Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online.

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Adobe Experience Cloud Blog

JULY 21, 2017

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. Software: Marketo.

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A/B testing Work Management Marketing Management B2B Thought Leadership 134

Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. "

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B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Adobe Experience Cloud Blog

JULY 7, 2017

With buyers conducting their own research, engaging with you in multiple channels and involving more decision makers than ever, the B2B buyer’s journey has never been more complicated. Intent data from the social web gets you much greater visibility earlier in the buying cycle. Feel free to reach out!

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Lead Ranking Lead Scoring Intent Data Intent 134

markempa

JANUARY 28, 2008

I was interviewed on the subject of lead nurturing by Jon Miller, VP of Marketing at Marketo and he writes the Modern B2B Marketing Blog.

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Lead Nurturing Leads Lead Marketing Qualified Leads 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

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Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Activation : Conversion through the buying cycle. East 6 th St.

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Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Decide HOW you will measure results.

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ROI Content Marketing B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

FEBRUARY 23, 2015

Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. Please share your thoughts in the comments below.

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Marketing & Strategy Marketing Strategy Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. According to MarketingSherpa, 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (aka in that “right time” window).

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Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention.

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Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you want to generate and nurture leads with your videos, consider thought-leadership webinars and interviews – the type of video content you’ll want to put behind a form, and can use as the offer in your email marketing. video b2b' Distribution : Your website (behind a form), offered in email. Use Video to Close Deals.

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Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 13, 2011

Of that group, some should raise their hands every month (or whatever time period is most appropriate to your buying cycle) and say, “now I’m ready to engage with sales.”. The conversion rates of each respective group will help you persuade those who claim nurturing doesn’t significantly alter the buying process. sign-up forms.

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Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. What I thought was the exception was actually the norm.

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Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Adobe Experience Cloud Blog

JULY 9, 2012

You have to make sure that you are thinking proactively about producing content and creating email campaigns that can speak to your prospects at all stages of the buying cycle. In an email campaign, leverage thought leadership pieces and use social sharing. Try to keep it fresh! 2) Pay attention to your copy.

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Marketing Automation Automation Buying Cycle B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “

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Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “

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Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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Velocity Partners

APRIL 16, 2024

This is the sixth in a series we’re running about the new B2B GTM playbook. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. You talk about how the old B2B playbook just doesn’t work anymore. SW : Hi Jon.

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Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

LEADership

SEPTEMBER 17, 2013

The Definitive B2B Lead Generation Checklist: Part 1. Do you have the processes and best practices to make what was thought to be impossible possible? Here is a quick rundown of what I have seen to work as the definitive B2B lead generation checklist. Jon Miller, VP-marketing at Marketo Inc., Forget about legacy concerns!

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B2B Thought Leadership Top of Funnel Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) This thought leadership also builds your credibility. discussed the top seven ways to utilize marketing automation to generate more sales revenue.

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Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

JUNE 26, 2014

Lead intelligence helps to determine where your prospect is in the buying cycle (kicking the tires or intending to buy). But on top of that, lead scoring enables you to filter leads based on their stage in the buying cycle. Modern B2B Marketing' Time to get relevant!

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Relevance Lead Scoring Lead Ranking Copywriting 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

by Jason Miller Yesterday I attended the B2B Netmarketing breakfast here in San Francisco. I love these events because it’s a giant room full of B2B marketers who are there to learn and network. Key takeaway: B2B marketers who are not utilizing analytics for insight and better decision making need to rethink their strategy.

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Webinar Metrics Work Management B2B Marketing & Strategy 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

An effective video campaign requires you to segment your audience and target your video content accordingly, by factors like age, industry type, stage in the buying cycle, etc. If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient.

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Video Marketing Campaigns Marketing Automation Services Work Management 48

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.

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Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? What aspects of the buying cycle are most important to open source companies? The entire buying cycle is important.

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Thought Leadership Practices Marketing Automation Services Lead Ranking 48

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. Does it sound familiar? A new role is starting to take shape.

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Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JUNE 2, 2011

I recently got a chance to discuss the survey’s results and their implications for the future of B2B Marketing with Susan McKittrick, an Analyst and Senior Consultant at the Patricia Seybold Group. The survey yielded hard data associating leadership in data-driven marketing with increased sales productivity and market share.

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Develop (nurture): promote prospects through the buying cycle by providing the right communication and engagement at each step. Lead nurture campaigns using thought leadership content is a key element here. Each time an assessment happens, the lead should be routed to the right person or system for follow-up.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Adobe Experience Cloud Blog

MARCH 28, 2013

If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. Past behavior: Responses to emails or actions taken on your website can help inform a person’s interests and/or place in the buying cycle. Want to learn more about dynamic content and promoting your content?

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Conversion Content Psychographics B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

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Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 6, 2009

It’s not uncommon to have 100,000s of contacts, or even millions, in a B2B company’s contact database. At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. Match your content to buying stages.

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Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. How video engages prospects throughout the buying cycle. by Jon Miller Online video is exploding.

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Adobe Experience Cloud Blog

OCTOBER 10, 2017

Most B2B companies have a set of personas usually developed by product marketing teams to understand and add context to the buyer. Personas who are later in the buying cycle should also be scored higher based on their actions- for example, requesting product demos. Map Personas to Segments.

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Segmentation Marketing Automation Services Work Management Lead Scoring 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2017

The rise of what some are calling the “ Data Economy ” also comes at an opportune moment for B2B marketing and sales in particular, as they move increasingly towards account-based frameworks. Among the most exciting developments in B2B marketing , execution is the evolution of personal ad targeting. Personalize Your AdTech.

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