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How to Improve Your Email Newsletter

Anything Goes Marketing

Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Here's the issue: How can you distinguish your newsletter from your competitors and take it to the next level? Email Newsletter 2.0 In the "new world" of web 2.0,

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. You get the point. United States License.

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The Parse.ly brand refresh: Our 10 year glow-up

Parse.ly

Plus, did you know we produce a newsletter every other week? I still have a fondness for that logo though now that it’s a decade old, it obviously has a dated “web 2.0 At Parse.ly, we built the world’s most innovative content analytics system, which drove the growth of the web’s biggest sites. University Partners.

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Sinking and Swimming: What the New Tweet Button Means for Twitter Marketing

Content Standard

On the surface, this may seem like a small change—the buttons’ new design certainly is appealing for Web 2.0 Keep up by subscribing to the Content Standard Newsletter. Recently, Twitter has made a big announcement in response to this skepticism: Twitter share buttons will no longer include share counts.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative!

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

Consider how you might use the interactive possibilities of the Internet and Web 2.0 in combination with the other delivery methods tailored to your particular audience and message, such as reports, newsletters, fact sheets, etc., How web masters and administrators can do more with less. Google Analytics.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” Let’s see how Google Analytics can help you do just that. Google Analytics may be all the power you need.

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