Marketing Insider Group

NOVEMBER 28, 2022

While advertising is a form of marketing, it is not the only thing, or the biggest thing marketers do, or the thing that delivers the best marketing results. Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent.

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Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Marketing Insider Group

DECEMBER 29, 2020

Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Mobile video consumption increases by 100% every year. Recipients open over 60% of emails on mobile devices. Brand Storytelling. Mirroring those values in your businesses.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

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Advertising Agencies Creativity Marketing AI Advertisements 59

Choozle

APRIL 7, 2021

Many restaurants have shifted their digital ad buying to reflect new delivery options, often using ad tech to insert the nearest location into the advertisements. What kind of response and results are you seeing as a result of these new digital advertising strategies? Others are using a completely new creative approach.

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Advertising Agencies Advertisements Advertising Mobile Advertising 59

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit.

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Paid Content Campaigns Examples Advertising Agencies 83

Webbiquity

JANUARY 18, 2024

Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. As for the writing style itself, strive for clarity and conciseness.

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Email Marketing Work Management B2B Marketing Marketing Management 165

Bannerflow

NOVEMBER 22, 2022

Impressions and click-through rates are two of the most common metrics to measure display advertising success. Feed advertisements enable a website to create dynamic displays based on the website content or the products users have previously viewed. . Also, create mobile-friendly ads since they have high viewability rates.

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Display Advertisements Advertising CTR 52

Outbrain

DECEMBER 23, 2019

At the dawn of 2020, there’s a whole lot to love about video advertising. As we head into a new decade, what are the video advertising trends we can expect to see? Take a dive in and explore the top 3 video advertising trends for 2020: Video storytelling. By 2019, 87% of marketers were using video in their toolbox.

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KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He backed up this statement with a series of statistics that illustrate the demise of the “interruption model” of advertising. Finding storytellers. Creating a storytelling engine. Thinking visually.

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Storytelling Brand Identity Branding Budget Programs 120

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. We were an intermediary between large advertisers and small independent publications.

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Storytelling Mobile Advertising Advertising Agencies Startups 51

Outgrow

MAY 28, 2020

Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Sarmady is one of the finest online advertising companies in Egypt.

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Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Outbrain

SEPTEMBER 27, 2019

Diving into Advertising Week New York can feel a little overwhelming — there are countless selections of seminars ranging from dating-innovator Bumble to the volatile 2020 election. And the best way to do so is through Video Storytelling. What is Video Storytelling? And that’s where Video Storytelling comes in.

Storytelling 27

Storytelling Advertising Agencies Advertisements Advertising 27

KoMarketing Associates

MAY 16, 2018

Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI.

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Spending Studies Video Marketing Budget Programs 194

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

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Paid Content Statistics Paid Search Agency Advertising Agencies 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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Paid Search Agency Ads Campaigns Cable 80

ClearVoice

FEBRUARY 7, 2022

Michelin hopes its desire to provide a well-rounded education to teen drivers through video game advertising doesn't come up flat. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product. marketing Click To Tweet.

Trends 131

Trends Campaigns Planning Trade Show 131

Marketing Insider Group

OCTOBER 8, 2014

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Video and mobile platforms are growing in importance. Second, content marketing is emerging as the counter weight to advertising that we hate. Is Native advertising somewhere in the middle? Storytelling is the answer.

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Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. .” Two-thirds of brand marketers think that content is better than most types of advertising.

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Storytelling Content Marketing Paid Search Agency Content 140

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. Can you tell me more about that process?

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Martech

FEBRUARY 3, 2023

Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. As more consumers adopt 5G, the opportunity to create and share mind-blowing immersive experiences via mobile devices increases as well. the developer audience using augmented reality.

Marketing AI 83

Marketing AI Advertising Agencies Planning Broadcasting 83

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action.

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Brand Identity Branding Storytelling Sample 153

Outbrain

OCTOBER 2, 2018

Maybe it has to do with the content or the delivery – meaning advertisers simply need to tell better stories. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. A lot of advertisers that we work with are looking for brand lift. Can you elaborate on this or give an example?

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Digilant

APRIL 25, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 5: The Future of Advanced TV In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Stay tuned for more.

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Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

Contently

APRIL 20, 2016

It’d be a waste for other people in the company to spend all day contemplating the subtle differences between branded content, brand journalism, native advertising, and sponsored content—sales bros have better things to do with their time. Native advertising: An umbrella term for ads that mirror the environment they appear in.

Advertisements 101

Advertisements Advertising Content Mobile Advertising 101

Content Standard

MARCH 8, 2017

We put your logo and a subtle ‘sponsored by’ message in the corner, and I send it out to Forbes , the Atlantic , BuzzFeed—hey, this native advertising thing is the real deal!” After all, the dentist’s drill of interruption advertising can seem like a pain of diminishing returns. Going Native. No fake news!

Advertising Agencies 56

Advertising Agencies Advertisements Advertising Mobile Advertising 56

Martech

FEBRUARY 3, 2023

Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. As more consumers adopt 5G, the opportunity to create and share mind-blowing immersive experiences via mobile devices increases as well. the developer audience using augmented reality.

Marketing AI 76

Marketing AI Advertising Agencies Planning Broadcasting 76

Navigate the Channel

JULY 21, 2023

As a result, traditional advertising has been analyzed more than ever. Michael Learmonth, digital editor for AdAge , recently wrote an interesting article of how Steve Jobs embraced traditional advertising and branding strategies throughout the evolution of Apple. He also saw the advertising as inextricable from the product.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Content Standard

DECEMBER 19, 2018

You wouldn’t think a form of advertising that predates the Civil War would be relevant to today’s consumers. While most traditional forms of advertising are struggling to bring in revenue against more screen-centric alternatives, billboard marketing isn’t just surviving—it’s booming.

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Advertising Agencies Paid Search Agency Mobile Advertising Ad Exchange 107

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. Time spent on mobile devices is on the rise. India has specific laws related to influencer marketing and even dictates hashtags that advertisers must use, including #Ad, #Sponsored, #FreeGift, #Employee #Partnership, and others. Today, we are living on a truly global planet.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We have two new LinkedIn newsletters, The Storytelling Edge and The Content Report , that are growing by about 500 subscribers per week.

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Content B2B Thought Leadership Storytelling Newsletter 185

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information. When it comes to online ads, there are four key players to take into account.

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Lead Ranking Storytelling Paid Search Agency Ads 40