Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. With responsibility for demand generation, Sechrist is mired in database marketing. Past purchase of cloud-based software.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

SalesIntel

JANUARY 24, 2022

Sales tools” is a general term used to describe the variety of software solutions companies use to improve their sales. CRM Software. CRM software helps keep customer accounts organized so that your company never forgets or underserves a customer. Marketing Automation And ABM. Sales Analytics. What Are Sales Tools?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

Onalytica B2B

JANUARY 8, 2019

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I enjoy writing on a variety of B2B topics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Tony Zambito

OCTOBER 18, 2015

What is empowering profiling is the growing presence of data, automation, and analytics. The advent of big data and analytics is driven by the need to gain insights into buyers and to drive the concept of personalization. The numbers bear this out as seen by several surveys showing content marketing effectiveness declining.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 112

Enterprise Management Marketing AI Work Management Marketing Management 112

Customer Experience Matrix

JUNE 22, 2011

The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. Offline interactions, such as telephone and retail, are definitely out of the picture.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. conjoint, discrete choice or factorial designs) and four on Web analytics and targeting.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. My friend Richard N.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

AUGUST 6, 2015

Sewell , president of Spear Marketing Group. Software and analytics can’t tell you the what and the why. “You can have all kinds of customer data, and still not understand how to communicate persuasively with customers and prospects,” notes Howard J. Data is the business.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. Database Marketing ) to other resources on your site. You definitely don’t want to see a sharp drop in your blog’s analytics. It’s also an opportunity for you to connect with customers in a way no other software or app can ever replicate.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. We needed it analytical.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. Accounting and Billing Software. Database Marketing. Production Software. Video Marketing.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

JULY 28, 2009

There is certainly some overlap: “execution” in marketing automation typically includes nearly all the demand generation functions except for landing pages and Web content management. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Salesforce Marketing Cloud

MAY 2, 2022

In this blog, I’ll unpack what you need to know about how CDPs manage customer data and the importance of their impact on marketing — and the enterprise. A CDP is software that aggregates data to create a centralized profile of a customer. What is a customer data platform? Real-time engagement across channels.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. Add to this the parallel explosion of marketing and sales software, and you have a rapidly evolving data world. Integrated and enhanced databases. Data Analysis and Analytics. But, in fact, there are also silos within silos.

Trends 80

Trends B2B SIC Telemarketing 80

Webbiquity

MAY 29, 2012

Anyone familiar with website analytics tools understands that when you visit a website, certain bits of knowledge about you are collected: your (approximate) geographic location, browser used, device used, network (corporate or ISP), and of course your behavior (pages viewed, time spent) while on the site.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. Equip marketers with social monitoring and listening tools to ensure real-time awareness of any trends, relevant customer or competitor insights, keyword usage, or market shifts.

Social Media 62

Social Media CRM Media Work Management 62

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). Fifty percent! Mobile device usage indicates potential influencer status.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Customer Experience Matrix

JANUARY 18, 2015

I’ve said for years that the first law of software market development is “suites win”, precisely because most companies will sacrifice best of breed functionality to avoid the costs of integration. Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

I have grabbed your rss feed to stay knowledgeable of any updates. Gratifying work and far achievement in your small business dealings! All rights reserved. b2bmarketing

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40