Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events.

Enterprise Management 88

Enterprise Management Marketing Management Fulfillment Training 88

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Interactive Marketing 89

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 89

Outgrow

JUNE 6, 2024

EPISODE 195: Marketer of the Month Podcast with Phil Walsh Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Walsh for our monthly podcast – ‘ Marketer of the Month ’! The transition from traditional tech and AI startup to Turing’s AI-driven services. Don’t have time to read?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Inbox Insight

MAY 24, 2024

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. Defining the type of lead generation service needed Defining the type of lead generation service needed is crucial for aligning expectations and goals.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Martech

OCTOBER 20, 2022

Seven years ago, marketing technologist roles were, arguably, in their infancy. At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Martech is now marketing and martech leaders are, simply, marketers.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Marketing Budget 84

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully. Get our ultimate list.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

JULY 22, 2021

Good morning, Marketers, and are you getting cold feet? This is on my mind after spending a couple of days last week in a conference room with some twenty or so other people, all un-masked, all vaccinated (and in my judgment, for what it’s worth, trustworthy people). Why we care. Read more here.

Resource Management 107

Resource Management Enterprise Management Marketing Management Ad Exchange 107

Aberdeen

MARCH 6, 2020

Listen below: A Successful 5G Transformation Demands a New and Better Approach to Network Security. Manager, Consulting Systems Engineering (Telco/SP), Fortinet. Holding technically-focused and lead positions at industry stalwart vendors such as Nortel, Juniper and more recently at Fortinet as Manager, Consulting Systems Engineering.

Enterprise Management 86

Enterprise Management Demand Consulting Conference 86

Onalytica B2B

JULY 18, 2018

Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. Tony Baer – Principal Analyst at Ovum. Location: New York, USA.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? billion by 2024. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

How SaaS differs from traditional software. As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. You could be watching your favorite show on Netflix or hosting a web conference with Zoom. How does software as a service work? .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. Which solution will suit your needs? For us, “best” means a solution that works for the organizer and its goals. The type of event or conference, and the goals you have are critical factors. For the user conference, I probably want.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. 4 Considerations for Choosing Webinar Software. So many B2B deals closed, and so many connections made.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

SpotMe Blog

OCTOBER 20, 2022

In fact, 96% of them say they would benefit from more virtual HCP events and conferences. In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. On-demand content.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

6sense

FEBRUARY 12, 2016

Next week the 6sense team is packing our bags and heading to Scottsdale, Arizona for the B2B Content2Conversion conference. We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue.

Demand Generation 48

Demand Generation Top of Funnel Demand Enterprise Management 48

SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

DemandBase

MAY 14, 2019

Last week, we attended one of our favorite conferences, the SiriusDecisions Summit in Austin. The theme of this year’s show was “TOGETHER,” underscoring the importance of having the same goals, data and analytics across an organization. Read on for 15 great tips from ABM practitioners and vendors. PathFactory.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Customer Experience Matrix

FEBRUARY 29, 2012

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. The conference produced little news directly related to marketing systems.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. B2B Marketing Exchange.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand. Define your niche and services.

Paid Search Agency 93

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 93

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 61

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 61

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. HANDPICKED RELATED CONTENT: How to Develop a Buyer-Centric Content Marketing Strategy. marciarjohnston Click To Tweet.

Enterprise Management 222

Enterprise Management Work Management Marketing & Strategy Marketing Management 222

Customer Experience Matrix

OCTOBER 21, 2010

This affects marketing automation vendors too, since they sell to both sides. The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group. That is, marketers are less happy that IT realizes.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Aberdeen

MARCH 9, 2020

As 5G networks continue to become more common, leading service providers will be looking to deploy 5G capabilities that are secure and innovative. In the final episode of this three-part podcast series, we’ll delve into 5G security best practices with Fortinet’s Director of Solutions Marketing, Ronan Shpiere.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing & Strategy 59

Engagio

MARCH 25, 2019

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. These engagements mark an opportunity to send a warm call to pitch your solution or company. Social Selling Hits its.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 107

Marketing AI Tools Enterprise Management Work Management 107

SpotMe Blog

SEPTEMBER 22, 2023

Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees. With so many options on the market, determining the best solution for your needs can feel overwhelming. What Is Onsite Event Badge Printing Software?

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

Martech Advisor

NOVEMBER 6, 2019

In this article, Leela Srinivasan, CMO, SurveyMonkey, shares insights from SurveyMonkey’s Second Annual Curiosity Conference. SurveyMonkey’s second annual Curiosity Conference is a wrap! At the conference, we heard from some truly inspiring marketing leaders from companies like Lyft, Box, Cuisinart, and HubSpot.

Enterprise Management 48

Enterprise Management Top of Funnel Paid Search Agency Planning 48

SpotMe Blog

SEPTEMBER 8, 2023

For example, early on, meetings may focus on clinical trial design, risk management plans, and target patients. Then, as soon as a drug is licensed pharmaceutical advisory boards help to devise post-marketing clinical trials, review medical education programs, and provide expert suggestions for life-cycle management.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

SpotMe Blog

DECEMBER 7, 2022

In fact, for many enterprises, they’re still the best option. Go to our guide on the 25 best conference and mobile event apps for 2023 and pick the one that’s right for you. On the other hand, if you’re hosting a virtual event, then you can use analytics tools to help measure engagement and event app adoption.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

Content4Demand

NOVEMBER 13, 2018

Republished with permission from Demand Gen Report. Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to help B2B marketers do their jobs better.

Enterprise Management 54

Enterprise Management Work Management Marketing Management Marketing Automation Services 54

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Finalists: Act-On, P2 Energy Solutions. Winner: MongoDB.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

ANNUITAS

MARCH 18, 2014

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. In most B2B marketing planning sessions, the technical team is not involved in any of the strategy discussion. Guess what, marketers?

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Vidyard

MARCH 23, 2021

That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video in Business Benchmark Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81