Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Inbox Insight

DECEMBER 21, 2023

A key component of this understanding is intent data. What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey? However, a staggering 99% of large corporations are utilizing intent data in some way.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

Buying Cycle 110

Buying Cycle Intent Buy Intent Signal 110

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing? Active Intent.

Intent 89

Intent Paid Search Agency Allocation Marketing Budget 89

Contently

MAY 13, 2024

One of the most immediate impacts is likely to be on the allocation of marketing budgets. This might include user preferences, purchase intentions, or direct feedback, which can be used to tailor experiences and offers more effectively. Their goal is to hit 100% by the end of 2024.

Top of Funnel 167

Top of Funnel Content Marketing Planning Work Management 167

Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Misunderstanding the value of third-party intent data.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Sword and the Script | B2B

APRIL 23, 2024

Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting. According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data.

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

Binary Demand

FEBRUARY 15, 2024

This enables them to make informed choices about product development, marketing strategies, and resource allocation, leading to more effective and successful business outcomes. The choice of data type depends on the product, intent data provider , service, and sales approach.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Top Rank Marketing

DECEMBER 11, 2023

Targeted traffic: Optimizing your content for search is based on targeting specific keywords and phrases that align with search intent. You can set daily or monthly limits, ensuring that you don’t exceed your allocated budget. Because of this, SEO should receive more attention and budget allocation.

Paid Search Agency 141

Paid Search Agency SEO Allocation Google 141

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. What is sometimes overlooked, however, is just how impactful intent data is to salespeople. The following statistics show how intent data can help sales better understand prospects and offer targeted, timely solutions to meet their needs.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

PureB2B

MARCH 31, 2022

About six years ago, intent-based marketing data broke into the SaaS and B2B spaces and ultimately changed how marketers look at prospects. How Intent Data is Changing. Thankfully, there are tech companies looking to change the way intent data is perceived and delivered to their customers. Challenges with Lead Generation.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. What is Intent Discovery?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Vision Edge Marketing

SEPTEMBER 19, 2023

One of the best ways to align Sales and Marketing is around the customer buying journey and to use a buyer intent model to improve alignment and handoffs. Take Action : Adopt strategies to personalize marketing and sales efforts for high-value accounts, to deepen relationships and drive customer-centric growth.

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

Heinz Marketing

JUNE 15, 2023

implicit intent like organizational changes and key events, and programmatic intent identified by 3rd party intent-based tools. 4. Appropriate Resource Allocation You can’t talk about becoming more efficient without considering resource allocation—namely, time, talent, and money.

Ideal Customer Profiles 102

Ideal Customer Profiles Efficiency Allocation Top of Funnel 102

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. What is Intent Data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Marketing Insider Group

JUNE 22, 2023

The software then sorts the individual into a predetermined group by buyer intent. You lower marketing costs and improve budget allocation. In action, marketing automation might involve a user coming to your site and subscribing to an email list. Your system captures the contact details in your CRM.

Marketing Automation Services 251

Marketing Automation Services Budget Programs Automation Work Management 251

Engagio

OCTOBER 10, 2019

Intent data reveals vital information about your target accounts’ research behaviors. While 25% of companies are deploying intent data to fuel their marketing efforts ( DemandGen Report ), some confusion around its benefits still lingers. Let’s cover some ways you can leverage intent data in ABM. You can sign up here.).

Intent Data 67

Intent Data Account Based Marketing Ideal Customer Profiles Intent 67

Full Circle Insights

JANUARY 5, 2024

The journey typically consists of multiple stages, including: Awareness Consideration Intent Purchase Advocacy Each stage represents a different level of engagement, and customers may interact with various touchpoints, like social media, email, and search ads, at each stage. Useful for understanding the initial source of awareness.

Top of Funnel 52

Top of Funnel Allocation Full Circle Insights Touchpoints 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Martech

NOVEMBER 3, 2023

Here’s how the spend has been allocated this year: Summer surge. The awareness through ads and industry-wide discussions, coupled with widespread use, and intent to invest in AI even more next year, sets the stage for substantial growth. Within the digital landscape, online video reached $11.7

Spending 104

Spending Paid Search Agency Ads Allocation 104

Madison Logic

NOVEMBER 15, 2023

This data includes account reach, account engagement, contact and lead generation, and buying intent for their target account list, which they then push through Pardot into Salesforce, which allows them to score contacts and inform their sales teams of surging intent for their top priority accounts.

Account Based Marketing 52

Account Based Marketing ABM Efficiency Allocation 52

Oktopost

APRIL 28, 2024

If you can’t wait and need to jump ahead… Why B2B sales executives need to be using social media for sales Top use cases for sales teams to harness social media Direct interaction with buyers Social selling Using social intent data to guide prospects to a purchase Ready to start converting more prospects with social media?

Social Media 81

Social Media Top of Funnel B2B Thought Leadership Media 81

Madison Logic

JUNE 22, 2023

Intent Data Intent data plays a critical role in account targeting and segmentation, two crucial aspects of ABM. Understanding the intent of potential buyers can significantly enhance the effectiveness of marketing campaigns. Moreover, account data can inform resource allocation decisions across sales and marketing teams.

Account Based Marketing 52

Account Based Marketing ABM Allocation Top of Funnel 52

Martech

FEBRUARY 28, 2024

The level of intent that comes along with each of these leads differs greatly and converts into revenue at very different rates For the sake of simplicity, we’ll categorize them as follows: Brand interest — Bottom of the funnel (BOFU). It also creates budget allocation that prevents that from happening.

Lead Gen 139

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 139

Inbox Insight

MAY 9, 2024

Focus on selling Outsourcing lead generation solutions enables businesses to allocate more time for their sales team to focus on selling. This knowledge empowers them to allocate their budget wisely and strive for a strong ROI, ensuring that every dollar invested in lead generation contributes to revenue goals.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

SWZD

NOVEMBER 1, 2017

Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets. The post 2015 B2B Spend Intention Survey appeared first on emedia. Ever wonder how your competitors invest their marketing spend?

Customer Surveys 48

Customer Surveys Spending Intent Allocation 48

Only B2B

MARCH 20, 2024

Must Read: How to Generate More Qualified Leads with MQLs HQLs (Highly Qualified Leads): These leads exhibit a stronger buying intent and are closer to making a purchase. Better Resource Allocation: Resource allocation becomes more efficient when marketing and sales efforts target leads with the highest conversion potential.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Zoominfo

JUNE 12, 2023

This approach starts with intent signals that identify who’s in-market, so you can get your team in front of the right prospects at the right time, and follows up with plays targeted to those prospects. About 60% of your leads should be coming from GTM plays each quarter, according to Bushy.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Top Rank Marketing

NOVEMBER 9, 2023

Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? Search engines are evolving around search intent. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature.

Lead Scoring 142

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 142

Sprout Social

JANUARY 29, 2024

Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways. When allocating resources, think beyond the constraints of “best practices” and go where the white space for your brand is.

Social Media 108

Social Media Allocation Media Marketing & Strategy 108

Engagio

JULY 6, 2023

Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service. By leveraging intent data, you can reach people who are actively researching solutions like yours and are therefore more likely to convert.

ROI 71

ROI Ads Allocation DemandBase 71

Martech

APRIL 1, 2024

Building a good audience and segmenting it based on attributes like intent and value is crucial for success. Set Budget and Bidding Strategy: Determine the budget allocation for the retargeting campaign and establish a bidding strategy to optimize ad placements.

Paid Content 87

Paid Content Campaigns Allocation Marketing AI 87

SalesIntel

JULY 25, 2023

By combining explicit data (like firmographics) with implicit data (such as website engagement or intent), you can assign a lead score that reflects its quality and propensity to convert. This shift enables companies to seize opportunities and capitalize on intent signals to drive conversions. But why does this matter?

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

OCTOBER 21, 2021

Marketers that are able to mine phone conversations for keywords spoken, caller intent and conversions can make important connections between phone calls and the digital campaigns that drive them. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

Enterprise Management 103

Enterprise Management Marketing Automation Services Marketing Management Analytics 103

Martech

OCTOBER 30, 2023

Here are some key considerations: Budget allocation. Allocate the budget appropriately for technology, team resources and ongoing optimization. As you shape your strategy, there are essential factors to address: Budgeting and planning are just the tip of the iceberg for making personalization work. Skill assessment.

Personalization 121

Personalization Practices Allocation Enterprise Management 121

Blue Flame Thinking

SEPTEMBER 8, 2023

Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives. They come with intention and your site needs to facilitate their quest to complete their goals. Where Is My Website Traffic Coming From?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96