LiveIntent Featured in eMarketer’s Email Marketing 2019 Report


When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. The eMarketer report also addresses a critical threat – email overload. We’re so proud to have our groundbreaking work referenced by eMarketer. Perspective Email marketing emarketer

A Hodgepodge of eMarketing enhancement tips


I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ].


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A Hodgepodge of eMarketing enhancement tips


I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ].

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6%

Why programmatic advertising will dominate in 2021


Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. It’s no surprise eMarketer forecast […].

B2B Programmatic Advertising for Beginners


As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts.

Programmatic advertising trends | 2020


As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. In this guide you’ll discover all you need to know about this indispensable aspect of modern advertising. The rise and rise of connected TV is driving notable growth in programmatic television advertising.

5 benefits of programmatic advertising


Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. In fact, according to recent figures by eMarketer… By 2019, 83.6 What is programmatic advertising? With traditional advertising, media inventory was bought and sold manually. Why use programmatic advertising?

Digital Advertising Tactics Guide for Travel Marketers


Brands like Trivago, JetBlue, and Hyatt are spending as much as $65 million a year in advertising. eMarketer reports that in 2019 travel marketers are expected to spend over $10 Billion across digital channels alone. Private Marketplace Advertising.

Facebook ads vs Google adwords: 7 key criteria to decide


Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. eMarketer ). These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. And the advertiser with the most competitive bid for that keyword. Because Facebook is more interest-oriented, it is more of a top of the funnel-advertising solution.

4 Reaons Display Digital Advertising is (still) Effective


In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. Although this format may seem plain compared to the unique creative ad formats we see today, there are many great benefits of display digital advertising.

What is: audio advertising?


With the prevalence of smartphones, wireless headphones, and smart speakers, you will quickly notice that we are in a new age of audio and a ripe opportunity for audio advertising. Jump to: What is audio advertising? Audio advertising metrics. What is audio advertising?

Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected


The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% Mobile Advertising: The reigning advertising “hotspot”. OOH advertising.

9 Programmatic Advertising Learning Resources


We have so many good learning resources to share when it comes to programmatic advertising. Programmatic marketing and advertising continue to dominate martech and adtech, and they’re not passing fads. This guide to programmatic advertising gets you started with the basics.

Programmatic advertising trends 2019


Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. What does this mean for advertisers? Advertisers will reach audiences via online/connected TV. For too long advertising via programmatic channels on TV has been limited; with too few avenues to buy and sell inventory via this medium. Plus, in 2019, eMarketer predicts that U.S. advertisers will buy $3.8 What does this have to do with programmatic advertising?

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user. How Can We Best Utilize Mobile Advertising in the B2B Space?

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What is private marketplace advertising?


Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. According to eMarketer , next year, private marketplace buying will overtake the buying on open exchanges for the first time. Jump to: What is private marketplace advertising?

Kerel Cooper talks to eMarketer about the beauty of newsletters


Kerel Cooper, senior vice president of global marketing at LiveIntent, discussed these advantages in a September podcast with Nicole Perrin, an eMarketer principal analyst at Insider Intelligence. What do grocery delivery, online shopping, remote work, and email newsletters have in common?

Is display advertising still effective?


Time and time again we hear the question ‘isn’t display advertising dead’? For years now, bloggers and writers have been declaring the end of this advertising format. Yet display advertising is not going away. So why do brands think that display advertising is no longer effective? What are the difficulties with display advertising? Of course, there are challenges to display advertising. Are ad blockers the end of display advertising?

The Future of Advertising [Expert Predictions & Data]


In a world of banner blindness , I'm sure you're concerned about the future of advertising. And as technology and advertising continue to evolve, so will your strategies. Below, let's dive into the future of digital, mobile, video, and TV advertising. Future of Video Advertising.

21 Spectacular SEO and Search Marketing Stats and Facts


digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. eMarketer ). Google’s advertising revenue is larger than that of the entire U.S. 30% of companies outsource their paid search advertising, and 28% do so for display advertising. Total internet advertising spending is growing 16% per year. Social may be sexy, but search still pays the bills.

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What Programmatic Advertising Means for Marketers


It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, and what your goals were (maybe). ” Programmatic advertising aligns media with brand lift metrics for real ROI and only spends money where it will be effective. What Programmatic Advertising Means for Marketers.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


This new communications paradigm could be the only way for publishers to take back the lead and re-capture both advertising and content displays. According to eMarketer , 1.8 With digital boundaries, the visibility and participation of people, vendors, advertisements, and content are under your control, depending on what you want each minute. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising.

Online advertising trends to watch: 2019


Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. And with brands such as Innocent and Mercedes Benz adopting it successfully, there is no doubt that DOOH will become the norm for outdoor advertising in 2019. Advertisers will reach audiences via online/connected TV. By 2019, eMarketer predicts that U.S.

The Future of Advertising – TV Space without TV Price

Leading Results Rambings

The world of advertising on screens has changed immensely – and will only continue to change. According to eMarketer, 24.9 advertisingStreaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. And these numbers will continue to rise.

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The Rise of New Video Advertising Formats


With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one. Keep reading to learn more about the different video advertising formats advertisers can use to reach viewers. .

Preparing your holiday advertising in 2020


Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. Digital advertising tactics for holiday campaigns. Practical tips to use in your holiday advertising campaigns. Email advertising.

Display advertising best practices: ultimate guide


Display advertising best practices do not stand still, they change and evolve constantly. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing. Plus, with the growth of programmatic digital out-of-home (DOOH) networks, and digital video, how display advertising interacts and is produced alongside these different channels is set to get ever more important. Personalised advertising.

The future of display advertising: Martech webinar


The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Click to enjoy the full webinar with Bannerflow Product Manager, Jared Lekkas, and Didit Co-founder and Chairman, Kevin Lee, or read the transcript below to get a taste of the strategies you can use to boost display advertising performance.

A Robot Named Albert Wants to Revolutionize Digital Advertising


But would you trust them to manage your entire advertising campaign? If he could automate more of the advertising process, he thought, the energy media buyers spent on minutiae like analyzing click-through rates could instead be devoted to the tasks that require a human touch. In essence, Adgorithms attempts to take programmatic advertising to another level. Earlier this year, eMarketer predicted more than two-thirds of all digital display advertising in the U.S.

Why CMOs Need To Be Bullish On Programmatic Advertising


Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We define it simply as “Automated advertising buying coupled with machine learning.” ” However, there are no shortages of definitions of the term programmatic advertising. We are beginning to see more and more of this type of programmatic advertising being used every day.

The growth of Amazon Advertising and how it’s linked to Prime Day 2019


Amazon’s Prime Day wasn’t successful only for retailers but also for advertisers who tapped into the online shopping event’s success. Except for the sales, there was also additional revenue coming from the advertisers who wanted to benefit from the increased interest in Amazon’s site these two days. In fact, advertisers were encouraged to increase their spend to make the most of the big audience that could turn into potential customers for them.

How to integrate offline campaigns with your digital marketing strategy


According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Offline advertisements typically use both a phone number and a website URL for the interested prospect. Marketers may build sales pages with custom URLs that are only advertised over one particular ad channel. There is an opportunity cost to not advertising on these channels.

The True Cost of Social Media Advertising

A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. billion by the end of 2019, according to eMarketer. . However, digital advertising isn’t without its own challenges and trapdoors. Let’s take a look at some of the obstacles that digital advertising might create and how to overcome them. . Twitter’s advertising revenue growth has increased by 29%.

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How Do You Appeal to the Distracted Buyer?


According to recent eMarketer data , adults in the US consume an average of 11 hours of media in a day, with the largest shares going to TV, video and online. We are, according to eMarketer’s own analysis, multitasking. Radio advertisers have always had to deal with this challenge,” he said. Content Marketing b2b marketing Eloqua blog Email Marketing eMarketer marketing automation radio advertising Tom Martin

Marketing Automation: How It Improves Content and Native Advertising

Crimson Marketing

Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years. ” Some of the barriers preventing marketers from expanding their content marketing and native advertising initiatives are: Lack of resources and budget to deliver high-quality content efficiently was the biggest issue (55%). ” Source: eMarketer. The post Marketing Automation: How It Improves Content and Native Advertising appeared first on.

choozlechat: The value of email advertising with LiveIntent


According to an eMarketer report , more than nine in 10 internet users send email regularly, making it one of the most common digital activities in the US. But how can marketers tap into the value of email advertising to power their digital advertising strategies?