Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

B2B Thought Leadership 255

B2B Thought Leadership Lead Ranking B2B Marketing Planning 255

Outbrain

JUNE 29, 2022

Use thought leadership for brand awareness. If you’re a B2B marketer, and you want to stand out from your competitors, then you’re probably thinking a lot about thought leadership. So your task is clear: thought leadership is the lifeblood of any sound content marketing strategy.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Heinz Marketing

SEPTEMBER 17, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. ” Sales Management, We Understand The Pieces/Parts, But Not The Whole. ” 5 Ways to Level Up Your Thought Leadership.

B2B Thought Leadership 57

B2B Thought Leadership Thought Leadership Creativity Ethics 57

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well.

Marketing Budget 360

Marketing Budget Marketing Budget Creation Budget Programs Research 360

Top Rank Marketing

JULY 10, 2024

B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert.

Webinar Metrics 102

Webinar Metrics B2B Marketing B2B Thought Leadership Video Marketing 102

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?

Work Management 292

Work Management B2B Marketing Marketing Management Budget Programs 292

Walker Sands

OCTOBER 8, 2024

Given the amount of content available about how to develop an effective B2B blog, you would expect that most businesses are well on their way to executing a successful blog program by now. To help alleviate the pressure, we’ve assembled a list of B2B blog questions you’re probably already hearing from senior leaders in your organization.

B2B Marketing 59

B2B Marketing B2B Thought Leadership B2B Thought Leadership 59

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Directive Agency

OCTOBER 15, 2024

As a SaaS B2B company, choosing the right marketing channels is, well…essential. In a digital landscape that moves at what seems like warp speed, it’s never been more important to run with the right SaaS B2B marketing mix. So, let’s look at the best channels to include in your marketing mix. No ifs, No buts.

Paid Content 52

Paid Content Advertising Channels B2B Marketing B2B Thought Leadership 52

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right.

Linkedin 166

Linkedin Marketing AI Examples B2B Thought Leadership 166

Webbiquity

AUGUST 28, 2024

Show that your brand is a leader and your company spokespeople are thought leaders and industry experts. Write guest posts and bylined articles for industry publications to share your thought leadership more widely. That said, price is a big concern for both B2C and B2B customers in the current inflationary environment.

Branding 275

Branding Brand Identity B2B Thought Leadership Work Management 275

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively. After the event, recap videos offer condensed, consumable highlights of activities.

Video Marketing 91

Video Marketing B2B Marketing B2B Thought Leadership Work Management 91

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics.

Cost per Lead 264

Cost per Lead ROMI CPL Churn Rate 264

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. This is where AI tools come in. The role of an employee advocate in B2B What is an Employee Advocate?

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs.

B2B Marketing 142

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 142

Mereo

APRIL 13, 2023

Our parents, teachers, mentors have said it, and it still holds true: just because we think it does not mean we should share the thought aloud. The same sentiment applies to your B2B thought leadership approach. Your B2B thought leadership strategy needs to be driven by purpose and value.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Organization B2B 36

Mereo

APRIL 6, 2023

The new B2B buying journey that cuts salespeople out of all but 5% of the process has already made things hard enough. And with economic pressures, many B2B companies are tightening budgets, increasing efficiencies and not taking a second look at products and solutions not deemed vital. This is not a time to show off.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 36

Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. This sure cuts down on the time and expense of marketing outreach to qualify leads.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 103

B2B Marketing Video Marketing B2B Thought Leadership B2B 103

BDB

FEBRUARY 21, 2023

I s Artificial Intelligence (AI) the next type of thought leader? 1,2 With new tools like ChatGPT gaining ground, many have turned to this fascinating interactive AI language model (its impressive abilities range from challenging flawed premises to acknowledging its mistakes) to generate content.

B2B Thought Leadership 26

B2B Thought Leadership Thought Leadership Marketing AI B2B 26

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. But, we’re a B2B company,” you protest.

Startups 351

Startups B2B Marketing Buyer Personas Advertising Agencies 351

Inbox Insight

AUGUST 1, 2024

With technological advancements continuously changing buyer behaviors and shifting market dynamics, business leaders must stay ahead and adapt their marketing strategies to meet the demands of modern B2B buyers. Our research shows that nearly half ( 46% ) of B2B buyers now use generative AI tools for research purposes.

Trends 52

Trends B2B Marketing Research B2B Thought Leadership 52

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. Ursula Ringham “Authentic engagement will be key in 2024 and beyond.

Work Management 127

Work Management Marketing Management B2B Marketing B2B 127

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. And businesses aren’t just using social media to market their products and services. People around the world spend an average of nearly 2.5 But content alone is not enough.

Social Media 98

Social Media B2B Marketing Social Marketing B2B Thought Leadership 98

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 111

Advertising Benchmark Marketing Report B2B Marketing Linkedin 111

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Thinkers360

OCTOBER 19, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. His research-backed tools, insights and lessons show how anyone can become an unstoppable leader, in both business and life.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-in Opt-out 52

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 62

Communities B2B Thought Leadership Tools Thought Leadership 62

Inbox Insight

AUGUST 1, 2024

With technological advancements continuously changing buyer behaviors and shifting market dynamics, business leaders must stay ahead and adapt their marketing strategies to meet the demands of modern B2B buyers. Our research shows that nearly half ( 46% ) of B2B buyers now use generative AI tools for research purposes.

Research 52

Research Trends B2B Thought Leadership B2B Marketing 52

Launch Marketing

DECEMBER 8, 2021

Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends.

B2B Marketing 114

B2B Marketing Top of Funnel Planning B2B Thought Leadership 114

Directive Agency

OCTOBER 8, 2024

B2B and B2C companies have a significant commonality that must be recognized when marketing their products and services. They both must remember that they are ultimately marketing to humans. The Shift in B2B Marketing Traditionally, B2B marketing is characterized by a more rational, data-driven approach.

Webinar Metrics 52

Webinar Metrics Tactics B2B Marketing Marketing & Strategy 52

Inbox Insight

OCTOBER 14, 2024

Account-Based Marketing (ABM) and content syndication have emerged as powerful strategies in B2B. Each approach proves effective on its own, with ABM delivering superior ROI for two-thirds of marketers compared to traditional methods. What is ABM content syndication?

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM B2B Marketing 52