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Set Yourself Up for Lead Scoring Success

Heinz Marketing

Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Organizations who implement lead scoring often experience lower marketing costs and higher conversion rates. Preparing for Successful Lead Scoring. Win-win for all.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Total reviews: 552.

Webcast 363
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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

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Key Trick for a Successful Webinar with Marketo and GoToWebinar

SmartBug Media

Pre-pandemic, when I received a webinar invite, I thought I knew exactly what to expect: The webinar would be an hour, and it would run over. Of course, even the worst webinar can still be a great marketing tool. But often, the webinar itself fails to delight. Designing an Engaging Webinar. Don’t shortchange it!

Marketo 105
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Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)

The Point

Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals.

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How to Set Up a GTW Webinar Event Program in Marketo

SmartBug Media

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. From the customer’s experience, a webinar is all about great content and interaction. Sync Marketo and GTW. It links GTW and Marketo.

Marketo 71
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The 22 Best Virtual Event Platforms

Webbiquity

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.