B2B Marketing Directions

MAY 26, 2019

Since then, the number of people in the average B2B buying group has increased, and buying cycles are getting longer. New research by the Aberdeen Group explains why long buying cycles are still a fact of life for B2B marketing and sales professionals.)

Buying Cycle 63

Buying Cycle Buy B2B Vendors 63

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 220

Work Management Marketing Management B2B Marketing B2B 220

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 204

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 204

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

FunnelEnvy

OCTOBER 14, 2024

All SaaS and B2B marketers need tools that provide actionable insights into customer behaviors, marketing impact, and campaign performance. Today, Google Analytics 4 (GA4) is emerging as a powerful tool to empower B2B professionals to take control of their website’s conversion rate and lead gen efforts.

Marketing Analytics Tools 62

Marketing Analytics Tools Analytics B2B Marketing Sales Qualified Leads 62

The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. Now that lead has to be nurtured, educated, scored, enriched, appended and qualified before we would dare hand it off to sales.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Sword and the Script | B2B

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Below are 25 B2B marketing statistics that sum up 2024 so far. >>> B2B marketing video.

Statistics 96

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 96

Inbox Insight

JUNE 28, 2024

B2B content syndication has emerged as a powerful strategy for businesses to amplify their reach, generate high-quality leads, and enhance brand awareness. With 46% of B2B marketers focusing on improving their content distribution channels, content syndication has become a crucial component of effective content marketing efforts.

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Lead Ranking Demand Generation 93

Martech

JULY 11, 2024

Again, from ZoomInfo: “Identify interest: Purchase-intent signals help identify which companies are actively researching your solution before they fill out a form on your site or engage with your sales and marketing teams.” Given that 5% of your targeted audience is in a buying cycle at any one time, this would make sense.

B2B Marketing 125

B2B Marketing Intent Signal Zoominfo B2B 125

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation? What are the Benefits of B2B Marketing Automation? What are the Challenges of B2B Marketing Automation?

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

B2B Marketing Directions

JULY 30, 2017

New research reveals what influences B2B buying decisions and explains why the B2B buying process is getting longer. Earlier this month, Demand Gen Report published the findings of the 2017 B2B Buyer's Survey. The 2017 survey findings reveal that B2B buyers' journeys are becoming longer and more complex.

Buying Cycle 40

Buying Cycle Buy B2B Case Studies 40

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.)

B2B 52

B2B Buyer Personas Work Management Case Studies 52

B2B Marketing Directions

NOVEMBER 14, 2021

The predominant view of B2B buying is that it involves expensive and/or complex products or services, large buying groups and long buying cycles. In reality many B2B companies derive substantial revenue from other types of sales.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Trade Press Services

SEPTEMBER 25, 2023

The B2B sales journey is complex, typically involving multiple small decisions about your brand that lead to a decision to purchase. By understanding the decisions buyers make throughout their journey, marketers can take strategic actions that meet the needs of today’s B2B buyer. Decision #3: About the product or service.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’ve established a B2B content marketing strategy. B2B Content marketing is not meant to drive revenue overnight. This usually happens after just a few months of launching a B2B content marketing strategy. Congratulations! Be Patient.

Contact Marketing 113

Contact Marketing Contacts Top of Funnel B2B Marketing 113

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Zoominfo

JANUARY 11, 2021

What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. What does that mean for the sales team that needs to close deals?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss.

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Zoominfo

JANUARY 11, 2021

What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. What does that mean for the sales team that needs to close deals?

Tips 130

Tips Work Management Gartner Top of Funnel 130

ClickDimensions

NOVEMBER 16, 2022

For B2B businesses, the pandemic acted as a catalyst speeding up slow-growing trends and forcing all businesses to adapt quickly or risk being left behind. For B2B sales and marketing teams this meant adjusting customer journeys to match the 100% digital-first requirements as in-person meetings, events and more became a thing of the past.

Buy 97

Buy B2B Budget Programs Urgency Marketing 97

Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Orange Owl Blog

JULY 17, 2024

B2B Marketing orangeowl July 17, 2024 The Importance of Analyst Relations in B2B Marketing: A Comprehensive Guide Share : Analyst relations (AR) play a crucial role in the B2B marketing landscape. Why Are Analyst Relations Important in B2B Marketing?

B2B Marketing 52

B2B Marketing Work Management Marketing Management Planning 52

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

JUNE 17, 2012

Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. Jim Dickie, CSO Insight’s managing partner, says this should make any sales leader cringe. No deal = broken sales cycle. Examine your sales process.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

PureB2B

NOVEMBER 22, 2021

Landing large B2B customers solely based on the profile is the wrong way to hit your target. The intent is a powerful tool that assists B2B marketers in precisely targeting prospects based on their behavior throughout the buying cycle. Forty percent of B2B marketers all around the globe are using these techniques.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’. Downloads (whitepapers, case studies, eBooks).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Only B2B

NOVEMBER 15, 2021

Leads are critical for every B2B marketer, but according to the HubSpot’sReport in 2018 , driving traffic and leads is the biggest difficulty for 61 % of marketers. Soon after, the leads are forwarded to sales teams, who must sift through an excessive amount of low-quality leads. What Are The Various Sources Of Leads? Scoring Of Leads.

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. Obviously, every case isn’t like the one mentioned above.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8 only 57% stated they were measuring sales lead quality. It Takes a Village-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100