Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. That’s where your streamlined, four-stage sales funnel comes in.

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MAY 6, 2018

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. Invest in contact information. Keep reading! Act more senior.

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NOVEMBER 11, 2019

People buy from people first, product second, according to Director of Sales Steve Wernke. Let’s explore this conundrum with nine tips from our top sales closers. Russell Van Leuven, Senior Director of Sales, stresses the importance of being comfortable saying no and walking away from a deal. The Rule of Three.

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JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep.

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JULY 29, 2020

Sales professionals are always on the lookout for ways to step up their game. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. Why do Sales Cold Calling Scripts Matter? Having a variety of cold calling scripts on handmakes sales training easier for new hires as well.

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Zoominfo

NOVEMBER 13, 2019

Today we’re exploring this conundrum with nine tips from our top sales closers. 9 B2B Closing Techniques People buy from people first, then product second, according to ZoomInfo’s Director of Sales Steve Wernke. So here are nine steps to humanize your closing process, and strengthen your overall sales strategy.

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Zoominfo

SEPTEMBER 12, 2018

Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail. . Consider these statistics ( source ): 15% of a sales rep’s time is spent leaving voicemails.

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JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Don’t Let B2B Business Data Decay Ruin Your B2B Database. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay.

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JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). 4 Tips for Selling to the Social Savvy Buyer.

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Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

AUGUST 1, 2022

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. Sales is tough enough as it is, and prolonged economic uncertainties make the job even harder. Budgets are reduced or eliminated. So how do you do that?

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Zoominfo

MARCH 26, 2019

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. Then, use the tips above to reach more prospects.

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Zoominfo

JULY 9, 2019

Check out some of our other infographics: 4 New Year’s Resolutions for Your B2B Organization. Executive Recruiting Tips on How to Recruit Like a Shark [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. 4 B2B Marketing Automation Problems [Infographic]. Give the Gift of Automated Data Maintenance.

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Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it.

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JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

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Zoominfo

FEBRUARY 14, 2022

The world of sales has changed. In the past, the sales industry was driven by volume. Relationships mattered, but sales was primarily a numbers game. Today, sales is driven by insights, selling the right product to the right people at the right time with the most up-to-date B2B data.

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Zoominfo

DECEMBER 16, 2018

B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. As your prospects and customers change jobs and contact information it’s critical that you keep up with them. The Impact of Bad Data on Sales. A B2B Marketing Thanksgiving [Infographic]. SiriusDecsions.

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Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results.

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SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. Here are three must-have data tips to engage B2B prospects and customers for more wins, renewals, and growth.

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Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. A sales rep uses the information (i.e.,

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Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. As a sales person, we must be visible.

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Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May.

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JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. I LOVE SEEING SALES TEAMS GET BETTER”. Sales leadership need to improve; 1. Consistency.

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Zoominfo

FEBRUARY 11, 2018

Successful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. So just in time for Valentine’s Day-a day spent celebrating relationships, we give you the following infographic: Sales is a Love Affair: How to Target, Engage, and Score.

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Zoominfo

OCTOBER 8, 2019

Today’s post offers some web form optimization tips and tricks to keep in mind. If you’re interested in learning more ways to improve conversions, or simply want to see more success with your B2B sales and marketing programs, contact ZoomInfo today. Keep reading! Number of fields.

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Zoominfo

APRIL 16, 2019

For instance, if your target market includes both sales and marketing professionals, you could create two separate campaigns: one on lead generation tips, and another on how to follow-up with leads more effectively. However, no one wants to be bombarded with B2B marketing emails. ZoomInfo can help!

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Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Use the BANT Framework BANT (an acronym for budget, authority, need, and timeline) is a commonly accepted B2B marketing framework.

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Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

JANUARY 28, 2018

Sales and football have a lot in common. In both sales and football, there’s one major obstacle that stands in the way of winning—and that’s the other team’s defense. In sales the other team your prospect and their defensive line is an objection to your sales pitch. The Sales Rep’s Guide to Beating a Prospect’s Defense.

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Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. As a result, the traditional in-person sales meeting has become far less common than it once was. The Benefits of Face-to-Face Interaction in Sales. Here are a few tips: 1.

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Zoominfo

APRIL 13, 2020

Are there differences in selling to women vs. men in the B2B sales process? In B2B sales, isn’t it all the same? In partnership with leading sales linguist Steve W. Martin , ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men?

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Zoominfo

FEBRUARY 12, 2018

If you’re interested in learning more, check out some of our other infographics: Beating Your Prospect’s Defense: A Guide for Sales Reps [Infographic]. Executive Recruiting Tips: Recruit Like a Shark [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. 4 B2B Marketing Automation Problems [Infographic].

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Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. How Do I Create a Sales Webinar?

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Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Although we have covered B2B social selling in the past, there are many social selling mistakes that can actually harm your business. Social Selling Mistake #1: Leading with a sales pitch. Keep reading!

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Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 12 Ways to Handle Sales Pressure.

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Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts.

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Zoominfo

MARCH 31, 2023

For example, when marketing and sales teams are working on the same lead, but from different platforms, they’re likely to spend much more time than necessary gathering information for the same record — and then trying to reconcile everything to work together across the customer journey. Request a demo of ZoomInfo OperationsOS.

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Zoominfo

JANUARY 30, 2018

The findings were combined into an infographic that reveals the best tips and tricks to successfully use push notifications. Before jumping straight to the infographic, here are our top three tips to achieve push notification success: 3 Ways to Achieve Success with Push Notifications. 4 B2B Marketing Automation Problems [Infographic].

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Zoominfo

OCTOBER 22, 2019

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another. How to Create a Great Sales Kickoff.

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