Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Bad data costs U.S. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing. Statistics show that personalized email campaigns deliver superior results.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

SEPTEMBER 5, 2018

Interviewing sales reps or customer service personnel will provide unique, firsthand information about your buyers and industry. Each of these data types can be useful on their own – but market intelligence involves combining them to create a 360-view of your market. Prioritize data quality. Secure executive buy-in.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

DealSignal

APRIL 11, 2022

1-What Is Sales Prospecting?2-Why 2-Why Sales Prospecting Is Key in 20223-Challenges of Sales Prospecting4-Top Sales Prospecting Techniques5-The Best Sales Tools for Prospecting6-How to Scale Sales Outreach Without Draining Resources. What Is Sales Prospecting? Sales prospecting is back-breaking work.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

JULY 31, 2019

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. What is bad data and how does it occur? Keep reading.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

FEBRUARY 20, 2019

Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. In today’s blog post, we’re digging a bit deeper into the issue of dirty data.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

JULY 10, 2018

It’s no secret: The B2B content landscape is more crowded than ever before. And, as a result, today’s B2B buyers are faced with many different buying options. Enter data-driven marketing. What is Data-Driven Marketing? 1. Prioritize data-management. Hint here: B2B contact data decays at an annualized rate of 22.5

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 25% of the average B2B database is inaccurate.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

SalesIntel

APRIL 21, 2022

You have spent long hours and a major investment putting in place a Customer Relationship Management (CRM) system to keep your database organized and your business development teams on track. However, to boost sales, more than simply having a single location to handle contacts and accounts is required. What is Data Decay.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

You have spent long hours and a major investment putting in place a Customer Relationship Management (CRM) system to keep your database organized and your business development teams on track. However, to boost sales, more than simply having a single location to handle contacts and accounts is required. What is Data Decay.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. In fact, 77% of B2B marketing leaders say branding is critical to growth ( source ). And if your company’s branding misses the mark, the repercussions can ripple through your entire organization.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Act-On

NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Data Hygiene: The overall quality of your email list and the associated data. It also leads to a higher ROI for emails. Use only the very best data. Are your emails making it to the inbox?

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Zoominfo

NOVEMBER 25, 2018

In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). For instance, is lead generation a priority? Some sample KPI’s to look at include: Cost per lead. Far too often organizations will appoint one person to execute marketing automation efforts. Sales leadership.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Outbrain

SEPTEMBER 10, 2018

Yet, to reach the right audience at the right time, organizations must rely on one important factor: Data quality. In today’s blog post, we reveal the top three reasons why successful content marketing is dependent on data quality. One of the top benefits of data quality is greater confidence in analytical systems.

Content Marketing 42

Content Marketing High Quality Lead Data Hygiene Lead Ranking 42

Zoominfo

NOVEMBER 8, 2018

As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. Take some time to consider your marketing goals and the role they play within your organization as a whole. 9 Great Examples of B2B Brand Storytelling. But, fear not dear marketer.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

In concept, the difference between static and dynamic data is simple enough to understand. Yet, when you look at the impact data has on the average business, things become slightly more complicated. Here’s what we mean: In the past, organizations mainly relied on static data to conduct sales, marketing, and operations.

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Zoominfo Buyer Personas Business B2B 145