Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. What is B2B Buyer Intent Data? Source: Gartner.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

SEPTEMBER 7, 2021

The Evolution to Small Data When tracing the progress of information since big data arrived, sales teams will immediately recognize certain milestones. For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

FunnelEnvy

SEPTEMBER 18, 2023

A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Click To Tweet Behavioral Analysis and Intent Data for Buyer Personas Effective buyer personas use quantitative and qualitative data to segment data about existing customers, website visitors, and leads.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Madison Logic

JULY 6, 2023

According to Gartner , SMBs are defined as organizations with 100 to 999 employees. If an account is not advancing through the pipeline, marketers should review their targeting strategy based on data analysis.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. This process has become even more straightforward with the appearance of intent data. Let’s start with the reasons for introducing ABM first. Benefits of ABM for SaaS companies Still not convinced?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Circle Studio

NOVEMBER 24, 2020

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. AI products have become increasingly adept at analyzing unstructured data like images, video, and audio. Buyer Intent Data. It will even coach you on phrases to use or avoid.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

APRIL 16, 2022

In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020. According to Gartner , it takes 18 dials to connect with a buyer, and only 24% of sales emails are opened. Sound familiar? It’s not just you. You’re not changing what you’re doing.

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

Televerde

DECEMBER 7, 2020

Not surprisingly, Gartner predicts 80% of B2Bs will abandon data-driven personalization strategies by 2025, citing poor ROI and bad data. Every organization has more data on leads than they know what to do with. AI removes the most tedious parts of data analysis. Were you targeting them at the wrong stage?

Lead Scoring 59

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 59

Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Zoominfo

NOVEMBER 3, 2021

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. Intent data isn’t a red carpet to a signed contract. Here’s Why

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Intent Data Intent Zoominfo Marketing Management 130

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

SalesIntel

MAY 17, 2023

Additionally, users have reported that the platform’s data credits model can be limiting and expensive, with add-ons and overages costing thousands of dollars per year. Here’s a review from a ZoomInfo user posted on Gartner: Here’s another review where a user faced a limited data credit challenge.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You can identify those using technographic + Buyer Intent data. .

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You can identify those using technographic + Buyer Intent data. .

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Valasys

SEPTEMBER 27, 2019

The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Brightedge

JULY 22, 2022

Customers have demanded data privacy and the marketing is responding. Soon, however, data privacy will no longer be just good business. Search behavior is customer intent.?The The future of marketing will require turning all that intent data into a vehicle to deliver personalized experiences.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Vision Edge Marketing

AUGUST 22, 2023

Better opportunity quality : BI data provides a more nuanced understanding of the intent of a prospective customer, allowing for more accurate opportunity qualification and prioritization. Creating models for both the MQL and buyer intent approaches involves a combination of technology, data analysis, and domain expertise.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”. B2B buying has always been a tricky proposition.

Cost 40

Cost ROMI Optimization B2B Marketing 40

QuanticMind

JANUARY 21, 2020

Important data points vary based on industry. Intent data . This also falls under behavioral signals, but they’re specific actions that suggest an intent to make a purchase. Drawing correlations between the kind of content target leads are consuming across the web reveals what their underlying intent is. .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Valasys

AUGUST 16, 2019

Furthermore, sales growth is facilitated as the intent-data of the prospects is brought into equation for dividing the prospects into several clusters & ultimately targeting them in such a way that their pain points are precisely addressed at each stage of their respective buying cycles.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Zoominfo

AUGUST 16, 2023

As the velocity, volume, and variety of data increases, many businesses struggle with unreliable data that doesn’t offer valuable insights, leading to significant losses. In fact, a Gartner survey found that companies attribute an average of $15 million in losses each year to bad data.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

DealSignal

MARCH 7, 2023

By using data enrichment to bring that information to light, you can focus more closely on the right prospects and provide them with the right content to move them down the funnel. To understand what’s available, look at intent data in two ways: first-party intent data and third-party intent data.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

6sense

NOVEMBER 4, 2021

According to a recent Gartner study , more than two-thirds of B2B buyers feel a bit overwhelmed by the amount of high-quality research material available to them — especially on the internet. Interestingly, Gartner also found that 77% of B2B buyers rate their purchase experiences as extremely complex or difficult.

Gartner 62

Gartner Account Based Marketing Content B2B Sales 62

PureB2B

MAY 3, 2021

A little something called decisional intent. What is Decisional Intent in Marketing? Decisional intent in marketing is the process of uncovering buyer’s decision-making patterns through behavioral analysis across multiple content channels. Challenges With Intent Data. The B2B Decision Making Process.

Lead Generation 62

Lead Generation Intent Work Management Marketing Management 62

PureB2B

MAY 3, 2021

A little something called decisional intent. What is Decisional Intent in Marketing? Decisional intent in marketing is the process of uncovering buyer’s decision-making patterns through behavioral analysis across multiple content channels. Challenges With Intent Data. The B2B Decision Making Process.

Lead Generation 62

Lead Generation Intent Work Management Marketing Management 62

DealSignal

NOVEMBER 3, 2020

By using data enrichment to bring that information to light, you can focus more closely on the right prospects and provide them with the right content to move them down the funnel. B2B intent data is no silver bullet, but still a helpful tool. Choosing an intent data vendor. This differs depending on the vendor.

Top of Funnel 52

Top of Funnel Marketing Automation Services B2B Sales Paid Search Agency 52

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. This data can come from your own first-party data in your CRM. It can also be acquired through tools such as Intentive or Audience Explorer that show you what buyers are looking for when researching online. Naturally, marketing has a key role to play, too.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Zoominfo

JULY 14, 2023

Leaning into intent data is a great way to surface trends, news, and topics that are top of mind for prospects at high-priority accounts so your teams can lean into those signals and provide more personalized experiences. Research by Gartner found that 60% of respondents prefer an integrated approach to selecting technology.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Martech

JULY 25, 2022

In fact, according to Gartner, B2B pros spend only 17% of their buying journey with vendor sales pros. The value and promise of these platforms are increased sales productivity via streamlined process, tracking and analysis to deliver more impact at a time when sales has less and less access to buyers. Primary user = sales.

Marketing Automation Services 107

Marketing Automation Services Enterprise Management Work Management Marketing Management 107

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. 1) Leveraging 3rd-Party Intent Data with 1st-Party Engagement Data to Read the Minds of Your Customers. Operationalizing intent data.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

SalesIntel

NOVEMBER 12, 2021

Duplicates creep in, and the accuracy of the data goes down. A study by Gartner in 2017 reported that every year, a typical firm wastes almost $15 million due to the bad data received by sales teams. But this incomplete B2B contact data usually has no utility. . There is No Need for the Systematization of Recording Data.

Contacts 98

Contacts Enterprise Management B2B B2B Sales 98