Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. So, how can a data-driven marketing plan function in the absence of user-specific data? That’s where AI-derived Intent Data comes in. What is Intent Data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

PureB2B

MARCH 31, 2022

About six years ago, intent-based marketing data broke into the SaaS and B2B spaces and ultimately changed how marketers look at prospects. How Intent Data is Changing. Thankfully, there are tech companies looking to change the way intent data is perceived and delivered to their customers.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

PureB2B

APRIL 6, 2022

Sales leaders shouldn’t have to worry about the looming fear of “bad data.”. Buyer intent data has become an effective and powerful analytical tool for B2B marketers. What is sometimes overlooked, however, is just how impactful intent data is to salespeople.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

Zoominfo

MARCH 4, 2024

Intent Data and Intent-Based Targeting B2B DSPs help you understand the buying intent of your target accounts with accurate data. This data informs your targeting strategy and budget allocation, maximizing return on ad spend.

Advertising Agencies 130

Advertising Agencies Allocation Advertisements Advertising 130

Only B2B

JUNE 14, 2023

In the fast-paced world of B2B marketing, understanding the intent of potential buyers is a game-changer. B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Technographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Engagio

OCTOBER 10, 2019

Intent data reveals vital information about your target accounts’ research behaviors. While 25% of companies are deploying intent data to fuel their marketing efforts ( DemandGen Report ), some confusion around its benefits still lingers. Let’s cover some ways you can leverage intent data in ABM.

Intent Data 67

Intent Data Account Based Marketing Ideal Customer Profiles Intent 67

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing?

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Binary Demand

FEBRUARY 15, 2024

Companies can gain valuable insights into B2B marketing trends , customer behavior, and industry dynamics by analyzing accurate and up-to-date data. This enables them to make informed choices about product development, marketing strategies, and resource allocation, leading to more effective and successful business outcomes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

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Buying Cycle Intent Buy Intent Signal 106

LiveRamp

JUNE 27, 2019

Enter B2B intent data to help. B2B intent data indicates when a company is in-market (or likely in the market) to purchase specific products and services. As a B2B marketer, you should understand how intent data is collected, the difference between individual vs. company-level intent data, and how data sets are created.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. What is Intent Discovery?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Oktopost

APRIL 28, 2024

If you can’t wait and need to jump ahead… Why B2B sales executives need to be using social media for sales Top use cases for sales teams to harness social media Direct interaction with buyers Social selling Using social intent data to guide prospects to a purchase Ready to start converting more prospects with social media?

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Madison Logic

JUNE 22, 2023

Data Collaboration: Bridging the Gap Between Marketing and Sales with Three Sources of Data Sales and marketing alignment goes beyond simply using the same tools. Data collaboration is necessary to bridge the gap between the two teams. Let’s look at three key data sources and how they fuel better team collaboration.

Account Based Marketing 52

Account Based Marketing ABM Allocation Top of Funnel 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. Hence, enriching the data ensures a comprehensive and accurate view.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

NetLine

JUNE 22, 2023

When done effectively, this will generate high-quality leads and accounts that are in-market, showing intent, and are already primed to buy at the exact time of the handover. For example, research has revealed that data quality is the top challenge facing marketing professionals when using intent data.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Intent-driven marketing is set to play a pivotal role in shaping the future of B2B demand generation.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Anteriad

MAY 31, 2023

Allocate appropriate ABM funds, time budget, and other necessary resources. Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. Develop a joint strategy for targeting each account based on their stage in the funnel.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Engagio

JULY 6, 2023

Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service. By leveraging intent data, you can reach people who are actively researching solutions like yours and are therefore more likely to convert.

ROI 71

ROI Ads Allocation DemandBase 71

Anteriad

MAY 3, 2023

From intent data to buying groups, we’ll explore the key factors that contributed to their success and offer insights into how you can follow in their footsteps. Here are some takeaways to help set you up for high growth: Intent data Successful marketers were far more likely to use intent data to target their audiences.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

Madison Logic

MARCH 6, 2024

You need a combination of first- and third-party intent data to inform your targeting strategy and ensure you’re maximizing your ABM efforts by focusing on audience members that are truly ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

NetLine

MAY 25, 2022

How This Data Was Captured. By tapping into dramatic scale beyond the limitations of their own content, our customer leveraged NetLine’s Intent Discovery product to secure first-party sourced intent-rich data squarely aimed at accelerating sales outcomes. The Questions. Performance Management. Talent Management Systems.

Work Management 52

Work Management Marketing Management Resources Allocation 52

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. Category Intent: helps to predict level of interest in solution category aligned to a specific business.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Inbox Insight

APRIL 19, 2021

Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? Our research revealed action intent data (61%) closely followed by search intent (60%) are the most popular insights used to inform segmentation criteria.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Inbox Insight

MAY 9, 2024

Focus on selling Outsourcing lead generation solutions enables businesses to allocate more time for their sales team to focus on selling. This knowledge empowers them to allocate their budget wisely and strive for a strong ROI, ensuring that every dollar invested in lead generation contributes to revenue goals.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

SalesIntel

MARCH 22, 2024

Allocate Limited Time for Research To enhance the efficiency of cold calling, it’s essential to avoid getting lost in extensive research on prospects. By leveraging intent data, sales reps …. Spend 5 minutes per account to research” – Nikita Solberg 5.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

SalesIntel

MARCH 22, 2024

Allocate Limited Time for Research To enhance the efficiency of cold calling, it’s essential to avoid getting lost in extensive research on prospects. By leveraging intent data, sales reps …. Spend 5 minutes per account to research” – Nikita Solberg 5.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Full Circle Insights

NOVEMBER 10, 2022

B2B marketing operations are allocating a greater share of their budget to ABM because targeting accounts is more efficient than targeting people, but also because ABM provides an opportunity to align the sales and marketing teams more closely. . How to Enhance Your ABM Strategy by Leveraging Intent Data. Download eBook.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Brightedge

JUNE 10, 2022

Example From Intent Signal, Bright Edge’s On-Site Optimization Engine. Intent Signal is BrightEdge’s feature for identifying ranking opportunities in existing content. This Intent Signal feature monitors so-called “Defend” keywords and alerts users to any drops in rankings. Monitoring keywords in light of increasing volume.

SEO 111

SEO Research Enterprise Management Tools 111

SalesIntel

FEBRUARY 9, 2023

In this piece, we will look in depth at the benefits, applications, and trends of B2B data. As a sales leader, you’ll primarily be interested in Buying Intent data as the newest B2B data source. What is B2B data? B2B data is defined as any relevant information about your prospects or other businesses.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

SmartBug Media

MAY 9, 2024

This may mean allocating more of your budget to sending gifts or providing similar incentives. By facilitating one-on-one conversions with representatives before the event, you can enhance engagement and increase the likelihood of conversion. Go beyond standard tactics and think outside the box to draw attention to your offering.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

Madison Logic

JANUARY 3, 2024

Apply the knowledge gained from intent data and insights gained from your sales and customer care teams to the content and messaging generated from AI to ensure it reaches buyers more effectively. The ML Platform integrates with your CRM platform to help uncover key insights around your customers and buyers.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Adobe Experience Cloud Blog

JUNE 26, 2019

While this information is useful for gaining a high-level view of who your ideal account is for targeting, it needs to be combined with other data types to become useful. . Intent data. Intent data identifies accounts that are actively searching or engaging with content related to your service or products.

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

Valasys

JANUARY 10, 2022

Have you ever thought of leveraging B2B engagement data or first-party intent data to maximize your business bottom lines? Or have you done everything right including AB testing and optimizing your campaigns and allocating funds for search, ads, and partner promotion, and are yet struggling to accomplish your sales targets?

A/B testing 40

A/B testing Allocation Optimization B2B 40

Inbox Insight

MAY 18, 2023

Account-based marketing budget The vast majority (41%) of US marketers’ say 25-50% of their overall marketing budget is allocated to ABM. However, over a third (34%) of US marketing teams allocate between 50% and 100% while just under a fifth (19%) of UK teams do the same. This is strikingly similar in the UK (40%).

Account Based Marketing 88

Account Based Marketing Allocation Ideal Customer Profiles Demand Generation 88