KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Ranking 120

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. Get the daily newsletter digital marketers rely on. Marketing automation makes it straightforward to measure sales qualified leads and marketing qualified leads. It’s intangible.

Marketing Attribution 110

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 110

Content Standard

APRIL 9, 2015

A combination of webinars and training tools, this initiative marks the largest push in the company’s history to break into some of the most popular markets across the globe. It’s a move that brings two blaring questions into focus: Will they be successful and, more importantly, is this the future of direct marketing?

Direct Marketing 40

Direct Marketing Video Marketing Paid Search Agency Multi-Channel 40

Tony Zambito

OCTOBER 18, 2015

What is empowering profiling is the growing presence of data, automation, and analytics. However, there is the inherent danger of automating the bad and putting profiling on steroids. The advent of big data and analytics is driven by the need to gain insights into buyers and to drive the concept of personalization.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. E- Email Marketing. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Mailmunch

JULY 6, 2021

Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. 5 Balance between Short-term and Long-term Campaigns. 3 Measure Key Metrics for Assessing Performance.

Enterprise Management 82

Enterprise Management Email Marketing Work Management Optimization 82

Vision Edge Marketing

JUNE 20, 2019

You can have dashboards that provide data around creating status reports for projects, such as updates to the website, an upcoming event, the status of new collateral or a direct marketing campaign or the reports regarding number of website visitors, open/clicks, followers and friends, number of Marketing generated/influenced qualified leads, etc.

Work Management 134

Work Management Planning Multi-Touch Attribution Marketing Management 134

Content Standard

JULY 9, 2019

That’s pretty compelling—and may be why marketers aren’t rolling back on email. According to a report by the Direct Marketing Association , 91 percent of marketers rate email as a key strategic channel, even more so than social media at 83 percent. Reviewing your analytics. Determining your KPIs.

Email Marketing 110

Email Marketing Practices Personalization Planning 110

Martech

MAY 20, 2024

There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Analytical Focus. Marketing automation can cause no end of headaches. Campaign Focus.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Work Management Marketing Management 68

Ambal's Amusings

OCTOBER 15, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee. Measure Momentum. Brian Carroll.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Biznology

DECEMBER 22, 2015

I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. 3) Marketing Automation Software (MAS) for the Rest of Us. 1) Adaptive Websites.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Binary Demand

JUNE 22, 2023

ps2id id=’function_b2b_lead’ target=”/]Why is Quality Data Important to Successfully Drive B2B Lead Generation Data quality is a broad term encompassing many interconnected data processes, which directly and indirectly assist in B2B lead generation. Data Integrity: It focuses on data accuracy, consistency, and completeness.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Velocity Partners

JUNE 7, 2024

Our thinking was based around a definition of an audience as ‘a group (or community) of potential, highly relevant prospects who subscribe to receive your content and regularly return to get it,’ Back then, we were making content in short bursts to hit largely short-term goals — essentially, to feed the ravenous maw of the lead gen stack. (I

Communities 105

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 105

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., direct marketing, sales calls and web visits). Remember, however, that it’s not a tool that drives an understanding of data. (The Get MarTech!

Marketing AI 119

Marketing AI Marketing Attribution Work Management Marketing Management 119

Biznology

JANUARY 26, 2011

Will you have the skill set to have studied the automation, reporting, and routines needed to handle that complexity? I do believe we'll see some short-term spikes in prices on combined Yahoo-Microsoft because many advertisers will be poorly optimized when they join the auction. What if Facebook takes off? How to prioritize?

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Madison Logic

JUNE 6, 2023

As the economy continues to ebb and flow, marketers need to maintain a more persistent market presence to grow pipeline and revenue. While demand capture is critical for sales, creating demand is necessary for long-term growth and success. Now, more than ever, marketers need to balance capturing demand with creating it.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

CoSchedule

FEBRUARY 28, 2023

In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? On average, 11.4 The solution?

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

MLT Creative

SEPTEMBER 22, 2011

You need to perform real-time A/B tests on landing pages, you need a smarter website that can recognize your repeat visitors, and you need more robust analytics to pull it all together. Although he didn't mention them by name during IMS, it was no secret Halligan was referring to marketing automation company Performable.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Binary Demand

JUNE 19, 2023

ps2id id=’function_b2b_lead’ target=”/]Why is Quality Data Important to Successfully Drive B2B Lead Generation Data quality is a broad term encompassing many interconnected data processes, which directly and indirectly assist in B2B lead generation. Data Integrity: It focuses on data accuracy, consistency, and completeness.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

B2B Marketing Insights - WE

SEPTEMBER 30, 2020

How can you create flexible and adaptive marketing strategies that engage customers in authentic and meaningful ways while producing great returns and reducing costs at the same time? Growth Marketing as a Service (GMaS). What is Growth Marketing as a Service (GMaaS)? How does it work? Once the plan has been decided, we deliver.

Marketing Budget 40

Marketing Budget Work Management Marketing Management Growth Marketing 40

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Results : Lattice Engines measures results in terms of awareness/engagement and demand generation. “But what’s really exciting is that they aren’t stopping there.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Ranking 50

Vidyard

OCTOBER 20, 2015

Results : Lattice Engines measures results in terms of awareness/engagement and demand generation. Direct marketing campaigns have generated another 12,000 views, helping improve Ceridian’s brand recognition and reputation for innovation. Its holiday video averaged 80 percent viewership.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Ranking 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Its holiday video averaged 80 percent viewership.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Ranking 50

PureB2B

JANUARY 22, 2022

Businesses that use account-based marketing invest more in accounts with higher potential for converting rather than a bit of money on a broad range of leads that are unlikely to convert into sales. Account-based marketing may be a powerful tool for achieving company objectives but wasn’t always a choice before now. Final Note.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

Businesses that use account-based marketing invest more in accounts with higher potential for converting rather than a bit of money on a broad range of leads that are unlikely to convert into sales. Account-based marketing may be a powerful tool for achieving company objectives but wasn’t always a choice before now. Final note.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

Porch Group Media

NOVEMBER 10, 2020

To be perfectly clear, I coined the term CDP but did not invent the concept. I spent most of my career as a marketing technology consultant and industry analyst, helping marketers to find the right vendors, which could be software or service providers. Before that, I spent time working in the direct marketing industry.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black.

Ning 40

Ning Paid Content Facebook Sales Management 40

BDB

SEPTEMBER 27, 2023

Leads are often considered one of the most tangible results a marketing team can produce in a short amount of time. And while generic leads can be an easy, short-term win, commercially valuable leads require a thought through approach to campaign planning. The most important consideration for landing pages is conversion rate.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convert

JULY 12, 2022

Right to object to automated profiling and decision making. Consent obtained prior to direct marketing. We start by setting up Google Alerts for the appropriate terms. Our system will alert us every time new legislation is passed, a new bill is introduced, or a case is decided which contains any of our search terms.

Privacy 52

Privacy Privacy Policies Cost per Acquisition CPA 52