Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. You can turn it into a Slideshare, or take the speaker notes and turn it into a blog post, or interview experts in the industry about their thoughts on the material – there are a lot of options here. Twitter, Facebook, Linkedin, etc.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The challenge is in getting senior leadership to contribute.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

B2B Marketing Savvy

NOVEMBER 10, 2009

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. million (comScore).

B2B Thought Leadership 40

B2B Thought Leadership Advertising Benchmark Viral Marketing Social Networks 40

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

NOVEMBER 18, 2010

5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. You can have a fancy, well branded website but without traffic it will be useless. Traffic is the lifeblood of internet marketing. Its really simple: more traffic equals more leads, and more leads equals more sales.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? B2B appointment setting is exactly what it says.    Know your prospects, use tools such as LinkedIn, twitter, Google alerts. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. Jay’s Thought of the Week. Here’s my thought of the week. I would have actually thought that number to be a little bit smaller. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. Jay’s Thought of the Week. Here’s my thought of the week. I would have actually thought that number to be a little bit smaller. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Marketing Insider Group

OCTOBER 2, 2020

In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in. We thanked our authors on twitter. And it turns out, all you have to do is ask.

Ad Building 330

Ad Building RSS Lead Ranking B2B Thought Leadership 330

Online Marketing Institute

JANUARY 4, 2011

Thought Leadership As my client mentioned above, “blogs are just places where people can hear themselves talk about how smart they are…” Well, in my opinion, that’s only partially true. Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

NuSpark Consulting

JANUARY 3, 2015

I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. It’s not about quantity but quality of thought leadership. Yes we can increase website traffic. We have clients doing very well with Twitter lead generation programs. Search Marketing. Paid Media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thought leadership. The problem is that social media marketing is notoriously self-centered.

Curation 111

Curation Tools Enterprise Management Content 111

Digital B2B Marketing

FEBRUARY 27, 2013

Situation: Your B2B company is not seen as a thought leader in your industry. You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Normally I am opposed to the idea of thought leadership and campaign being used together.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Online Marketing Institute

SEPTEMBER 9, 2018

The most common motivations are generating brand awareness, engagement and thought leadership. Less altruistic reasons commonly include driving site traffic or revenue streams or to hone speaking and interviewing skills (on a personal level). Also consider expanding advertising to Google (text and display ads).

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. A free DIY approach to social media by iMedia Connection. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple. Responsive.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Should Investor Relations Teams Use Twitter? - The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

EMagine B2B Blog

MAY 11, 2015

Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. – RSS Feeds – we often talk about our two favorites, Feedly and Flipboard, in our blog as tools to research and find content. As B2B marketers, we keep track of a lot of data.

Social Media 40

Social Media Social Marketing Tools RSS 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing. Come and get it!

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Twitter Twitter is one of the first social networks businesses start with. As a result, one of Twitter’s main uses for marketers is curation.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

WebMarketCentral

NOVEMBER 20, 2008

Business Blogging Tips from a Business Blogger by HubSpot's Inbound Internet Marketing Blog Mike Volpe interviews Leigh Anne Wallace of The B2B Lead blog about blog naming, thought leadership, reusing blog posts to get the maximum mileage out of them, and other topics. 301 Redirect Plugin for Wordpress.

Blogspot 20

Blogspot Blogger Best Practices Business 20

Scoop.it

DECEMBER 20, 2018

In the 2018 research from Content Marketing Institute , these were the top three answers on concepts that B2B marketers consider the most when creating content: Ensuring that their content is fact-based and/or credible. In other words, they have to rely on you first. The problem? Social content curation. Curated content hubs. Over to you.

Curation 90

Curation Top of Funnel B2B Thought Leadership Content 90

Hubspot

MAY 10, 2012

But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. LinkedIn for B2B Marketers.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28