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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices.

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads ?

Trending Sources

Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Bluetext

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. Take advantage of the tools that Facebook, LinkedIn and Twitter offer for their ad campaigns. Want to increase mobile traffic to your site? Medium Title: Medium Content: The post Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign appeared first on Bluetext.

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Interesting content marketing trends to watch for in 2017

Biznology

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.

8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

That''s been great news for brands, since it''s given them a new audience to reach with their content, via their Company Pages on LinkedIn. LinkedIn is a huge traffic driver for us," explains Journey Co-Managing Editor Jay Moye. million people now subscribe to the company''s updates.

When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter.

Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 62% of companies outsource their content marketing.

Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? Keep in mind that most customers will do the majority of their research before contacting your company’s sales team. Technology Marketing Agency

Essential 5 Step BuzzSumo Process For Social Media Agencies

BuzzSumo

We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. He is also the founder of his own social media agency, PDCA Social. Companies can’t do that.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What is the source of the largest share of social traffic to websites? (It’s Earnest Agency ).

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How to REALLY Increase B2B Blog Traffic

delicious b2bmarketing

You also need traffic. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic Our blog had been averaging about 150 visitors per week since June.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. Then, as my company scaled and I couldn’t do it all on my own, I had teammates do it — but they hated it.

15 Must-Follow Social Media Experts on Twitter

Hootsuite

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Jay Baer’s Twitter header image declares “Content is fire. 10 Twitter Marketing Mistakes You Need to Stop Making https://t.co/rSIcJF9kOU

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The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

Hubspot

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time.

What It's Like Growing an Inbound Company Culture

Hubspot

And that shift in mentality is a cultural shift within your company. Then, you can get people excited about the measurable stuff, like when your website traffic increases by 7%. With those metrics, they can see their own impact on the company''s bottom line.

Should Your B2B Company Be On Instagram?

KoMarketing Associates

For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share. This example from a designer at a marketing company works well in this context: So happy we were able to accommodate and print these banners for Lee University for their 100 year celebration!!! This is the approach we are using at my company: Millennials are taking over. Company Culture.

10 Ways to Generate More Leads from Your Business Blog

The Point

It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search.

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

To show you just how effective inbound can be, we''ve identified some companies that are crushing it against larger competitors. So grab your pom-poms and get ready to cheer on some underdog companies dominating giant competitors with inbound marketing. Rocky Balboa.

8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII

Hubspot

That's why I thought it'd be fun to hear about the companies out there that have nothing to do with the Super Bowl, but are still, somehow, getting a lot of attention as the big game approaches on Sunday. So let's take a look at eight companies that have newsjacked Super Bowl XLVII.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

Take Your Web Traffic Into Your Own Hands

Marketri

According to inbound marketing agency Kuno Creative , a page should contain no fewer than 250 and no more than 1,000 for optimal search engine results. From personal experience, our blog posts currently contribute to over 35% of our overall Web traffic.

LinkedIn Company Page Checklist for B2B Marketing

MLT Creative

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page.

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

So even though the tangible benefits of influencer marketing -- follower engagement, driving traffic, and creating more authentic content -- seem clear cut, there's still a lot of progress to be made in making this form of campaign measurable for agencies and marketers.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? The 5 Best Ways to Use Social Media to Drive Traffic to Your Website by WindMill Networking.

Is Social Media Wasted on PR Agencies?

The Point

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. enhance company’s image by delivering insight to key online communities. promote company’s approach to [company’s technology & product category]. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. *

Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies made progress by honing their digital content to be more beautiful, shareable, and easier to digest. Twitter Testing a New Look for Threaded Conversations, From Mashable. As far as we know, Twitter should be slowly rolling out the UI update to users.

What is Social Media Marketing?

Biznology

I have been putting together my company’s capabilities deck and have really had to think about this very carefully. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.”

8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Think Twitter follows and retweets, Facebook shares and likes, etc.

14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

Hubspot

The folks at German agency Jung von Matt/Elbe designed this seagull drone to squirt Nivea Kids Sunscreen onto unsuspecting children on the beach. The brand then worked with Australian agency Marcel Sydney to put the ink in the hands of influential street artists and film the results.

How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. First, let's define what we mean by different company sizes.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1.

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Are you a social media forager?

Biznology

If your company has a sales force or a business development department, you probably should evolve past foraging. When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. by Green Buzz Agency.

3 Reasons Why SEO and Content Marketing Fit Together

Writing on the Web

People used to do anything as long as their sites rank at the top and they get the much needed traffic. If you inquire from any SEO company, they will tell you that nowadays, it is all about content marketing.

Fulfill your resolution to blog in 11 steps

Biznology

Agencies don’t sent out Hermès Kelly Bags or let you borrow S-Class sedans to just anyone. Remember, all you need to do is attract the attention of employers, colleagues, reporters, agency reps, and brands. So “blogging” is on your 2014 New Year’s resolution.

Blog Makeover Nets Sales Leads for Software Company

The Point

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

Also there are excellent third-party solutions for YouTube Analytics, including Tubular Labs , TubeBuddy , VidIQ and others, but today we will just cover the basic YouTube Analytics features from a mostly organic traffic point of view. 3) Traffic Sources, Especially Suggested Video Views.

Choosing the Right Social Media Platform [Infographic]

Puzzle Marketer

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. Below is a helpful infographic from Infographics.sg , a data visualization and design agency. It’s followed by YouTube, Twitter, and Google+.

PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

ViewPoint

But for a strategy to be consistently successful, a company’s sales and marketing teams need to be operating with shared goals — which is easier said than done, says my latest guest and longtime friend, Matt Heinz, president of Heinz Marketing. Original Content Attracts Twitter Followers.

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