Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? Leaders are looking beyond engagement numbers and qualified leads. As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Qualified Lead Rate. Cost Per Lead (CPL). Website Traffic.

Cost per Lead 257

Cost per Lead ROMI CPL Churn Rate 257

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. Define Target Audiences.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. And for this month we are going to interview Don McGuire, CMO of Qualcomm. Masters of the Air.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. How is the face of B2B marketing changing? If you have the distribution channels, united marketing and sales organizations and effective partnerships, you can take a sizable share of the market. You can find the other blogs in the series here.

Marketing Analytics Tools 84

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 84

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . Source: 2019 CMO Survey, Deloitte. Finding effective scalability solutions .

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Successful B2B software companies think hard about marketing measure Measurement has long been an Achilles heel for marketing.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 83

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. But marketing, in many organizations, is stuck in the past. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. A report found 60 to 70 percent of B2B marketing content is unused.

Paid Content 286

Paid Content Ad Frequency Paid Search Agency Marketing Budget 286

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” George also declared that B2B CMOs should lead the charge on generative AI.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Learn from the Pros

APRIL 3, 2024

Artificial Intelligence (AI) is rapidly transforming the B2B landscape, with more and more companies investing in this technology to gain a competitive advantage. Implementing AI in a B2B business can be challenging, particularly when navigating issues like integrating AI systems with existing legacy technologies or upskilling your team.

Marketing AI 52

Marketing AI Webinar Metrics Ethics Guidelines 52

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Marketing Insider Group

MAY 11, 2020

Content marketing focuses an organization on telling brand stories that resonate with customers. It leads to quantifiable business value. Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. What Is Content Marketing Really?

Paid Content 163

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 163

Adobe Experience Cloud Blog

JUNE 16, 2017

So far this year, Google has launched a number of new features designed to make search results more user-friendly—and to claim more clicks for themselves: Search Carousels —In February, new carousels popped up above search results for a variety of B2B queries. Image source: Search Engine Land. Image source: Search Engine Land.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. Thought you guys did a great job continuing to build and foster community among the group as well.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

LEADership

FEBRUARY 10, 2015

7 Frequently Overlooked, Back-to-Basics Tips for B2B Marketers. This CMO Spotlight Series features some of the most imminent thought leaders of our time. In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See. No one really thought they were good days back then.

CMO 40

CMO Social Media B2B Thought Leadership Media 40

Heinz Marketing

MARCH 22, 2020

Between numerous 1:1 calls, two virtual CMO breakfasts and our new Friday morning CMO Coffee Talk series, I heard countless B2B marketing leaders share and work through, in real time, their late Q1 challenges and pivots heading into the headwinds of this spring’s business and selling environment. What I did NOT hear was panic.

B2B Thought Leadership 83

B2B Thought Leadership Webinar Metrics Account Based Marketing B2B 83

Heinz Marketing

DECEMBER 14, 2017

Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m thrilled to feature Janet Rubio CMO at True Influence. I keep a notebook next to me at all times to jot down thoughts or things I need to remember to do.

Work Management 65

Work Management CMO Bulldog Solutions Skype 65

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. B2B customers will review you — not just consumers. Webinars will become more important for B2B lead generation.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Engagio

JANUARY 20, 2024

Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy. With a thoughtful approach, she highlights the power of alignment, focus, and prioritization across teams to enable organizations to adapt quickly to changes.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This difference leads to a higher ROI, stronger customer relationships, and a more efficient use of resources.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Engagio

AUGUST 1, 2018

I was blown away by Megan’s thoughtful and concise responses. Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. She’s a wealth of knowledge when it comes to B2B marketing. A great example of this is events.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

LEADership

OCTOBER 7, 2014

He is the co-founder of the social news site Business 2 Community and also created SAP’s Business Innovation thought leadership blog site. Although Brenner is technically not a CMO currently, I think he is a perfect fit for this CMO Spotlight series. His response was, “ Marketing has a marketing problem. I agree 100%!

CMO 40

CMO Communities B2B Thought Leadership Business 40

6sense

DECEMBER 9, 2021

See More: 5 Principles for Sales Enablement Success — According to B2B Decision-Makers. What Community Means in B2B. There’s a lesson there for B2B marketers: Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. Rules of Community-Building. Rule #3: Never go it alone.

Class 62

Class Communities B2B Marketing Ad Building 62

Oktopost

MAY 20, 2021

For legal marketers, the thought of dealing with the regulatory hurdles and mandatory legalese can be a nightmare. In this role, he leads the marketing and business development efforts for the firm, working closely with partners to develop and implement strategies for Winston to add value to clients. Episode Summary.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Onalytica B2B

JANUARY 12, 2018

Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. Cory Munchbach – SVP of Strategy at BlueConic ?.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Or maybe it was your CMO. Stuck in a rut: What's wrong with many B2B content marketing strategies right now? As a B2B marketer, the pressure to produce content is relentless. Maybe it was the CEO.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Ad Building 52

NetLine

APRIL 8, 2020

Recently, NetLine partnered with the CMO Council and BPI Network to better understand what drives conversion within content marketing. The result was a 26-page report titled Making Content Marketing Convert , a break down of how your organization can improve its demand gen process to better serve you and your customers. .

Marketing Report 59

Marketing Report B2B Thought Leadership Content Marketing Thought Leadership 59

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” What are some of the most successful campaigns your organization has run over the years? Are you still running them?

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

KoMarketing Associates

SEPTEMBER 8, 2016

HOW DO THE CONTENT PERSONALIZATION CHALLENGES SPECIFICALLY PERTAIN TO B2B MARKETERS? First and foremost, getting personalization into the conversation within their organizations can be a key challenge for many marketers. For example, let’s say that a CMO is browsing a site that has multiple use cases for its SaaS product.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

6sense

NOVEMBER 5, 2021

If you’re a CMO and you aren’t already fully obsessed with Brent Adamson , you’re missing out big time. Brent had such a perfect pulse of our customers and B2B marketing overall, and I walked away with real revelations about how we do business. Lack of Confidence Leads to Inaction. These were some of my key takeaways.

Ideal Customer Profiles 48

Ideal Customer Profiles Peer-to-peer Gartner B2B Thought Leadership 48