The Native Advertising Trend: Hot or Hoax?

grow - Practical Marketing Solutions

Native advertising. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Let’s take a reality check of this big trend. Native advertising goes beyond this, though.

10 Marketing trends to watch for 2017


As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Native advertising.

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4 of the Biggest Advertising Trends of 2016


2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before.

Podcasts and advertising: Meet social media’s new super power

grow - Practical Marketing Solutions

Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. Podcasting is the little advertising engine that could. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

This infographic outlines some of the tactics and observations that help small businesses advertise. Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses?

Mobile Marketing Trends for 2016

Modern Marketing

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year.

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Interesting content marketing trends to watch for in 2017


Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. This same trend is true with video content.

Infographic: Online Advertising Trends for Education


Today, we are introducing a complimentary infographic highlighting the big picture of education advertising and everything you might have missed from the Standard! The post Infographic: Online Advertising Trends for Education appeared first on Fathom.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

The trend continues to just over 70% by 2019. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. How Can We Best Utilize Mobile Advertising in the B2B Space?

45 Phenomenal Email and Mobile Marketing Stats


Mobile advertising spending up through results are uncertain. marketers increased their spending on mobile advertising by 50% in 2015 over the previous year, and the share of budget dollars allocated to mobile marketing is projected to triple in the next three years.

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7 Digital marketing trends to embrace NOW

grow - Practical Marketing Solutions

Usually bloggers write “trend” posts at the end of the year but at the speed of change in this business, maybe we should make it every six months! As we hurtle into the second half of 2013, here are the digital trends I seem to be following the most right now.

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9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

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Six transformative trends in influencer marketing (is it really marketing?)

grow - Practical Marketing Solutions

As traditional advertising options are drying up, I believe even more money will be placed toward influencer marketing. The post Six transformative trends in influencer marketing (is it really marketing?) By Mark Schaefer.

3 Ways to Connect Video Advertising to the Customer Journey

Modern Marketing

And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Numbers behind this trend : Between two and five.

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The Good and Evil of Native Advertising


I If you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising - whether you know it or not. Native advertising is hardly new. To some, it’s seen as an unobtrusive solution to advertising. Advertising

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond


If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline. We’d love to hear your thoughts on upcoming marketing trends that will make headway in 2017, so please leave your comments below!

The 6 Most Important Social Media Trends of 2017


Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Here are six social media trends that marketers should know about.

Email Marketing Trends and Stats


We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The post Email Marketing Trends and Stats appeared first on The Beacon.

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3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok now that that's out of the way, let's talk about the general directions in which something is developing or changing otherwise known as the trends in mobile marketing, specifically the 3 I highlight in this post. You might want to sit down when reading this next sentence.

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2016 Cross Channel Marketing Trends

Modern Marketing

Top 10 Omni-Channel retail trends for 2016. A little more than a decade ago, digital advertising had two big arms: display and email. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic.

The Biggest Trend in Content Marketing Right Now


That shift in emphasis to paid distribution may be the biggest trend in content marketing right now—and it’s certainly the most important. Content marketing has been one of the hottest trends this decade, one that many marketers have salivated over. Vanity Fair.

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6 Trends Highlighted at Social Media Marketing World

Modern Marketing

Michael Stelzner , founder of Social Media Examiner , opened the conference with a keynote highlighting social media trends for 2014, and showed findings from their latest study 2014 Social Media Marketing Industry Report. The following are 6 key trends derived from the report.

Top 5 Inbound Marketing Trends of 2017


Marketers chase trends like surfers chase waves. So how do you know which trends are going to be huge – and which ones will just be washouts? Instead of wasting time and energy on minor trends, they go all in for the big ones.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign


The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. With TrueView, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016


This approach to building out an AI platform through acquisitions speaks to a broader trend that B2B marketers should understand: the lineup of marketing technology providers — especially AI/predictive vendors — is likely to change substantially before Dreamforce 2017. .

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016


This approach to building out an AI platform through acquisitions speaks to a broader trend that B2B marketers should understand: the lineup of marketing technology providers — especially AI/predictive vendors — is likely to change substantially before Dreamforce 2017. .

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Mobile advertising: . 53% of marketers want to increase #Facebook advertising spend in the coming year #marketingtips Click To Tweet.

Trends come together to diminish the need for company apps

grow - Practical Marketing Solutions

This is an economic trend and a sociological one. Right now, Facebook is making a lot of money from mobile advertising but they’re already reaching a limit on possible ad space. By Mark Schaefer.

CRM Retargeting: The Shiny New Advertising Tactic?

Digital B2B Marketing

One of the emerging trends in online advertising promises to make this possible. Advertising is targeted to individual people and may appear on a broad range of sites. Your Turn Do you see a place for CRM retargeting in your advertising campaigns?

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7 Trends That Will Change Social Media in 2017


Snapchat started the ephemeral , or disappearing, visual content sharing trend, and Instagram recently launched a similar disappearing video feature -- but with the ability to share live ephemeral video, too. 7) Mobile advertising will grow more competitive.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Visually-Driven Advertising.

Key Advertising Trends about Social Media from Q2 2016 – Marketing Automations


This post was originally published on this site Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q2 2016. Facebook continues to deliver value to advertisers everywhere, and its latest earnings report proves it. The post Key Advertising Trends about Social Media from Q2 2016 – Marketing Automations appeared first on Opentopic.

4 Marketing Tech Trends To Watch in 2014

Customer Experience Matrix

Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. Systems that build such databases for specialized purposes such as lead enhancement, cross-channel campaign management, retention programs, and advertising audience management will increasingly provide more value to their clients by exposing the databases to other execution systems. Digital advertising and customer marketing converge.

Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video

Crimson Marketing

While digital has the edge on television with respect to tracking, television still owns the lion’s share of creative resources, industry norms and advertising dollars. The post Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video appeared first on.

Social media trends that are colliding in 2013

grow - Practical Marketing Solutions

There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year. New trend: The optimized self. New trend: Facebook Fatigue. New trend: Traditional universities in crisis.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget. Last Year’s Content Marketing Trends. Last year , we also detailed the top trends to help plan your budget.

Emotional Advertising: How Brands Use Feelings to Get People to Buy


In the 1990s and early 2000s, advertisers were more concerned with humor and sarcasm. For a while it was great because it was different from everyone else, and then it became a trend and people got sick of it. How Emotion Is Used in Advertising. Image Credit: Trend Hunter Eco.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences?

The Future of Online Advertising

Modern Marketing

by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry. You can get more on the future of advertising in our Grande Guide to Social Advertising. The Future of Online Advertising is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.