Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Form a comprehensive plan, pledging to follow the tactics you outline and use benchmarks to adjust for success. Become a Thought Leader.

Social Media 357

Social Media Work Management Webinar Metrics Social Marketing 357

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Defining success includes the goals you want to accomplish and how you’ll track them. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them.

Content Marketing 289

Content Marketing Lead Scoring Lead Ranking Planning 289

ANNUITAS

OCTOBER 15, 2020

As a result, marketing has become thought of as a cost-center with very little measurable output. These metrics disregard whether or not you’re reaching the right people at the right time in their buying process and they give you no actionable data to inform strategy adjustments. . Brand Awareness. Correlation is not causation.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. But, fear not dear marketer!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Marketing Insider Group

JUNE 14, 2021

78% say it directly helps increase sales, and 84% say it’s helped generate leads. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Here are several impressive video marketing stats : 86% of businesses use video for marketing. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. An eye-tracking study revealed most users dismiss ads online. Now, on to the numbers.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Heinz Marketing

JUNE 14, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! So thankful you’re all joining us today.

Top of Funnel 136

Top of Funnel Paid Search Agency Work Management B2B Sales 136

B2BMarketing.net

FEBRUARY 27, 2024

The past four years haven’t exactly been smooth sailing for B2B marketers. Well, it’s meant that budgets are tight, every penny is under a watchful eye, and marketers are having to fight their corner and prove their worth on a daily basis. Equally, most of us are aware that only around 5% of B2B buyers are in market at any given time.

Marketing AI 52

Marketing AI Cost Account Based Marketing Advertising Agencies 52

Seismic

MAY 28, 2019

In case you missed it, here is part 1 of the Sales Enablement Chronicles interview. For this edition of The Sales Enablement Chronicles: Insights from the Inside , I interviewed John Chinello , Director of Global Sales Enablement at Tealium. How do you define sales enablement at your organization?

B2B Thought Leadership 85

B2B Thought Leadership Eye-Tracking Thought Leadership Training 85

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business?

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 2: Content marketing = thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Each were covered in detail, and referenced thought leadership from industry leaders. A summary: 1.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Heinz Marketing

JULY 26, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! My name is Matt Heinz. Kris: Yeah.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Portland Tech Leadership Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Rev

MAY 3, 2023

Our research at Rev shows that up to 66% of the leads sourced through traditional prospecting practices sit dormant, due largely to the fact that many of them shouldn’t have entered your funnel to begin with. After all, your aim—the percent of accounts in your pipeline that match your ICP—matters, and it should be a key metric you track.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. I’m willing to bet it’s LinkedIn. And LinkedIn employee advocacy is how you reach them.

Linkedin 110

Linkedin Paid Content Tips B2B Thought Leadership 110

DealSignal

SEPTEMBER 2, 2020

Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. Digital channels are the primary lifeblood of B2B sales and marketing programs right now.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

Why digital marketing is vital Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. But the reality is different, especially for B2B marketers.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Metadata

JULY 21, 2022

B2B marketing is tough. This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. When you break it down a little further, “demand generation” actually represents a variety of tactics, strategies, and programs that marketers use to foster demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Mereo

JUNE 24, 2021

Governance ensures these investments stay on track. The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. How can your product management team make better investment decisions?

ROI 93

ROI Product Marketing Management Allocation 93

PureB2B

JUNE 9, 2022

Content syndication not only offers a scalable solution for lead generation, but also plays into the greater demand gen strategy of building brand awareness and thought leadership. This eliminates the risk of unqualified leads entering your sales funnel. 5 Best Practices of Successful Content Syndication Vendors.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Oktopost

JULY 18, 2023

The owner of the booming department store on Fifth Avenue could gauge what people really wanted to find with a simple stroll across the sales floor. Social listening is the process of capturing and extracting relevant information from your target market on social media. In other words, social listening was pretty self-explanatory.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Heinz Marketing

DECEMBER 25, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B Marketers: Make Your Email Newsletter a Thing. Executive Insights: Trends Marketers Should Keep An Eye On For 2022. Thank you for the great read, Larry Robertson.

Planning 112

Planning Paid Search Agency Companies B2B 112

Outreach

MARCH 30, 2021

Likely, your next thought drifts toward the unfortunate cost of the issue. Sales and marketing misalignment isn’t much different — and it can cost quite a bit more than a blown tire. Sales and marketing teams have been striving for alignment, for some time. On the other side, sales is saying, ‘We need to hit our numbers.

Digital Transformation 52

Digital Transformation B2B Thought Leadership Cross-Selling Eye-Tracking 52

Pam Didner

MARCH 17, 2021

From a sales perspective, that’s fantastic. However, it creates challenges for marketing, especially content creation and management. There are many elements to unpack in that statement: consistency, customization, relevance, conversion, and cost management. What strategy and key tactics to accomplish our business goals?

Template 97

Template Top of Funnel Planning Enterprise Management 97

Vidyard

NOVEMBER 13, 2019

A sales rep eating blazin’ hot wings during a pitch. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Skyping in space.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Golden Spiral

APRIL 23, 2019

The agile process has proven to increase employee satisfaction and results. Powered by a project management methodology called “scrum,” consisting of daily check-ins, “sprints,” planning and retroactive analysis, the agile process empowers your entire team to work towards achieving a common goal at a “sprint” pace, rather than a slow mosey.

Planning 85

Planning Paid Search Agency B2B Marketing Companies 85

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Wider personal network for sales. Subject-matter expertise for industry thought leadership. Establishes thought leadership. What is employee advocacy? Benefits for the company & brand.

Work Management 120

Work Management B2B Thought Leadership Thought Leadership Marketing Management 120

Metadata

SEPTEMBER 1, 2022

The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? The definition of B2B demand generation covers a lot of bases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52