Remove B2B Thought Leadership Remove Cold Calling Remove Eye-Tracking Remove Sales Management
article thumbnail

Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling.

article thumbnail

Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use LinkedIn to Generate Leads

markempa

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. You can track what your former clients have been doing since you last saw them — with no awkwardness. Focus on your headline and summary.

Linkedin 120
article thumbnail

B2B Lead Generation Blog: Inquiry management and search marketing strategy

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139
article thumbnail

B2B Lead Generation Blog: Landing Page Handbook: How to Raise Conversions by 40%

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This book is the real deal.

article thumbnail

What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. ATL advertising avenues are effective for top-of-the-funnel activities such as brand awareness campaigns.