Talk TV to Me: The Essential Glossary to Advanced TV Advertising
Digilant
SEPTEMBER 13, 2024
Netflix was the catalyst, switching from its DVD-by-mail service to streaming in 2007 (remember the outrage – how far we’ve come!). Since then, the number of streaming services has exploded, with over 200 options now available worldwide. TV usage, overtaking cable, which sat at 27.2%, and traditional broadcast TV at 20.5%.
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