Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

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Adobe Experience Cloud Blog

OCTOBER 23, 2019

The Fearless 50 is a yearlong program designed for marketers that have one thing in common: unstoppable drive to lead digital transformation in their organizations. The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation.

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Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Most recently, SiriusDecisions acknowledged the value of intent data when they unveiled a new Demand Waterfall model at the SiriusDecisions Summit 2017. A Nascent and Confusing Market.

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Adobe Experience Cloud Blog

APRIL 5, 2016

At the bottom line, the movie is all about a salesman’s ability to close and the endless battle for a quality set of leads. The ever foreboding challenge is finding and closing the ‘Glengarry’ leads, the ones that will guarantee conversions and revenue. In the B2B world, the notion of AIDA is key: A ttention. I nterest.

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Adobe Experience Cloud Blog

JUNE 27, 2016

This is evocative of the traditional demand generation approach , with broad-reaching techniques that focus on generating and engaging a large number of qualified leads based on their attributes to move them further down the funnel and eventually close them. Some examples include direct mail, database emails, and calling campaigns.

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Adobe Experience Cloud Blog

APRIL 22, 2013

Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. In this blog, discover the who, what, when, how and why of lead nurturing through webinars and videos so you can take your buyers on a more engaging (and fun) journey. Follow Kathryn on Twitter at @KKilner.

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Vidyard

OCTOBER 11, 2018

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles.

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Adobe Experience Cloud Blog

OCTOBER 30, 2015

Author: Kimbe MacMaster B2B marketers, listen up. You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Let’s explore 3 ways to infuse your marketing activities with lead-generating videos so you can hit your goals, all while getting the biggest bang for your buck.

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DiscoverOrg

MARCH 25, 2019

But as B2B marketers and salespeople, it makes our job harder. This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Shout out to our great co-hosts, Gong and Marketo !). Dreamforce Exhibitors/Speakers, 2.)

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Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

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Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. Why does it matter?

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Adobe Experience Cloud Blog

OCTOBER 5, 2017

Leads trickled in and then wasted away. While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. In the lead-up to an event, there’s a lot of email competition and it’s all too easy for recipients to hit the delete button.

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Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. These values have stood the test of time and stick with her to this day: Praise your employees and colleagues publicly and often.

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Adobe Experience Cloud Blog

JULY 6, 2017

Consistently engaging leads and customers to stay relevant and build interest is critical, but having one-on-one conversations with every member of your audience is very difficult to scale. Write down the scenarios where you think a drip communication could offer value. Give the user “How to” articles and some gated ebooks or webinars.

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Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, we need to nurture and qualify our leads by encouraging them to engage with our content until they’re sales-ready.

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Adobe Experience Cloud Blog

OCTOBER 21, 2016

However, when it comes to sales and marketing, very little has changed despite significant changes in buyer behaviors—the result of which has decreased the volume of leads that sales receives. As much as two-thirds of B2B deals are lost before a formal request for proposal (RFP) process even begins. The result?

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Adobe Experience Cloud Blog

JANUARY 26, 2017

Goals that lead to revenue growth for marketing do not look the same as those goals for sales, for example. Leverage lead scoring across demographics, firmographics, and behavioral data to prioritize your best customers who are in the market for additional products or an upgrade.

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ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

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Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness? from those we do not.

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Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. If they are, then the lead becomes a sales qualified lead (SQL).

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Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

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Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. But they’re just that: tools.

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The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

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Vidyard

APRIL 4, 2017

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles.

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Adobe Experience Cloud Blog

FEBRUARY 2, 2017

We’ll take a look at three mistakes now, but if you’d like a deep dive on the below and/or are interested in learning about additional mistakes, you can register for our upcoming webinar, 8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them. One metric that you’ll want to track from the start is account score.

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Adobe Experience Cloud Blog

JULY 5, 2012

by Ravali Ravulapati We are all living in a world of content saturation: texts, videos, podcasts, webinars, tweets and social networks are all feeding us information about a company, product, or service. In B2B marketing , the challenge is making your brand stand out amongst the noise. Keep in mind that this is not a sales pitch.

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Adobe Experience Cloud Blog

AUGUST 24, 2016

In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. For revenue marketers who support sales, which is most B2B marketers, bookings revenue is the ultimate metric. But how can you get started? Segment Your Customer Base.

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Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. The New 80/20 Rule. Have you tried any of these strategies?

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Adobe Experience Cloud Blog

JUNE 19, 2013

Putting all of these top names together dramatically increases brand recognition, customer value and customer retention. At InsideSales.com, we do a lot of webinars. Webinars are one of the most cost-effective ways for B2B companies to generate leads and sales. How Does This Apply to Internet Marketing?

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Adobe Experience Cloud Blog

JANUARY 28, 2014

Implementing lead tracking. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. Recommended Solution: Marketo. LEAD DATA / INTELLIGENCE .

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Adobe Experience Cloud Blog

JUNE 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Barry Trailer. Barry is also a member of the Marketo Board of Advisors. Barry is also a member of the Marketo Board of Advisors. The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. Sign up today!

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Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Anastasia Pavlova, Demand Generation Programs. Register here!

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Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Which content should be free?

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OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Quality inbound lead generation can accelerate your sales cycle, create happier sales reps, and bolster revenue growth. Buyer demographic and behavioral data was difficult to find. Technique #1.

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thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. Where did you score the highest? Pre-requisite Work.

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Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

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