Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Adobe Experience Cloud Blog

AUGUST 5, 2015

Companies that get online customers on their side see soaring profits, while the others get crushed under a seething mass of keyboard-smashing, multi-exclamation-point-wielding rage. “Customer service shouldn’t just be a department; it should be the entire company” – Tony Hsieh (CEO, Zappos).

Customer Satisfaction 48

Customer Satisfaction Thought Leadership Word of Mouth Work Management 48

Adobe Experience Cloud Blog

MAY 22, 2015

A study done at Manchester Business School on word-of-mouth marketing (aka referral marketing) establishes its history and cites unique examples going back to the times of Aristotle. They can then redeem their points by choosing either a t-shirt (6,000 points) or an Amazon gift card (12,000 points).

Enterprise Management 48

Enterprise Management Marketing Management Planning Business 48

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It is often unrelated to official brand or company communications.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. It’s a great solution if your company wants to attract new buyers, but is short on time. Use a thank you card service like Thankbot.

eCommerce 204

eCommerce Tactics Budget Programs Work Management 204

Hubspot

MARCH 23, 2015

But since the term''s become so popular, the number of growth hacking blogs has exploded over the last few years. Unfortunately, I''ve found many of these blogs to be repetitive, monotonous, and frankly quite boring. I recommend bookmarking this page so you can refer to it later, or adding these blogs to your RSS feeds.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

SEPTEMBER 19, 2016

And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user. Education SaaS company 2U uses expert social proof to lend gravitas to its homepage.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

DECEMBER 19, 2016

Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. Snapchat's parent company) unveiled Spectacles -- sunglasses with a built-in video camera to easily record Snaps and transfer them seamlessly to the mobile app -- in September 2016.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Single Grain

AUGUST 29, 2019

And if there is one industry leader that can teach you many strategies about effective marketing and business expansion, it is undoubtedly Amazon. As the world’s largest e-commerce marketplace and largest Internet company in terms of revenue, Amazon’s business success is a lesson for all companies, not just e-commerce or online companies.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Referral Rock

NOVEMBER 21, 2019

Viral marketing is any marketing tactic that encourages rapid natural online sharing and accelerated word of mouth. The exposure pays for itself: What makes a campaign viral is the use of word of mouth. Sure, there’s been companies in the past that have done so, like Old Spice or Axe.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). How to Convert Readers into Clients on Your Blog , May 26, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? June 7, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

AUGUST 21, 2023

You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. While Apple and Steve Jobs recovered, smaller companies could have a lot more to lose when bringing a product to market with a poor plan. This service does _, which saves companies time and money. Now, let’s get started.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

MARCH 9, 2022

With thousands of companies ready to take your money, you need to know how to find the right one for your needs. Owned Media: This is media that a company owns and manages itself. Examples of owned media include company websites, blog posts, and organic posts (i.e. Fortunately, that’s what this article is all about.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 52

Sprout Social

NOVEMBER 28, 2016

This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. To handle the influx of incoming messages, some businesses like Amazon created separate social customer support channels. — Amazon Help (@AmazonHelp) September 25, 2016. What's up with that?!?! ^RL

eCommerce 91

eCommerce Social Media Media Paid Search Agency 91

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Biznology

FEBRUARY 14, 2012

What’s even better is that forum application developers such as vBulletin have hungrily adopted all the best parts of all the blogging platforms, publishing frameworks, social networking services, microblogging platforms, photo sharing sites, and social graphic services.

Social Media 80

Social Media Paid Content Social Marketing Paid Search Agency 80

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. 39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Long-form blog posts generate 9X more leads than short-form blog posts.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. That’s becoming less true by the second. That’s huge. Facebook is the official passport of the Web.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. That’s becoming less true by the second. That’s huge. Facebook is the official passport of the Web.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. Research & Development. Whatever You Can Imagine.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Blog A regularly updated website or web page. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Convince & Convert

MAY 3, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The thing that’s hot on my mind right now is what I blogged about today on Social Media Explorer , which is the problems with social profiling.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Blog A regularly updated website or web page. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

JUNE 19, 2014

Companies that sell to other businesses. Companies that sell directly to consumers. Examples: Amazon, Apple, Nike. A set of software programs that let companies keep track of everything they do with their existing and potential customers. DM: Direct Mail, or Direct Message (Twitter). B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Referral Rock

NOVEMBER 1, 2019

Brands such as Visa and Amazon. Companies use Giftbit to get new users, drive more sales and gain growth insights. Companies use Giftbit to get new users, drive more sales and gain growth insights. Companies combine Lightrail’s points accumulation system with Giftbit’s automated reward fulfillment.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Single Grain

MAY 19, 2023

Here are several ways you can leverage social media for inbound marketing: Build Brand Awareness: Consistently share valuable content, including blog posts, videos, infographics and curated industry news, to establish your brand as a thought leader and engage with your target audience. Netflix and Amazon are two perfect examples of this.

Inbound Marketing 52

Inbound Marketing Paid Content Marketing AI Lead Ranking 52

Single Grain

NOVEMBER 8, 2019

In our experience, lots of companies don’t know how content marketing comes together, and they ask questions like: How many blog posts should I write? What these companies fail to understand is that when done correctly, content creation isn’t solely about budget, beating the competition or a simple case of frequency.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell directly to consumers.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

Lists are one of the most effective types of content, especially when applied to blog posts. Some of the most popular content on the Convince & Convert blog is in the form of lists posts. Nearly every post on the CoSchedule content marketing blog includes how-to content. Company News. Your company is ever-changing.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Lists are one of the most effective types of content, especially when applied to blog posts. Some of the most popular content on the Convince & Convert blog is in the form of lists posts. Nearly every post on the CoSchedule content marketing blog includes how-to content. Company News. Your company is ever-changing.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Single Grain

FEBRUARY 10, 2020

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. Get A Free Consultation. Above the Fold. Algorithm (Updates).

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Content Marketing Institute

FEBRUARY 22, 2018

Think of your content team as a media company within your company. A news company owned by Atlantic Media, Quartz launched in September 2012 with the website qz.com. Also contributing to Quartz’s audience-building success: The company continually grows its content team – 150 journalists on five continents. Click To Tweet.

Click Rate 104

Click Rate Mobile Marketing Aggregators Newsletter 104

Single Grain

DECEMBER 6, 2019

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 80% say they are more likely to do business with a company if it offers personalized experiences.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145