Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Seismic

NOVEMBER 2, 2023

When it comes to applying artificial intelligence (AI) in the workplace, it’s not a matter of if, but when. The rapid proliferation of AI, most notably of generative AI, has ushered in a new era marked by both opportunity and uncertainty. France, and Germany. Here are the top three findings.

Marketing Analytics Tools 98

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 98

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 104

Marketing AI Work Management Marketing Management Customer Satisfaction 104

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.

Marketing AI 90

Marketing AI Allocation Top of Funnel Planning 90

Valasys

JANUARY 8, 2024

The marketing industry is continually evolving in today’s fast-paced digital environment to stay up with customer tastes and technological breakthroughs. Incorporating Artificial Intelligence into advertising campaigns has been one of the most innovative breakthroughs in recent years.

Marketing AI 40

Marketing AI Allocation Paid Search Agency Funnel Advertising 40

Engagio

OCTOBER 30, 2023

Since the release of ChatGPT on November 30, 2022, the topic of artificial intelligence (AI) in the workplace has been on everyone’s minds. While AI was proven to significantly elevate performance across various tasks, there’s a caveat. The study found that the BCG consultants using AI completed 12.2%

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Martech

JUNE 15, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Movable Ink’ s Movable Ink AI is a unified suite of four AI functions, called models.

CMS Development 70

CMS Development Allocation Classified Ads Lead Ranking 70

ClickZ

JUNE 1, 2020

30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. Cutting through the noise: A framework for assessing the state of martech.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Personalization: Enables tailored marketing messages and experiences.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. With such high expectations, the question of how to use AI effectively doesn’t just apply to the obvious deliverables.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

ClickZ

JANUARY 2, 2021

Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Hello, 2021!

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Valasys

MARCH 28, 2023

AI in lead generation takes the drudgery out of the time-consuming tasks of customer acquisition and management. It encompasses various tools that automate workflows to save time and increase productivity. Software bots, such as AI chatbots, can also provide exceptional customer service automation.

Marketing AI 52

Marketing AI Lead Ranking Lead Generation Lead Scoring 52

Salesforce Marketing Cloud

MARCH 28, 2023

The big trend You can’t scan the headlines lately without seeing buzz around generative artificial intelligence (AI). But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment?

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 98

Marketing AI Ideal Customer Profiles Allocation Analysis 98

Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. Dig deeper: AI in marketing: How to balance automation and the human touch 3.

Marketing AI 86

Marketing AI Advertisements Advertising Trends 86

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. The Role of AI in B2B Growth Strategies AI fills the role of an over-eager, data-driven assistant.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ClickZ

DECEMBER 2, 2019

With that change comes AI allowing for more targeted, relevant programming that promises to improve audience experiences. With technology powered by AI, media planners will be able to free themselves up for other high value activities. AI allows buyers to efficiently forecast ratings without sacrificing accuracy.

Marketing AI 83

Marketing AI Advertising Agencies Advertisements Advertising 83

Hubspot

AUGUST 24, 2023

This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. While skepticism lingers among traditionalists who value personal interactions, the reality is that AI is swiftly reshaping the sales landscape, driving revenue growth and cost savings for businesses worldwide.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57

Oktopost

JANUARY 16, 2024

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. So much so, that it’s now essential to adopt AI to remain competitive. Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

DECEMBER 26, 2023

Lead management stands at the intersection of two crucial innovations: Artificial Intelligence (AI) and Data Enrichment. The convergence of AI’s cognitive capabilities and the depth of enriched data starts a new chapter in lead management, promising unprecedented precision, personalization, and efficiency.

Marketing AI 52

Marketing AI Lead Management Lead Ranking Lead Scoring 52

ClickZ

JUNE 24, 2020

30-second summary: Marketing is likely to be one of the first collateral economic victims of this crisis with an obligation to significantly adjust all spending (media, agencies, platforms, etc…) and a priority focused on commercial efficiency.

Marketing AI 111

Marketing AI Allocation Lead Ranking Paid Search Agency 111

TrustRadius Marketing

NOVEMBER 9, 2022

Artificial intelligence for IT operations (or AIOps) uses machine learning models and big data to collect, process, and analyze data from multiple sources. This allows DevOps and IT teams to make sense of data quicker and automate different aspects of IT operations workflow. Data Trends & Marketing Opportunities.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 114

Allocation Marketing Attribution Enterprise Management Marketing AI 114

Televerde

APRIL 30, 2024

Incorporating AI-supported software and focusing on skills development are key to adapting to future workforce trends. The Role of Technology in Workforce Management The continued advancement of digital technology has revolutionized workforce management processes, making them more automated, efficient, and data-driven.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Allocation 52

Valasys

FEBRUARY 7, 2023

Introduction AI has revolutionized the way we approach marketing and it’s no longer a question of if AI will play a role, but how we can harness its power to deliver truly personalized and impactful campaigns. So, if you are ready to unlock the full potential of AI in digital marketing, let’s get started!

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

SalesIntel

MARCH 25, 2022

Artificial intelligence is becoming more and more popular in the business world. Its ability to help marketers make better decisions has made it a valuable tool for boosting sales. If you’re not already using AI in your marketing and sales efforts, now is the time to start. Lack of budget. Fear of change.

Marketing AI 52

Marketing AI B2B Sales Work Management B2B Marketing 52

SalesIntel

MARCH 25, 2022

Artificial intelligence is becoming more and more popular in the business world. Its ability to help marketers make better decisions has made it a valuable tool for boosting sales. If you’re not already using AI in your marketing and sales efforts, now is the time to start. Lack of budget. Fear of change.

Marketing AI 52

Marketing AI B2B Sales Work Management B2B Marketing 52

InsightSquared

DECEMBER 4, 2019

The data that guides your forecast and helps you determine the next sales action reps should take? . Sales leaders produce a forecast based on committed numbers that are backed by gut feelings. . Everything from missed opportunities to missed forecasts. . Do you trust the data in your CRM? If you don’t, you’re not alone…

CRM 156

CRM Forecasting Allocation Webinar Metrics 156

Valasys

OCTOBER 2, 2023

Introduction In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial for success. Machine learning algorithms are transforming B2B marketing strategies, offering predictive analytics, optimization, and unparalleled personalization. What is Machine Learning?

Marketing AI 52

Marketing AI B2B Marketing Lead Ranking B2B 52

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024. It also requires constant monitoring and optimization to ensure that the budget is aligned with marketing goals and delivers maximum impact.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

InsightSquared

DECEMBER 4, 2019

The data that guides your forecast and helps you determine the next sales action reps should take? . Sales leaders produce a forecast based on committed numbers that are backed by gut feelings. . Everything from missed opportunities to missed forecasts. . Do you trust the data in your CRM? If you don’t, you’re not alone. .

CRM 156

CRM Allocation Webinar Metrics Forecasting 156

Valasys

OCTOBER 14, 2022

Artificial intelligence and the discipline of data science both include machine learning. It is defined as: Computers may learn from their prior experiences on their own thanks to machine learning, which uses statistical techniques to enhance performance and forecast results without explicit programming. Data Science .

Marketing AI 52

Marketing AI Lead Ranking Enterprise Management Planning 52

Televerde

MAY 21, 2024

By optimizing the allocation and utilization of human resources, companies can sharpen their competitive edge, enhance productivity, and ultimately boost profitability. Technology tools like analytics platforms, employee skills maps, and automation tools can enhance your workforce optimization efforts.

Optimization 52

Optimization Customer Satisfaction Allocation Work Management 52

Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI-driven speech analytics.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Analytics 97