Bluetext

MAY 6, 2024

In the fast-paced world of B2B marketing, where competition is fierce and trust is paramount, establishing credibility and authority in your industry can make all the difference. One powerful way to achieve this is through thought leadership content. What is Thought Leadership?

B2B Thought Leadership 45

B2B Thought Leadership Thought Leadership Trust Marketing Top of Funnel 45

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Directive Agency

OCTOBER 8, 2024

B2B and B2C companies have a significant commonality that must be recognized when marketing their products and services. As B2B businesses recognize and respect the human element behind every purchase decision, they must embrace B2C tactics as an essential contributor to building strong relationships and driving growth.

Webinar Metrics 52

Webinar Metrics Tactics B2B Marketing Marketing & Strategy 52

Trade Press Services Newsletter

JULY 11, 2024

Can B2B companies leverage influencer marketing, or is it strictly for consumer-facing organizations? According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Despite its slower adoption, data shows that B2B influencer marketing works.

B2B Marketing 310

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 310

SalesIntel

OCTOBER 20, 2024

Customer acquisition refers to the process of attracting and converting prospects into paying customers. Whether a business operates in B2C or B2B markets, acquiring new customers is essential for growth and sustainability. Customer acquisition is the process of finding, attracting, and converting new customers.

Top of Funnel 52

Top of Funnel Paid Content Acquisitions Marketing AI 52

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Outbrain

JUNE 29, 2022

Use thought leadership for brand awareness. If you’re a B2B marketer, and you want to stand out from your competitors, then you’re probably thinking a lot about thought leadership. So your task is clear: thought leadership is the lifeblood of any sound content marketing strategy. Build on what works.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing & Strategy 61

Act-On

JULY 25, 2024

If you spend any time on social media, you know that rarely does a day pass without reading about some new, shiny AI tactic. “Hey, While tactics often dominate the AI discussion, we’d argue that AI success is more about leading with strategies. Let’s say you have a top-of-the-funnel lead nurture sequence,” says Matt.

B2B Thought Leadership 130

B2B Thought Leadership Marketing & Strategy Marketing Strategy Webinar Metrics 130

FunnelEnvy

OCTOBER 31, 2022

There’s a lot for marketers today to consider when it comes to tactics for bringing in new business, but your sales pipeline is what ultimately defines the success of all your funnels, marketing campaigns, and other efforts to add new clients and revenue consistently. Click To Tweet.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

Zoominfo

SEPTEMBER 30, 2018

Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. So if you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

Inbox Insight

SEPTEMBER 4, 2024

One strategy gaining significant traction among B2B companies is Account-Based Marketing (ABM). As B2B buyers demand more personalized experiences, it’s essential to employ the most effective account-based marketing tactics to engage today’s buyers. 9 out of 10 B2B marketers consider ABM an effective solution.

Account Based Marketing 52

Account Based Marketing ABM Tactics B2B Thought Leadership 52

Webbiquity

AUGUST 28, 2024

Show that your brand is a leader and your company spokespeople are thought leaders and industry experts. If your budget is tight or an event isn’t quite a direct hit, at least send a couple of sales people to walk the floor and strike up conversations. Post high-quality content and encourage sharing by your employees and brand fans.

Brand Identity 275

Brand Identity Branding B2B Thought Leadership Work Management 275

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance.

Account Based Marketing 220

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 220

Zoominfo

JULY 30, 2024

The reasons are clear: RevOps pros are the experts in streamlined processes and consistent, sustainable growth. Here are four key milestones in any GTM tech stack consolidation program, and how innovative new tools leveraging AI , top-quality B2B data, and buying signals can help drive results across the revenue team.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Peer-to-peer Work Management 130

Mereo

APRIL 13, 2023

Our parents, teachers, mentors have said it, and it still holds true: just because we think it does not mean we should share the thought aloud. The same sentiment applies to your B2B thought leadership approach. Your B2B thought leadership strategy needs to be driven by purpose and value.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Organization B2B 36

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

SalesIntel

NOVEMBER 21, 2022

The efficiency and effectiveness of your sales team directly reflect on the success of your company. In the face of fierce competition, B2B companies are often sensing that their SDRs are unable to convey a compelling brand story that will set themselves apart. Long sales cycles. Wasting time on unqualified sales leads.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

Martech

JUNE 21, 2024

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers.

Linkedin 129

Linkedin Enterprise Management Planning B2B Thought Leadership 129

Biznology

OCTOBER 7, 2020

This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. It later follows up.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Oktopost

AUGUST 1, 2024

However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention. What is B2B Lead Generation, Exactly? Generating demand is great, but your business won’t survive without actual sales.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition. Engagement.

Sales Management 84

Sales Management Lead Nurturing Lead Ranking Lead Scoring 84

Mereo

APRIL 6, 2023

The new B2B buying journey that cuts salespeople out of all but 5% of the process has already made things hard enough. And with economic pressures, many B2B companies are tightening budgets, increasing efficiencies and not taking a second look at products and solutions not deemed vital. This is not a time to show off.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 36

Top Rank Marketing

JULY 10, 2024

B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert. What is B2B video marketing?

Webinar Metrics 102

Webinar Metrics B2B Marketing B2B Thought Leadership Marketing & Strategy 102

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. This is where AI tools come in. The role of an employee advocate in B2B What is an Employee Advocate?

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

DealSignal

SEPTEMBER 4, 2024

In the marketing and sales arena, backlinks serve as a key indicator of a blog’s authority and influence. For sales professionals looking to stay ahead, the sales blog with a significant number of backlinks can provide invaluable insights and strategies. Table of Contents [Open] [Close] #1 HubSpot Sales Blog – 461.6K

Cold Calling 52

Cold Calling Lead Ranking Lead Scoring B2B Thought Leadership 52

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Rev

FEBRUARY 12, 2019

There are many different types of selling methodologies: the Challenger Sale, SPIN Selling, Conceptual Selling, SNAP Selling, Sandler Sales, and Customer Centric Selling – to name just a few. What is the Challenger Sales Method? In the meantime, here is a high-level view of the Challenger Sales Method. LeadCrunch.

Tools 114

Tools B2B Thought Leadership Thought Leadership B2B Sales 114