Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. higher sales quota achievement rate.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Bad data costs U.S. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 6 Ways to Be a Better B2B Designer. Enter data-driven marketing.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DealSignal

APRIL 11, 2022

1-What Is Sales Prospecting?2-Why 2-Why Sales Prospecting Is Key in 20223-Challenges of Sales Prospecting4-Top Sales Prospecting Techniques5-The Best Sales Tools for Prospecting6-How to Scale Sales Outreach Without Draining Resources. What Is Sales Prospecting? Sales prospecting is back-breaking work.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. Maintaining Your Sender’s Reputation and Data Hygiene It’s crucial to ensure that your sender’s reputation is good.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Zoominfo

JULY 31, 2019

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. What is bad data and how does it occur? of sales reps’ time.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

FEBRUARY 20, 2019

Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. In today’s blog post, we’re digging a bit deeper into the issue of dirty data.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

JULY 10, 2018

It’s no secret: The B2B content landscape is more crowded than ever before. And, as a result, today’s B2B buyers are faced with many different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. There’s barely even a universal definition of the word “branding” that all marketers agree on. What marketers do agree on, however, is that branding is an essential element of a successful business.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

SalesIntel

APRIL 21, 2022

However, to boost sales, more than simply having a single location to handle contacts and accounts is required. Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. What is Data Decay.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

However, to boost sales, more than simply having a single location to handle contacts and accounts is required. Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. What is Data Decay.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today. 25% of the average B2B database is inaccurate. 25% of the average B2B database is inaccurate.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

KoMarketing Associates

JUNE 14, 2018

Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Zoominfo

NOVEMBER 28, 2018

Yet, when you look at the impact data has on the average business, things become slightly more complicated. Here’s what we mean: In the past, organizations mainly relied on static data to conduct sales, marketing, and operations. Meanwhile, the data they’d collected began to decay at an unprecedented pace.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). Increased revenue?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Outbrain

SEPTEMBER 10, 2018

Successful marketers understand the value of providing tailor-made content for every step of the buyer’s journey. Yet, to reach the right audience at the right time, organizations must rely on one important factor: Data quality. Data quality drives better decision-making. Personalized content relies on data quality.

Content Marketing 42

Content Marketing High Quality Lead Data Hygiene Lead Ranking 42

Zoominfo

NOVEMBER 8, 2018

Structuring a marketing strategy is a complicated task. As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. But, fear not dear marketer. How to Manage Expectations Around Marketing Vanity Metrics. Create Unique Branding.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Yet, when you look at the impact data has on the average business, things become slightly more complicated. Here’s what we mean: In the past, organizations mainly relied on static data to conduct sales, marketing, and operations. Meanwhile, the data they’d collected began to decay at an unprecedented pace.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145