Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . In short, it helps establish you as a thought leader in your space. White Papers/Executive Guides .

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent).

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. 95% of B2B buying decisions are directly influenced by content. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Can you recognize the program personalities on the Funnel Radio Channel?

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. One of the primary reasons is that B2B organizations are not meeting customer needs. And they have options.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 112

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. With the amount of remote work that’s happened since March, it’s quite possible that employees are using multiple devices to get their work done, including their own, personal devices. Closing Statements.

Work Management 210

Work Management Content Marketing Management Paper 210

BOP Design

APRIL 6, 2020

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require nurturing. Top of the Funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Grow subscriptions.

Ethics 95

Ethics Customer Surveys B2B Thought Leadership Media 95

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 133

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 133

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. Download Research as Content: A Guide for B2B Marketers. It enables you to be seen as a subject matter expert or thought leader by association.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Brightedge

APRIL 12, 2021

Through thought leadership. When you create effective social media pages, you provide your customers with a means of connecting with your brand more personally. Consumers today are very interested in the idea of personal relationships with the organizations they do business with. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

Thought Leadership 105

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 105

Contently

APRIL 23, 2020

Our work and personal lives have changed in very real ways. You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? Even B2B brands in niche industries? As a B2B brand, you likely have knowledge and expertise people crave.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. It focuses on delivering a personalized and authentic experience that stems from trust and commitment. Ready, Steady, Go!

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Heidi’s writing is personal, relatable, and informative. She occasionally posts about work culture and thought leadership.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between). A: Content is hugely important.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

BenchmarkONE

AUGUST 27, 2020

According to NetLine’s 2020 State of B2B Content Consumption Report , there are three kinds of content that people like to engage with most, and no, none of them require a pivot to video. White Papers. NetLine describes them as “the closest things content marketers have to scientific studies.”.

Top of Funnel 79

Top of Funnel B2B Thought Leadership Content Webinar Metrics 79

Contently

MAY 26, 2020

For instance, we focus on ranking for keywords like “best content marketing platforms,” “how to write a white paper,” “enterprise content marketing,” “content marketing for banks,” and “b2b content marketing funnel.” Trust doesn’t magically build after one article.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Case studies. Research reports and white papers. While white papers may not be the shiniest content format, they still have a place in your content mix.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. You can find plenty of web sources by searching for “B2B buyer journey.” Content Related to Your Buyer’s Journey. INTEREST STAGE.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Navigate the Channel

NOVEMBER 22, 2022

B2B lead nurturing is the process of building strong relationships with your current or potential customers. This can be accomplished in myriad ways, which include anticipating their needs, making things personal and tailoring your communications with individual customers to their distinct needs.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

markempa

JANUARY 19, 2015

Find content — such as articles, blogs and white papers — that addresses these issues. For instance, white papers can be transformed into articles, and articles can be transformed into blog posts. Most case studies and whitepapers have a sales edge to them. It helps to personalize the emails. Don’t sell; educate and help.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Biznology

JANUARY 20, 2016

A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

LEADership

APRIL 1, 2016

B2B marketers use, on average, 13 different content marketing tactics. When surveyed, B2B marketers listed their top five in order of effectiveness: In-person events. Case studies. White papers. Demonstrates thought leadership. Pros include: Demonstrates thought leadership. Let me know!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Paper Case Study 40