Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 88

Enterprise Management Marketing Management Fulfillment Training 88

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Marketing Insider Group

JULY 15, 2020

Adding a virtual component to your live event or hosting an all-virtual event can give you the opportunity to track, capture and make the most of attendee data in ways that would be difficult to achieve with live-only events. These data can be captured at different points of your event.

Sales Qualified Leads 305

Sales Qualified Leads Budget Programs Conference Marketing Budget 305

SnapApp

FEBRUARY 4, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. Everstring.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

SnapApp

FEBRUARY 3, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. Everstring.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

Pam Didner

SEPTEMBER 16, 2020

In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

DemandBase

MAY 14, 2019

Last week, we attended one of our favorite conferences, the SiriusDecisions Summit in Austin. The theme of this year’s show was “TOGETHER,” underscoring the importance of having the same goals, data and analytics across an organization. Marketers need more on-demand experiences with content. PathFactory.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Company.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

Marketing Insider Group

JANUARY 15, 2020

Secondly, your speaker’s area of expertise should dovetail with the purpose of your event. Let’s consider a marketing conference. Not only should you search through marketing industry movers and shakers, but you could also look at retired political figures who drew voters to their side for years.

First-Mover Advantage 168

First-Mover Advantage Buzz Merchandising Planning 168

SpotMe Blog

DECEMBER 7, 2022

So, now you understand the differences between the three types of events, what are the factors that can help you choose between live vs virtual events, or even hybrid? Want a mobile event app to keep your attendees engaged at your events? Live vs virtual events or hybrid: the deciding factors. 1 What’s your goal?

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

TrustRadius Marketing

OCTOBER 1, 2018

The most recent post highlights how demand leaders are entering the planning stage for 2019 and need to consider how changes in technology will affect their company. Recently, Bizzabo posted about creative corporate event ideas and event promotion strategies. InsightSquared. The blog posts are for the strategic minded.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Attend the conference to sea! Don’t miss the LeadsCon Conference in Las Vegas , March 4-6, 2019. AMA Marketing Week Live. 2019 dates TBD.).

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

SpotMe Blog

FEBRUARY 16, 2023

What do you want to achieve at the end of the event? Specify when the event will take place, at what time, and how long it will last Indicate the type of event (e.g. Leave out anything irrelevant or unnecessary to keep your event brief focused on relevant facts that will help make your event a success.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

The Point

JANUARY 12, 2023

Here’s what we’re expecting in the new year: “In the next 12 months, AI is going to fundamentally change B2B marketing. With its ability to automate tasks, personalize content, and deliver rapid insights through predictive analytics, AI will revolutionize the way we marketers do our jobs.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

TrustRadius Marketing

OCTOBER 1, 2018

The most recent post highlights how demand leaders are entering the planning stage for 2019 and need to consider how changes in technology will affect their company. If you are in the event marketing, planning, or engagement industry, this is a blog you must follow. InsightSquared. The blog posts are for the strategic minded.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

OCTOBER 2, 2015

If you’re like me, you’ve already begun planning your event roadmap for 2016. As a starting point, make sure that you review event data that has accumulated over the past two years. Run that analytics report ! Need some golden event ideas that shine bright? B2B Online Conference 2016 – May 9 th - 11 th. April 2016.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Essential elements of digital events.

Enterprise Management 111

Enterprise Management Marketing Management Budget Programs SIC 111

Televerde

JUNE 15, 2021

With so many demand generation channel options, making sure you choose the right ones for your brand can seem overwhelming. However, there are three basic steps to identify demand channels and effectively implement them for your target audience. Know the Best Demand Channels For Each Funnel Stage. How and where do they buy?

CMS Development 81

CMS Development Demand Advertising Channels Sales Qualified Leads 81

SpotMe Blog

SEPTEMBER 1, 2022

You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. Conference. Conference pack.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

SpotMe Blog

JULY 13, 2023

Our take on marketing event management trends Marketing Event Management (MEM) has changed drastically over the past few years, with business leaders suddenly having to manage customer events differently – from lead generation events to trade shows and conferences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Martech

JUNE 20, 2023

Use customized dashboards for teams, individuals and stakeholders “Dashboards will really help in using the tool and also to get everybody constantly using the tool,” said Brianna Miller, director of marketing and demand generation at healthcare compliance analytics company Protenus, at The MarTech Conference.

Work Management 89

Work Management Template Practices Best Practices 89

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Demand drivers.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

SpotMe Blog

JUNE 29, 2023

The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings. This will improve your search ranking and user experience.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

PathFactory

MAY 16, 2022

Even though many people have dipped their toes back into in-person events and conferences, consider this your friendly reminder that you shouldn’t pull the plug on your virtual event strategy just yet. Even with in-person events back in the mix, industry titans like Oracle are confident that hybrid events are here to stay.

Webinar Metrics 52

Webinar Metrics Conference Marketing Prospects Buyer's Journey 52

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We, a couple months ago, published together this Event Marketing Playbook.

Top of Funnel 63

Top of Funnel Enterprise Management Budget Programs CMO 63

SpotMe Blog

MAY 24, 2021

The greatest value of event planning tools are the ways they save time, help you target the right guests and collaborators, and, in turn, help you boost your event ROI. Want to suggest some new marketing ideas at your next event planning meeting? Check out The Best B2B Event Marketing Ideas [+Tips for Going Virtual].

Work Management 97

Work Management Marketing Management Budget Programs Software 97

Heinz Marketing

OCTOBER 22, 2018

We talk about, among other things, requirements that go into why you make a marketing automation transition. Tracy talks about gathering requirements and thinking through strategy and needs from demand gen and from marketing ops. My campaign team, or rather our demand gen team, has been changing requirements. I am, Matt.

Sales Management 65

Sales Management Top of Funnel Marketing Automation Services InsideView 65

Pam Didner

APRIL 16, 2021

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. We want to see, feel, and touch our colleagues (even the ones we are not particularly fond of…) and attend conferences in person. in February?

Trends 96

Trends Planning Paid Search Agency Work Management 96

Hubspot

MAY 1, 2017

Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Ready to take your video marketing to the next level? Other CRO Tools: HubSpot Marketing Free. Event Marketing. Other event marketing tools: Picatic.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. And she’s amazing. April Dunford.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. And she’s amazing. April Dunford.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Vidyard

JUNE 4, 2014

The Ideal Mutant Marketing Team With so much focus on content marketing, digital assets, demand generation as a science, and visual storytelling, today’s best marketing teams are now built with a focus on a diverse range of talent. Experience with Marketing Automation, CRM, and campaign management is a must.

Digital Asset Management 51

Digital Asset Management Top of Funnel Advertising Agencies Work Management 51

Hubspot

JULY 26, 2010

3 Faulty Assumptions to Avoid Making With Analytic Data. While Galen recognizes the importance of B2B marketing analytics , he also understands that not everyone always makes the best sense of them. His article discusses 3 common, faulty assumptions people make with analytic data and why you should avoid them.

Linkbait 28

Linkbait Inbound Marketing Conference Buzz 28

SpotMe Blog

MARCH 2, 2023

This feedback will help you refine future events by giving you concrete information about what works best for your audience. Of course, you can also use this type of pre event survey questions at other types of events in different industries too, like conferences, onboardings, sales kickoffs, webinars, etc.

Customer Surveys 52

Customer Surveys Lead Scoring Lead Ranking Buzz 52

TrustRadius Marketing

NOVEMBER 2, 2022

The Deputy platform enables users to schedule in line with demand, prepare accurate payroll, and communicate more clearly. Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52