Remove Analytics Remove Linkedin Remove PR Remove RSS
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis. Meanwhile, in-depth reporting and analytics via social listening are a treasure trove of insight.

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

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The Ultimate Guide to Press Release Distribution

Hubspot

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

Press 100
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13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? You can follow any responses to this entry through the RSS 2.0 link] Research Report: A Framework for Social Analytics | Thought Experiments [.] This is a new medium, and proof over re allocation of investment is key. You can leave a response , or trackback from your own site.

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Marketing Content That Sells

The Effective Marketer

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? Like Be the first to like this post.

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Key Elements of a Brand Hub

RebelMouse

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Elegant Management of PR and News. AMP Support for Twitter and LinkedIn.