illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. This challenges common misconceptions about targeting the older demographic exclusively through traditional means and underscores the urgency for advertisers to adapt to the changing landscape. What is Audio Advertising?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. What is retail media?

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

Advertising Agencies 124

Advertising Agencies Paid Content Cost Per Thousand Advertisements 124

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? billion in 2023 to $106.12

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? billion in 2023 to $106.12

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Advertisements Advertising 109

Liveintent

MARCH 7, 2023

The industry is abuzz with talk of non-endemic advertising. And where there’s talk of non-endemic advertising there’s talk of retail media networks. So, why should retailers care about non-endemic advertising? By selling media to non-endemic advertisers, retailers can unlock an entirely new revenue stream.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Emarketing 62

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Image: eMarketer. Connected TV (CTV) advertising keeps charging ahead. of total digital ad revenue, according to eMarketer. Social network display advertising is about a quarter of total digital spending.

Spending 115

Spending Ads Emarketing Forecasting 115

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. of total digital ad spending in the US.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. Download Display Advertising Trends 2021.

Display 98

Display Stats Advertisements Advertising 98

NuSpark Consulting

AUGUST 22, 2010

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

Emarketing 100

Emarketing Tips Tactics Tagging 100

NuSpark Consulting

AUGUST 22, 2010

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

Emarketing 100

Emarketing Tips Tactics Tagging 100

ClickZ

AUGUST 8, 2020

The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% Mobile Advertising: The reigning advertising “hotspot”. Emarketer had expected mobile advertising to grow up to $105.34

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Liveintent

MAY 18, 2023

Emarketer projects that retail media ad spend in the U.S. By 2024, spending is expected to account for nearly 20% of total digital ad investments as advertisers increasingly turn to retail media for performance and data opportunities, particularly in the face of identity deprecation on the open web.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

illumin

JANUARY 28, 2021

Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. It’s no surprise eMarketer forecast […].

Advertisements 52

Advertisements Advertising Emarketing Forecasting 52

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. Authentic communication Advertisers know authenticity is critical for targeting Gen Z and Gen Alpha consumers.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Bannersnack

JULY 8, 2022

Naturally, digital advertising plays a big part in it. The chart below shows that the US financial services industry’s digital ad spending is on the rise, with eMarketer expecting digital ad buyers in the US to spend about $30.75 Offering customers personalized advertising experiences offline can prove equally effective.

Advertisements 52

Advertisements Advertising Ads Examples 52

illumin

FEBRUARY 22, 2024

What has many customers and advertisers apprehensive about Prime’s addition of ads is that users were given little choice in the matter. According to eMarketer analyst Max Willens , “With Netflix, Disney+, and now Amazon including ads, the pendulum has completely swung, and streamers are essentially forcing advertising upon CTV consumers.”

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. Yet, what does the future look like for programmatic? Programmatic TV and audio.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Salesforce Marketing Cloud

JULY 20, 2021

Advertising technology also rode the wave of big data-driven AI adoption, as programmatic platforms revolutionized the process of buying and selling digital ads. Advertising technology also rode the wave of big data-driven AI adoption, as programmatic platforms revolutionized the process of buying and selling digital ads.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Leading Results Rambings

MARCH 14, 2019

The world of advertising on screens has changed immensely – and will only continue to change. According to eMarketer, 24.9 Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary.

Cable 74

Cable Advertisements Advertising Pricing 74

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Choozle

DECEMBER 15, 2020

Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. As CTV has gained momentum with consumers, advertisers have invested accordingly. The shift in viewing is followed by a shift in where advertisers are allocating their budgets. eMarketer expects U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. The Concept of Data-Driven Digital Display Advertising. Types of Data-Driven Advertising.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). Native video advertising accounts for 56 percent of video ad spending. (

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. Advertisers will reach audiences via online/connected TV. By 2019, eMarketer predicts that U.S.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list.

Advertising Agencies 127

Advertising Agencies Emarketing Validation Touchpoints 127