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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! A famous 1999 book prophesized the human-to-human sharing economy that we now know as the social web.

Trending Sources

Ascent of the social media climbers: Klout goes mainstream

grow - Practical Marketing Solutions

Because this excellent piece from Boston Globe reporter Beth Teitell represents one of the first times the concept of social scoring systems like Klout have jumped into the mainstream media. Here is Beth’s fine article: Ascent of the social-media climbers.

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. But great customer service enabled by social is a no brainier. Share this on Linkedin.

Marketing Innovation Content Chat: It’s All About The Customer

B2B Marketing Insider

Moderated by Jenise Fryatt (@ JeniseFryatt ), the Social Media Strategist for Smarter Shift. We know the digital story: social, mobile, local – all conspiring! A3: the future #Social Business gets out of the way and let’s employees, partners and customers connect.

The State of the Blogosphere 2010

delicious b2bmarketing

30% of corporate bloggers admit to blogging as a way to get published or featured in traditional media. Blogs form the basis for the formation of interest graphs , which, for all intents and purposes, represent the next stage of social networking.

Mastering modern marketing technology leadership over 2 intense days


The last double-header in this track will start with The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World by Joe Stanhope , vice president and principal analyst at Forrester Research. May 10: ADTECH & SOCIAL TRACK.


Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. One great spot to invest in is Social Support. Share this on Linkedin.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. A Robert Half Technology study announces 54% of companies blog social media sites. Social Networking Sites Account for More than 20 Percent of All U.S.