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Why Modern Businesses are Turning to Television Streaming Platforms

Valasys

Gone are the days when families would gather around the television at a specific time to catch their favorite shows. With the rise in television streaming platforms, you can now also engage with your audience on a more personal and direct level. A remarkable 99% of households in the U.S.

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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. Within OTT, there are different models. What does CTV mean?

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Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Differentiating voices : One of the main reasons people enjoy voice assistants is because of the personalization level. or receive a more tailored news report.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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Speaking Live at B2B Ignite 2018 – video

TaylorMadeIn KEW

I opened my session with the first 2 minutes of a You Tube video clip from Ellen Degeneres’ television show, explaining fake news in her own inimitable way using an apple, a banana and a pineapple. If you haven’t seen it, go to You Tube: Ellen explains fake news using fruit.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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True or False? B2B Marketing in Throes of Disruption

TaylorMadeIn KEW

The inventions of radio, television, and the telephone in the early 1900s enabled us to reach even farther beyond our immediate environs. But technology is not the challenge; there will always be new technology – think about the transition from word-of-mouth marketing to newsprint, radio, telephone, television and the internet.