a few things to consider across platforms and ideas for types of content to post: LinkedIn About: This platform is popular for all B2B organizations and for connecting with professionals directly. Content to Post: Thought leadership content, company news, team culture content.

Social Media 117

Social Media Consulting Paid Search Agency Social Marketing 117

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. Twitter followers. But, fear not dear marketer!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. So how much of an effect is this having on organic search traffic? What Are SERP features? And this example is relatively light on SERP features. SEO Consideration. Local Pack.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. No longer was the ball in the B2B marketers’ court – prospects became the ones with the serve. What is Thought Leadership Content?

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. But how do you attract KOLs to your brand?

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. To drive more traffic. When you click on one to share it, you have the option to customize your update with your own thoughts on the subject, as well as with an image.

Social Media 324

Social Media Tools Media Work Management 324

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . That’s why we’ve assembled 16 real-deal thought leaders that are great resources. 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant. Gary Vaynerchuk.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Well-written, insightful content draws your audience in and sets you up as a thought leader. More content equates to more traffic, and content marketers have seen 7.8 Source: Aberdeen).

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Contently

APRIL 23, 2020

When done well, it amplifies your traffic across all other organic channels. Even B2B brands in niche industries? How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend? In many ways, content marketing is more important for B2B companies than B2C companies.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. B2B customers will review you — not just consumers. Webinars will become more important for B2B lead generation. Some prefer written content.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Brightedge

APRIL 12, 2021

Through thought leadership. If one social platform drives more traffic to your site and creates brand recognition, spend your time focusing on that one. For example, most photo-heavy companies see daily traffic on Instagram and Pinterest and build awareness there. Cultivate brand awareness through thought leadership.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic.

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

Webbiquity

MARCH 16, 2017

During a redesign, there’s a lot that can go wrong from technical issues and audience reaction to traffic loss and falling revenue. This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves.

Design 235

Design SEO Tips Lead Scoring 235

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. But, fear not dear marketer!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Oktopost

MAY 30, 2023

The more you can do to solidify your brand’s status on social media, the more you are able to pull ahead in terms of thought leadership and share of voice; the more you interact with your audience, the better you can expect your click-through and conversion rates to be. The solution? Streamline that workflow. The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Outgrow

FEBRUARY 4, 2020

6 Ways to Build Thought Leadership Using Social Media. This is where thought leadership comes in - a content marketing tool that lets you establish authority in your niche, enhance credibility and build trust. Here’s how you can leverage social media channels to build thought leadership.

Thought Leadership 69

Thought Leadership Social Media B2B Thought Leadership Ad Building 69