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Europe moves to end dominance of Big Tech

Martech

The restrictions introduced by the legislation will apply to companies above a certain level of market capitalization and will include AliBaba, Alphabet, Amazon, Apple, Microsoft and Meta as well as a number of slightly smaller platforms. There are also likely to be constraints on bundling services and self-preferencing. Why we care.

Bundling 117
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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

Dig deeper: Only 11% of US businesses fully comply with CCPA privacy law GDPR lobs hefty fines Back in Europe, GDPR enforcement issues aside, some complaints have resulted in large fines, levied against companies like Meta, Amazon, and Google.

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How to price your ebook to maximize sales and profits

ConvertKit

Amazon’s Kindle Direct Publishing. Amazon lets you self-publish ebooks through their Kindle Direct Publishing platform. Image via Amazon. If you package your ebook as a Kindle book and sell it on Amazon, here’s the cut you’ll get from Amazon: You’ll get 70% if your ebook is priced between $2.99 Image via Amazon.

Pricing 127
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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

ClickZ

Facebook, Google and Amazon claim brand data entered into their databases is anonymized before it’s used, but this simply isn’t possible in supervised machine learning. By hooking brands and selling their data, these companies rid them of their most valuable data, control, transparency and ownership.

Privacy 105
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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

These platforms include streaming services like Hulu, Netflix, and Amazon Prime Video, as well as devices such as smart TVs, gaming consoles, and streaming media players like Roku or Apple TV. This can be done by prioritizing transparent data collection practices.

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What is Upselling and How Marketing Automation Can Help You Use It

BenchmarkONE

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. Some businesses use bundling as a cross-selling strategy. Be Transparent. You’ve been upsold. .

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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. Microsoft or Amazon Web Services). Do your up-front research and do it well to make this part of pricing transparent to the buyer.

Pricing 41