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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. For those of you who are joining us on LinkedIn live, we have adjusted our format. You can even ask Alexa!

Forrester 107
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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

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MarTech’s digital transformation experts to follow

Martech

LinkedIn: Tim Crawford (5.9K LinkedIn: Shelly DeMotte Kramer (14.7K Shiva Corporation and Forrester Research. LinkedIn: Maribel Lopez (2.3K He’s the author of seven Amazon bestselling books about digital transformation, customer engagement and leadership. LinkedIn: Daniel Newman (27.7K In your inbox.

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Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content.

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How Personalization Is Changing Content Marketing

Contently

Digital services like Amazon and Netflix are famous for placing personalization at the center of their products—programmatically generated “Recommendations for You” are everywhere. Targeted content boosting on social platforms like Facebook and LinkedIn can ensure your personalized content reaches the correct audience.

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Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

SmartBrief - Marketing

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Who doesn’t scroll down to see “customer images” before buying a new outfit on Amazon?) You can follow Zarnaz on Twitter or Linkedin.