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How to Maximize Trade Show Success: Tips for Pre- and Post-show Marketing

Trade Press Services

Attending industry trade shows and events is a valuable strategy for organizational growth. The B2B trade show market was $10.2 When a company exhibits at a trade show , it creates opportunities to build new connections and reinforce existing relationships. Establish a budget.

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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. The platform is mobile-friendly, enables you to produce webinars, and provides detailed attendee analytics. Total reviews: 339.

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5 Best Practices for Choosing the Right Trade Show Technologies

Navigate the Channel

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. The technology is seemingly endless.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries.

Tactics 75
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How Technology Places CMOs at Risk of Losing Their Strategic Role

Vision Edge Marketing

To address this pressure, CMOs have invested significant resources, especially in terms of technology, to facilitate their ability to improve alignment, accountability, analytics, and operational excellence. The article reiterates “the continuous pressure on CMOs to demonstrate how they are driving overall business performance.”

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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

But of course, you’re probably not skilled at every aspect of marketing—writing, video production, graphic design, email marketing, pay per click (PPC) advertising, SEO, PR, influencer marketing, etc.—so As your startup grows, you can utilize more sophisticated web analytics tools like Klipfolio , PaveAI , or Supermetrics.

Startups 218
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What is marketing automation and how can it help B2B marketers?

Martech

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Predictive analytics.