Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. Emarketer projects that retail media ad spend in the U.S. No respondents reported being unaware of them.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. Advertisers will reach audiences via online/connected TV. By 2019, eMarketer predicts that U.S.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. According to eMarketer , programmatic will account for 88.2%

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). Native video advertising accounts for 56 percent of video ad spending. (

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Advertisements Advertising 103

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. What does this mean for advertisers? Advertisers will reach audiences via online/connected TV. For too long advertising via programmatic channels on TV has been limited; with too few avenues to buy and sell inventory via this medium.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. Advertisers will reach audiences via online/connected TV. By 2019, eMarketer predicts that U.S.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space.

Social Media 167

Social Media Trends Emarketing Media 167

ClickZ

AUGUST 8, 2020

The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% Mobile Advertising: The reigning advertising “hotspot”. Emarketer had expected mobile advertising to grow up to $105.34

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

QuanticMind

SEPTEMBER 29, 2023

This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. TikTok Launches First-Party Measurement for Advertisers [:01] TikTok’s new Attribution Analytics is meant to help marketers understand the bottom line impact of TikTok advertising.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). eMarketer). Retail websites or online shops were the most common source of initial product awareness, cited by nearly a third of consumers, and online advertisements were cited by 15 percent. Men reported spending 28% more online than women.

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. 10 Top Digital Marketing Trends For 2020.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. The trend continues to just over 70% by 2019. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. According to eMarketer , programmatic will account for 88.2%

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. According to eMarketer , programmatic will account for 88.2%

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. Internet advertising spend has grown steadily, but as Meeker’s chart demonstrates, that growth has stagnated over the past three years. For one day a year, slideshows are cool. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

KoMarketing Associates

JANUARY 21, 2020

In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends. There are a few key trends to consider for your B2B social media strategy in 2020. Stories can be used both organically and as a component of social media advertising.

Paid Content 157

Paid Content Social Media Tips Media 157

QuanticMind

JULY 31, 2023

This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Note: the platform is without advertising opportunities.for now.) What’s new in the realms of paid search and social media?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Martech Advisor

FEBRUARY 3, 2020

There’s a reason you saw mobile in-game advertising crop up in a lot of year-end industry prediction pieces: It’s huge—and its growth shows no signs of waning soon. According to eMarketer’s first-ever report on the topic , U.S. Learn More: 5 In-App Spending Trends to Watch.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. Certain categories of advertisers are currently more attuned to the weather than others.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

QuanticMind

AUGUST 30, 2023

This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. TikTok's creator community and appeal to Gen Z make it the platform to watch in the social commerce space, according to eMarketer insiders.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. – Digital Advertising. eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. What KPIs are other advertisers in your vertical targeting? According to eMarketer , $47.33 growth spurt.

Advertising Agencies 66

Advertising Agencies Advertisements Advertising Top of Funnel 66

QuanticMind

MAY 31, 2023

Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. The partnership will bring more relevant brands and products to Pinterest, combined with a seamless Amazon buying experience for consumers and strong performance for advertisers.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Choozle

SEPTEMBER 13, 2020

Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. As you start to prepare for your 2020 holiday advertising campaigns, we want to provide you with some insight on how people expect to celebrate and shop this holiday season.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). More than 90 percent of social media marketers use Facebook for advertising. eMarketer ). Consumers report that video content is their favorite type of content to view on social media. eMarketer ). eMarketer ). Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. Disruptive Advertising). eMarketer) Relevant emails drive 18x more revenue than broadcast emails. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12. Marketers Want to Improve Personalization.

Stats 71

Stats Email Marketing Trends Planning 71

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform. 88% of social advertisers use Twitter. Social Media Advertising Statistics.

Social Media 58

Social Media Social Marketing Trends Media 58

readwrite

APRIL 25, 2018

A slew of recent industry reports have shown that Americans are actively in pursuit of new ways to consume entertainment. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. These trends present a challenge to brands and agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Liveintent

OCTOBER 6, 2020

To prove yourself a top digital advertiser, you’ll need to think outside of the box. According to Google Trends , searches for gift guides start to pick up each year in early November and peak around mid-December. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 billion in December 2020.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

The Brit Agency

APRIL 23, 2019

The business-to-business (B2B) digital advertising market in the US grew by roughly $1 billion in 2018 and will surpass $6 billion in 2019, even though the market “still lacks maturity” - according to a new eMarketer report titled ‘ US B2B Digital Advertising Trends ’. in 2019 to reach $6.1 billion, up from $2.91

Advertisements 40

Advertisements Advertising Emarketing B2B Marketing 40

Choozle

JANUARY 17, 2019

The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Digital advertising in 2018: Key takeaways. billion in 2017, a 36.2

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Future trends. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Because of the digital trail that social media posts leave behind, it is possible to accurately monitor the growth of a campaign from a handful of tweets into a trend. Event tracking. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132