Zoominfo

OCTOBER 14, 2018

If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Quality data is the fuel of any successful sales team. Cold Calling Statistics 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ).

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

DECEMBER 5, 2017

B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. B2B Data and Effective Sales Follow Up Statistics 43. 71% of sales reps say they spend too much time on data entry ( source ). On average, data decays about 2% per month, which means more than 20% of your data will become unusable in a year ( source ).

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

KoMarketing Associates

JANUARY 14, 2021

Altimeter recently published its “State of Digital Selling” report, and statistics showed that just 32% of average B2B marketers successfully collaborate with sales to deliver the right content at the right time to convert leads. This includes taking data hygiene into account, as well as cleanliness and robustness.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

Zoominfo

DECEMBER 3, 2018

Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. Consider these statistics ( source ): 40% of email users change their email address at least once every two years. So, what does list churn have to do with B2B marketing data? The Old Solution: A B2B Data Audit.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

JULY 2, 2020

For a more detailed look at sales and marketing alignment, check out the following blog posts: 3 Best Practices for Sales and Marketing Alignment 20 Sales and Marketing Alignment Statistics. Prioritize Data Hygiene. As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JUNE 3, 2018

Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. And, unfortunately, data hygiene is a significant problem amongst modern marketers.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. We’ve already discussed the importance of quick follow-up, but we’ll leave you with one more statistic: Online leads can go cold within just 90 minutes ( source ).

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing. Statistics show that personalized email campaigns deliver superior results.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Zoominfo

JULY 2, 2020

Prioritize Data Hygiene As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation. Establishing a hygiene process early on can help your business reap the rewards of marketing automation much faster. Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. We’ve already discussed the importance of quick follow-up, but we’ll leave you with one more statistic: Online leads can go cold within just 90 minutes ( source ).

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. A Guide to B2B Data Sources. Not convinced?

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

SEPTEMBER 18, 2018

The statistics speak for themselves ( source ): 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience. If your database is full of outdated or incorrect data, your personalization efforts will backfire completely.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JULY 5, 2018

Consider these statistics: 48% of people cite a website’s design as the number one factor in deciding the credibility of a business ( source ). Data Hygiene and The Future of Recruiting. The importance of high-quality website templates can’t be overstated. Let’s get into it. Continue reading. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

APRIL 15, 2018

Being data-driven– rather than simply having data– means not just collecting data, but analyzing it and putting your insights into action. Even companies who have access to data struggle to use it effectively. 56% of sales executives express dissatisfaction with their ability to deliver valuable, data-driven insights.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Binary Demand

JULY 21, 2023

Quantitative Data B2B quantitative data comprises numerical information used for statistical analysis. It encompasses discrete data with fixed values that may fluctuate over time. Cleansing Your B2B Data Data cleansing is crucial for maintaining high-quality B2B data by ensuring good data hygiene.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Biznology

AUGUST 26, 2016

Statistics show 73% of customers prefer to conduct business with brands they know use personal information to create more relevant shopping experiences. Transactional Data. Once you have the data, it’s important to invest time into keeping it current and secure.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

SalesIntel

APRIL 28, 2022

To improve the readability of your marketing emails, use brief movies, statistics, or appealing photos. Use intent data to refine your content and nurture leads with result-driven email remarketing campaigns. If your email content isn’t fascinating or engaging enough for receivers, it will hurt your deliverability over time.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

DealSignal

FEBRUARY 18, 2024

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Is there an interesting statistic or quote you can use from a recent blog post? These are all time-consuming tasks that can easily be taken off your plate. Take Elementum , for example.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Martech

JULY 6, 2022

Statistically significant results from marketing experiments typically require large sample sizes of customer actions. “Technology isn’t a substitute for strategy or data hygiene,” said Amy Goldfine, founder of MarketingOpsAdvice.com. My team was only running five to six campaigns per month. Talk about overkill.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

DealSignal

JULY 5, 2022

While this plays a vital role in getting into your customer’s inbox, maintaining a good sender’s reputation and using clean data lists are just as important to your email deliverability score. Maintaining Your Sender’s Reputation and Data Hygiene It’s crucial to ensure that your sender’s reputation is good.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Zoominfo

SEPTEMBER 5, 2018

Market intelligence involves collecting and processing a large amount of data– and, if that data is inaccurate or incomplete, it will do little to improve your marketing efforts. Unfortunately, many B2B organizations make decisions based on low-quality or inaccurate data. Gather data from a wide variety of sources.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

DealSignal

JULY 27, 2023

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Is there an interesting statistic or quote you can use from a recent blog post? These are all time-consuming tasks that can easily be taken off your plate. Take Elementum , for example.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DealSignal

APRIL 11, 2022

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Poor quality data. Is there an interesting statistic or quote you can use from a recent blog post? These are all time-consuming tasks that can easily be taken off your plate.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

JANUARY 23, 2019

Existing Customer and Prospect Data An easy and effective way to add new contacts to your prospect list is to ask existing customers for referrals. We’ll let these statistics speak for themselves ( source ): 84% of buyers now kick off their buying process with a referral. If your sales data can’t keep up, neither will your sales team.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

FEBRUARY 20, 2019

Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. In today’s blog post, we’re digging a bit deeper into the issue of dirty data.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

JULY 31, 2019

As we’ve mentioned time and time again, low-quality data is a real problem for most companies. And unfortunately, because B2B data decays so rapidly, this will likely be a problem for years and years to come. Consider the following statistics ( source ): 40% of email users change their email address at least once every two years.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

KoMarketing Associates

JUNE 14, 2018

But many sales and marketing teams also struggle with having their data connected and easily accessible in order to drive to execution. They often are using some data, but not all the data they need, to make decisions.”. What is the most interesting finding/statistic in the report, in your opinion? “I ABOUT DEREK SLAYTON.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

Zoominfo

APRIL 17, 2018

Invest in ongoing data maintenance. Contact data decays rapidly, email addresses included. Consider these statistics ( source ): 40% of email users change their email address at least once every two years. But, we can stay on top of this problem by performing ongoing data maintenance.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

JULY 10, 2018

The reason for this is simple: When executed effectively, data-driven marketing programs can have a significant impact on your organization’s most vital objectives. Consider the following statistics: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). Keep reading!

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Is Data Quality Really Worth Worrying About? Completeness.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Is Data Quality Really Worth Worrying About? Completeness.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. At worst, you’ll target the wrong audience entirely.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

NOVEMBER 28, 2018

Because many businesses aren’t sure how to start the process of data cleanup and diligent data management, they simply don’t do it. If this sounds like your business, your static data might be hurting you more than you think. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ).

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

NOVEMBER 25, 2018

20 Sales and Marketing Alignment Statistics. Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system. Avoid these issues by cleansing your marketing data regularly and implementing the proper controls to keep your data clean.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web. Soft bounces are often temporary, and senders can typically fix them.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182