KoMarketing Associates

SEPTEMBER 17, 2020

PFL, in conjunction with Demand Metric, recently published the “State of Multichannel Marketing” report, and statistics showed that 54% of marketers use three or four different marketing channels for their campaigns. The Need for More Accurate Marketing Data. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. The Problem with your Data Low-quality data can impact every aspect of a business—particularly sales and marketing.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The short answer—everything.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

FEBRUARY 12, 2019

Lead management refers to the entire process of generating leads, qualifying them, tracking their activity, passing them on to sales and prioritizing well-timed follow-up. Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing. Statistics show that personalized email campaigns deliver superior results.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. 6 Ways to Be a Better B2B Designer. Consider these statistics: 48% of people cite a website’s design as the number one factor in deciding the credibility of a business ( source ). Continue reading. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

SEPTEMBER 5, 2018

Interviewing sales reps or customer service personnel will provide unique, firsthand information about your buyers and industry. Each of these data types can be useful on their own – but market intelligence involves combining them to create a 360-view of your market. 25% of the average B2B database is inaccurate.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

DealSignal

APRIL 11, 2022

1-What Is Sales Prospecting?2-Why 2-Why Sales Prospecting Is Key in 20223-Challenges of Sales Prospecting4-Top Sales Prospecting Techniques5-The Best Sales Tools for Prospecting6-How to Scale Sales Outreach Without Draining Resources. What Is Sales Prospecting? Sales prospecting is back-breaking work.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? While this plays a vital role in getting into your customer’s inbox, maintaining a good sender’s reputation and using clean data lists are just as important to your email deliverability score.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Zoominfo

JULY 31, 2019

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. What is bad data and how does it occur? of sales reps’ time.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

FEBRUARY 20, 2019

Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. In today’s blog post, we’re digging a bit deeper into the issue of dirty data.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 25% of the average B2B database is inaccurate.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

JULY 10, 2018

It’s no secret: The B2B content landscape is more crowded than ever before. And, as a result, today’s B2B buyers are faced with many different buying options. Enter data-driven marketing. What is Data-Driven Marketing? 1. Prioritize data-management. Hint here: B2B contact data decays at an annualized rate of 22.5

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

SalesIntel

APRIL 21, 2022

However, to boost sales, more than simply having a single location to handle contacts and accounts is required. Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. What is Data Decay. Guidelines to Improve Your CRM Data.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

However, to boost sales, more than simply having a single location to handle contacts and accounts is required. Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. What is Data Decay. Guidelines to Improve Your CRM Data.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. In fact, 77% of B2B marketing leaders say branding is critical to growth ( source ). In today’s blog post, we break down the most common B2B branding mistakes and help your business avoid them.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. In many cases, organizations are not fully confident in the quality and accuracy of their data. ABOUT DEREK SLAYTON.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 28, 2018

Yet, when you look at the impact data has on the average business, things become slightly more complicated. Here’s what we mean: In the past, organizations mainly relied on static data to conduct sales, marketing, and operations. Meanwhile, the data they’d collected began to decay at an unprecedented pace.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

NOVEMBER 25, 2018

In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). Sales leadership. Prioritize sales and marketing alignment. In order for your MA implementation to be successful, it is imperative that your teams are aligned – especially sales and marketing. CRM managers.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. The frequency of emails should be informed by the sales cycle of your product. For example, if you have a 9-month sales cycle, a weekly email cadence is too frequent for your average customer. Don’t use generic addresses (e.g.,

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Outbrain

SEPTEMBER 10, 2018

Yet, to reach the right audience at the right time, organizations must rely on one important factor: Data quality. For those unfamiliar with the benefits of data quality, consider this statistic: Research reveals a strong organization can generate nearly 70% more revenue than an average organization purely based on the quality of its data.

Content Marketing 42

Content Marketing High Quality Lead Data Hygiene Lead Ranking 42

Zoominfo

NOVEMBER 8, 2018

For more information about setting clear, attainable marketing goals, check out the following articles: 5 B2B Marketing Metrics that Matter. Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. 9 Great Examples of B2B Brand Storytelling.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Yet, when you look at the impact data has on the average business, things become slightly more complicated. Here’s what we mean: In the past, organizations mainly relied on static data to conduct sales, marketing, and operations. Meanwhile, the data they’d collected began to decay at an unprecedented pace.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145