Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? Every business needs new customers. There’s a lot of controversy out there on the subject.

B to B 120

B to B netFactor Media SEM 120

The Point

OCTOBER 11, 2012

Additionally, if that domination can’t quickly or easily be achieved through organic means (via Search Engine Optimization), then at minimum the mandate is normally to ensure that the company’s search ad appears at the top of the page.

Positioning 100

Positioning Paid Search Agency Cost Google 100

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. The post Does mobile search work for your business?

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Flow charts were designed on paper with markers and rulers. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Adobe Experience Cloud Blog

JUNE 30, 2016

The need for some kind of concrete answer has sent marketers after a lot of vanity metrics that look good (or not) on paper, but don’t really tell the brand’s true SEO story on their own. Smart goals: If you’re using Google AdWords, you can take advantage of their machine learning programs to create smart goals.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Marketing Charts ). Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

accelerate agency

AUGUST 4, 2021

This makes it more straightforward to devise effective marketing campaigns, ensuring that they’re pitched to the right audience, as well as tracking their overall effectiveness once they’ve been rolled out. B2B marketing, too, has changed a great deal in a relatively short space of time. What is B2B inbound marketing?

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

WebMarketCentral

OCTOBER 9, 2007

To optimize the results of a Google AdWords, Yahoo! Search Marketing or other SEM program, start with best practices in search engine marketing. Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads. Keep the contact form short.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

AUGUST 31, 2009

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Example: "In B2B there are often multiple decision makers — how do you connect all the dots? Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JUNE 30, 2009

a month;" and my favorite: "If you're spending $250,000 to build your product and get it to market, don't tell me you can't spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I've been suddenly depressurized." to less-known sites like Karabit , BeeMP3 and Internet jukebox Songza.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Scoop.it

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. This includes social media ads, search engine marketing, and sponsored content.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

EMagine B2B Blog

NOVEMBER 13, 2017

Repurpose it in the form of downloadable white papers, infographics or eBooks. And be sure to give the copy and imagery an update following SEO best practices to increase your website’s visibility in search engines and to help make your valuable insight easy to find in the search engine results pages.

Paid Search Agency 45

Paid Search Agency Marketing Websites Terms and Conditions Adwords 45

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Launch new campaigns.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

OCTOBER 8, 2008

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. It also shows why I don't try to make a living as a graphic artist.)

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Hubspot

AUGUST 9, 2018

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services … and, in turn, created many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

SnapApp

MARCH 16, 2017

Marketing software spending is projected reach $32B+ by 2018. On average, 49% of companies are currently using marketing automation, and more than half of B2B companies (55%) are adopting the technology. The biggest variable is whether you you sell products/services in a B2C or B2B market. . - Scott Brinker.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

WebMarketCentral

SEPTEMBER 14, 2009

tactics to boost b2b marketing results. 9 Google Bookmarklets for SEOs by Search Engine Journal The indispensable Ann Smarty reviews nine helpful bookmarlets (small tools activated from a button in your browser), such as Search selected text on Google and tools for Google Trends, Google Insights, and Google Blog Search.

Tools 20

Tools Best Practices Web 2.0 Adwords 20