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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.

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5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. Add to this the parallel explosion of marketing and sales software, and you have a rapidly evolving data world. Integrated and enhanced databases. In addition, most B2B databases do not have full demographic or firmagraphic data.

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