Hubspot

JULY 13, 2011

YouTube is a treasure trove of ‘em, and sharing sites like Reddit and Digg are great sources to discover stuff people like." - Linda Bustos, GetElastic. Should there be a negative comment, which scares many B2B companies, address it with understanding and sincerity. Don’t have your own videos? Address Negativity With Tact.

Facebook 28

Facebook Tips Planning Work Management 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: You work at a company that supplies electronics assembly equipment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Write articles for the different types of customers that are relevant for each of your vertical markets 8. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 4, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks for the help.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. The Process of Inbound Marketing Automation , Wednesday, July 14, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Digital B2B Marketing

MARCH 17, 2011

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. This goes beyond the shaming threatened by the DMA to member companies.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. Perception is reality, and the perception is that online behavioral advertising companies collect and use personal information without regard for the wishes of the audience.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JANUARY 4, 2011

That’s not to say don’t pay attention to data, but if you are embedded within an industry your perspective is worth a lot more than analytics from past content. link] Disclaimer Adam Singer works for LEWIS PR where he crafts effective social media marketing and PR solutions for companies to achieve sustained web visibility.

Tactics 40

Tactics PR Planning Buzz 40

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - V.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

B2B Marketing Zone Posts

APRIL 5, 2010

We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL).

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Free Download: 2010 Online Marketing Blueprint. Are you Being Discovered? What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. A Cheat Sheet to Help You Conquer Social Media by Fast Company. 10 Tips for Using Social Bookmarking Sites Effectively by Online Social Networking.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

AUGUST 26, 2010

Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. How do you do it?

Facebook 100

Facebook Search Marketing Advertisements Advertising 100