Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Q: What do marketers need to look out for in CRM analytics? The next interview in the B2B Marketing Thought Leader interview series is with David Taber.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

OCTOBER 24, 2014

SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. The whole process takes just a few hours from making the Salesforce.com connection to seeing scored records, with most of the time spent downloading CRM data and scanning the Web for other information.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. No fancy attribution methodologies or custom journey maps here (although they’re on the way).

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. From a data analytics perspective, marketing attribution data at its core is nothing more than a framework for tracking every touchpoint across the customer journey.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Customer Experience Matrix

NOVEMBER 24, 2016

It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. The other components provide inputs (Predictive Analytics Director and Adaptive Decision Manager), support execution (Next Best Action Advisor), or give management control (Visual Business Director).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. For example, Aberdeen noted that marketers using video are growing revenue 49% faster than those who don’t use video. The robust analytics gave rise to rapid experimentation at Act-On. “We And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Heinz Marketing

DECEMBER 9, 2021

Features/functionality: Provides a faster path from prospect to profitable relationship by leveraging data and analytics. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. D&B Hoovers.

B2B Sales 73

B2B Sales Enterprise Management Zoominfo Work Management 73

Customer Experience Matrix

APRIL 10, 2014

Marketo has described itself as a platform for at least a year now (see this press release , for example) and I’ve been talking about marketing systems as platforms for even longer. the brain”), database (“marketing system of record”) and analytics. The trick to winning these benefits is becoming a platform in the first place.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

NuSpark Consulting

APRIL 27, 2013

Consider the following examples: . Keyword target examples: gifts, buy flowers, Valentine, presents, date tonight, going to funeral. Keyword target examples: going skiing, ski equipment, online skis, buy skis, ski resorts, ski gear. Strategy for Advertisers. . Business: Flower Shop. e-Commerce. . Business: Ski Gear.

Keywords 100

Keywords Promotion Campaigns Adwords 100

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Customer Experience Matrix

AUGUST 6, 2013

For example, a recent Gleanster report found that 73% of top performers listed lack of skilled staff as one of the top challenges to success. RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

InsightSquared

MARCH 4, 2019

For example: Opportunity Amount. Examples of these fields would include a custom Value fields, custom Forecast Category fields, or custom Date fields. We know there is historical data on other objects not listed above, however, we wanted to focus on objects core to InsightSquared’s sales and marketing analytics. Full list here.

Marketing Attribution 209

Marketing Attribution Forecasting Opt-out Opt-in 209

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Biznology

JUNE 6, 2018

– No conversion signal to Google Analytics or AdWords. According to Salesforce.com , 92% of customer interactions happen on the phone. For example, in Intercom.io’s world, “users” are registered customers or trial users (like SaaS subscribers) with a login ID and password. – No (or limited) web-to-lead forms.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 11, 2015

The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. This is currently measured by tracking how often each item is used by sales people and read by recipients.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Once the campaign begins, users can extract lists of domains that exceeded a specified activity level or had change in activity.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Vidyard

FEBRUARY 13, 2014

Insights and Analytics Change the Game While a lot of today’s content marketing tactics work to engage prospects, it’s a whole new ballgame when you can see exactly how individual users interact with your assets. We know, for example, that it’s not about the number of views, likes or comments you receive on a video.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Providing performance tracking and analytics on campaigns. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

FEBRUARY 23, 2018

By contrast, we don’t try to attract someone (who may or may not be qualified) to a site using IP-based marketing, for example. All associates are onshore, PointClear employees, working in a professional environment with an infrastructure of management, analytics and administration to support what they do. We engage our market.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

The Point

NOVEMBER 5, 2009

BAS) I am pretty excited about the advances in marketing automation systems with built in analytics. BAS) I think the marketing systems are maturing and becoming more easily integrated into leading CRM packages like Salesforce.com and Oracle CRM On Demand. Thanks Barbara!

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. When you’re in the trenches, it’s easy to get caught up in marketing acronyms, martech, data, and analytics. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. For example, you can create fields that tracks event-specific responses like RSVP status, the offer that was responded to, seating charts, or food preferences. Chart Analytics 2.0: and are grouped with the Sales Cloud enhancements.

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

accelerate agency

SEPTEMBER 21, 2021

An example of CLV for a SaaS company is when a customer signs up with you for nine months. For example, if you start a month with 100 customers and, over the course of a month, lose 10 customers while gaining 5, your churn rate will be 10%. (10/100) Promote the adoption of your product using tutorials and analytics tracking features.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

An example of CLV for a SaaS company is when a customer signs up with you for nine months. For example, if you start a month with 100 customers and, over the course of a month, lose 10 customers while gaining 5, your churn rate will be 10%. (10/100) Promote the adoption of your product using tutorials and analytics tracking features.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

An example of CLV for a SaaS company is when a customer signs up with you for nine months. For example, if you start a month with 100 customers and, over the course of a month, lose 10 customers while gaining 5, your churn rate will be 10%. (10/100). Promote the adoption of your product using tutorials and analytics tracking features.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Orb Intelligence

DECEMBER 19, 2014

Customer success tools such as Gainsight , Preact , and Bluenose Analytics even help after the deal has been successfully closed and the lead has become a customer: They predict which of the customers is likely to churn (drop away), and they help identify upsell opportunities for happy customers. What kind of data do you need?

Marketing Management 40

Marketing Management Lead Ranking Paid Search Agency Salesforce.com 40

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Conversica

MAY 6, 2020

LeadFabric is an experienced and certified partner to all leading global marketing platforms including Adobe, Oracle, Hubspot and Salesforce.com. Headquartered in Brussels, Belgium, the company serves clients from offices across Europe and Asia-Pacifice regions.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Allocadia

JUNE 7, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40