5 Key Elements of Modern Inbound Marketing
Digital B2B Marketing
MARCH 15, 2012
Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change.
A New Definition for Inbound Marketing
Digital B2B Marketing
MARCH 7, 2012
Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others.
Four ways Facebook Instant Articles will dramatically impact marketing
grow - Practical Marketing Solutions
MARCH 10, 2016
Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. A shift in the inbound model.
Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
B2B Lead Generation Blog
MARCH 23, 2015
Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Content Marketing Tips for Lead Nurturing [More from the blogs].
Why Inbound Marketing Should Take a Back Seat to Current Customers
APRIL 13, 2016
Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If you owned content marketing, you would be a millionaire (per Google Trends March 29, 2016). What is inbound marketing?
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing.
Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
MARCH 28, 2014
If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. And here’s the kicker -- what if all of the people you’re trying to market to are already in your database. Market Traction.
How Inbound Marketing Can Fuel Native Advertising
FEBRUARY 18, 2013
Native advertising can, in its most popular format, take the form of a sponsored blog post or article. Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing.
Inbound Marketing Alone May Not Be Enough for Industrial Companies
Industrial Marketing Today
AUGUST 26, 2011
Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Inbound marketing requires prospects to be actively searching for products and solutions.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Twitter Ads.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Your Guide to Setting Up Twitter Ad Campaigns.
Inbound Marketing Vs Outbound: When Did the World Become Black and White?
JULY 7, 2015
I’m often asked, “Should I use an inbound or an outbound strategy?” ” The BigBlog Advocate will tell you to go Inbound. To disarm the Inbound argument they will tell you to be aggressive and start sending email; then money will rain from the sky.
5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Modern B2B Marketing
MARCH 1, 2012
by Jon Miller Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.
How to Grow Your Business with Inbound Marketing
The Forward Observer
AUGUST 13, 2012
Artillery B2B Marketing Blog > The Forward Observer. One of my favorite quotes about inbound marketing is from Guy Kawasaki , the Silicon Valley venture capitalist, best-selling author and former Apple executive: "If you have more money than brains, you should focus on outbound marketing.
9 Content Marketing Articles You Shouldn’t Miss
B2B Marketing Insider
SEPTEMBER 4, 2012
It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. Build Your Own Content Marketing Destination.
Top 50 B2B Marketing Influencers On Twitter
B2B Marketing Insider
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. I hope you find this to be a valuable resource for your B2B Marketing efforts. Top B2B Marketing Influencers – Companies.
Our Favorite Blog Posts & Articles for 2015
DECEMBER 22, 2015
Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Our Favorite Posts & Articles from 2014.
5 Data-Backed Twitter Tips You Should Know
AUGUST 6, 2014
To actually grow your business with Twitter, it''s not enough to merely tweet for the sake of tweeting -- you''ve also got to measure your efforts, and analyze them to see your performance. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. Twitter
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. Twitter, not unlike Mother Teresa’s virtues of love, is a delicate ecosystem of real people.
8 Marketing Strategy Articles You Missed Because You Were Too Busy
B2B Marketing Insider
AUGUST 28, 2012
So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. And I think it makes sense to start with B2B Marketing Strategy. What is Marketing? Marketing is not just about promotion.
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile.
How the Red Cross is Using Inbound Marketing to Drive Donations This Holiday Season
DECEMBER 10, 2012
Over the past six years at HubSpot, we’ve been humbled to grow an incredible network of inbound marketers. So now we’d like to call on you, the inbound marketers across the globe, to rally together and do something that truly means something. 3) Video Marketing.
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful.
How to Tweet Around the Clock Without Being on Twitter 24/7
APRIL 3, 2014
If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. Use Feedly as a one-stop-shop to peruse everything in your industry, and hand-pick which articles to tweet.
Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
AUGUST 11, 2013
There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. but it''s pretty cool to hear about when marketers do use it.
11 Twitter "Tips" and "Tricks" That Don't Actually Work
MAY 16, 2014
Unfortunately, in the social media marketing space, you''ll find lots "get rich quick" type schemes -- but some of those "tips" and "tricks" people peddle won''t actually work. Here are the most egregiously inaccurate suggestions for building your business on Twitter. To Twitter!
Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
MAY 22, 2013
Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. For now, this is only available as a feature in Promoted Tweets -- a paid feature of Twitter Ads. How to Create Twitter Lead Generation Cards.
101 Signs You're an Inbound Marketer
OCTOBER 27, 2011
We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. Your friends who don’t 'get' inbound marketing think you "do social media" for a living.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Twitter.
3 Tips for Mastering Inbound Marketing
AUGUST 22, 2016
So, you’re passionate about marketing, right? Inbound marketing has just one focus, mastering your relationship with your clients. Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. Nurture marketing, through regular contact, is essential if you want to transition to, or maintain your inbound marketing plan. Looking for resources on how to improve your inbound marketing strategy?
The #Nifty50 Women of Twitter
JUNE 14, 2011
The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. The Fearless Competitor is pleased to present the #Nifty50 Women of Twitter. Ardath is my favorite B2B marketing expert.).
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 42) Inbound Link.
Good Bots vs. Bad Bots: How to Tell the Difference
MARCH 15, 2017
But not only does that result in misinformation for marketers, but if you’re using pay-per-click (PPC) campaigns, those clicks add up to wasted dollars on fake visits that didn’t even come from humans, let alone your audience. What other bots should marketers be aware of?
Why You Won't Recognize SEO in Five Years
JANUARY 22, 2016
As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. However, in the last year, Facebook, Twitter, and Snapchat have all released features designed to keep viewers on their sites and in their apps, with no pass-through.