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Top 10 B2B Marketing Influencers You Should Be Following on Twitter 

Launch Marketing

Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . NeilPatel Neil Patel Co-Founder, NP Digital .

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B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

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SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020

Adobe Experience Cloud Blog

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. Tip #5: Long-Tail Keyword Research.

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4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

Customers are increasingly demanding more from B2B organizations. The new generation of digitally savvy customers does a bulk of their product research online. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. And they have options.

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How to Increase Your B2B Social Media Engagement with Neal Schaffer

Adobe Experience Cloud Blog

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. People like to be heard and want to know that their thoughts and opinions matter. If So, Why or Why Not? .

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Recent research found that the average office worker receives 121 emails every day. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Today, many of your buyers do their own research long before they enter an active sales cycle. However, the top reason why U.S.

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3 Key Challenges Marketers Face & How to Overcome Them

Adobe Experience Cloud Blog

That’s where marketers should look to tools to help inform their strategies for deeper engagement. For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. According to Marketo’s State of Engagement research, the answer is irrelevant content. The answer may surprise you.