Marketing Insider Group

JUNE 8, 2021

social media, email newsletters, third-party sites, etc.). In a CMI (Content Marketing Institute) B2B Content Marketing report , they ask this question. Learn from your content analytics about what matters to them. Ensure content uses best practices for SEO, so it appears in search results. Image: CMI. That will fall flat.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Marketing Insider Group

JULY 22, 2020

Modern B2B buyers are interacting with an average of three to five pieces of content before they even reach out to a salesperson for more information. Built-in analytics for easy reporting and monitoring. Gone are the days when a customer would see an ad, contact a salesperson, and make a final decision. Source: Demand Gen Report.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Marketing Insider Group

MAY 22, 2023

In fact, 26% of B2B marketers are already using AI chatbots in their marketing strategies, and have gained between 10-20% more leads because of it. What are the best ways for B2B companies to find influencers to collaborate with? Develop a content marketing strategy that includes blog posts, social media posts, and email newsletters.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. June: Take a Good, Hard Look at Your Analytics.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

JUNE 16, 2015

Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Experience with wordpress, Google analytics, Slideshare, and the top social channels. The post Content Marketing Manager Job Description appeared first on B2B Marketing Insider. More Resources.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 302

Marketing Budget B2B Marketing B2B Planning 302

Marketing Insider Group

FEBRUARY 5, 2024

WARC) 94% of B2B marketers implement ABM strategies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Voicebot) Marketing Analytics Stats Only 1.9% seconds over the past two decades. Statista) 45.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

SEPTEMBER 19, 2013

The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. How do your content efforts impact the sales funnel?

Top of Funnel 100

Top of Funnel Content Marketing CMS Development Planning 100

Marketing Insider Group

FEBRUARY 27, 2024

According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Whether making a purchase, signing up for a newsletter, or downloading content, the conversion process should be intuitive and user-friendly. Budget Allocate your resources wisely.

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

Marketing Insider Group

MAY 9, 2023

B2B businesses encourage audience engagement by creating high quality content and experiences that capture and keep the attention of their audience. Image Source: 99 Firms If you’re new to B2B marketing , focusing on value and trust may not seem like that big of a deal. Website analytics. Social media analytics.

B2B Thought Leadership 294

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 294

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. Subscribing to your newsletter. You can find out the best time for your company’s blog by looking at your Google Analytics. For B2B businesses, your customers are probably on LinkedIn. Downloading an ebook or white paper. Reading another blog article.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Marketing Insider Group

AUGUST 29, 2023

Unlike other social media platforms, LinkedIn’s focus is on professional networking, making it a hub for: Industry insights Career advice B2B content With features like LinkedIn Articles, Newsletters, and native video, the platform is encouraging more users to become content creators. Why is it trending? Showcase company culture.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Marketing Insider Group

JUNE 30, 2020

By reviewing your analytics to better understand consumer behavior in your industry, you can see when to change the frequency of your posts. They sign up for your newsletter and come back for more. You’re using your analytics to better serve your audience. For all B2B blogs, use LinkedIn. So, they stick around.

Traffic 316

Traffic Terms and Conditions Custom Publishing B2B Thought Leadership 316

Marketing Insider Group

SEPTEMBER 5, 2023

In the B2B world, sales cycles are long and decisions are collaborative. The Role of Research in Content Marketing Research is the backbone of effective content marketing, especially when it comes to B2B. Staying Ahead of The Curve In the fast-paced B2B environment, staying updated is crucial. Track how your content performs.

Research 253

Research Content Marketing Work Management B2B Thought Leadership 253

Marketing Insider Group

OCTOBER 7, 2020

Email marketing analytics are invaluable, and you can merge them with other tools. Avoid the word “newsletter.” Email is B2B marketers’ favorite channel for personalization. And once you merge that data with CRM and Google Analytics? You don’t have to fight against social media algorithms. Campaign Monitor. Salesforce.

Startups 333

Startups Email Marketing Marketing Analytics Tools CAN-SPAM 333

Marketing Insider Group

APRIL 7, 2020

Our research shows that both B2C and B2B companies show a marked increase in web traffic when they post at least 11 times every month. Online marketing expert Neil Patel recommends that you post once per week at a minimum. If you can possibly make the time, though, we recommend that you post about 11 times a month.

Budget Programs 351

Budget Programs CMS Development Content Marketing Industry CMS 351

Marketing Insider Group

FEBRUARY 8, 2021

In fact, Neil Patel has steered his SEO software service into a business powerhouse simply by providing customers and prospects actionable information on his blog and newsletter. Segmenting your audiences is critical, especially when it comes to email newsletters. Content marketing can do just that. Segment your email audiences.

Paid Search Agency 335

Paid Search Agency Top of Funnel Content Marketing Companies 335

Marketing Insider Group

SEPTEMBER 13, 2021

According to the CMI (Content Marketing Institute) B2B Content Marketing report, 94% made some changes. The way B2B buyers make purchasing decisions is much different now. The typical B2B buyer consumes 13 pieces of content before making a decision. Newsletters? Image: CMI. Within that 13, 8 will be from the company.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Marketing Insider Group

MAY 25, 2021

Using data analytics tools, marketers can gather information about their users and measure the success of their marketing efforts. Newsletters. 77% of B2B marketing and sales professionals think personalized marketing experiences lead to better customer relationships. Loyalty programs. Knowledge bases.

Buyer Intent 357

Buyer Intent Top of Funnel Intent Marketing AI 357

Marketing Insider Group

FEBRUARY 3, 2022

It certainly doesn’t apply to B2B Marketing Strategy. Google Analytics is what we use to track our traffic, engagement, and conversions. First of all, most people only think marketing is concerned with 1 P: Promotion. Advertising. Persuasion. Today we have a few more Ps of Marketing. Calendly is our appointment setting application.

Paid Content 299

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 299

Marketing Insider Group

DECEMBER 8, 2020

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Marketing Insider Group

JULY 1, 2020

But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. So do the 91% of B2B marketers who are using content marketing today. What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

JULY 28, 2015

After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Often, that content is a white paper, e-book, webinar, or a newsletter. This article originally appeared on The Artillery B2B Marketing Blog. Here’s How To Get Started appeared first on B2B Marketing Insider.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Marketing Qualified Leads 100