Remove B2B Sales Remove Case Studies Remove Studies
article thumbnail

How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Where do case studies fit in your buyer journey?

article thumbnail

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. One obvious way to showcase that is through case studies of your clients and their successes. One obvious way to showcase that is through case studies of your clients and their successes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Social Proof Best Practices for 2022

Webbiquity

In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. You are aiming for honest, human interaction, as opposed to a hard sale.

article thumbnail

Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. Six Effective Tips To Increase Your B2B Sales Conversions.

B2B Sales 268
article thumbnail

The Customer Hero: Keys to Creating Case Studies That Get Results

Top Rank Marketing

It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually all that good. The hurdle: getting people to want to read case studies, or to even find them in the first place.

article thumbnail

7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B marketing, on the other hand, hasn’t kept up.

article thumbnail

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. After all, what’s the ultimate goal of content marketing?

ROI 363