article thumbnail

How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Image source Optimize Bidding Strategies Choosing the right bidding strategy can make a substantial difference in your paid media ROI.

article thumbnail

40 Marketing KPIs Your Team Needs to Track

Zoominfo

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Common Paid Media Mistakes and How to Avoid Them

Marketing Insider Group

Regularly monitoring your return on investment (ROI) also keeps your spending in check. Click-through rate (CTR) shows how well your ad captures interest, while the conversion rate reveals how many clicks lead to meaningful actions, such as purchases or sign-ups.

article thumbnail

7 Key Metrics To Optimise Your B2B Google Ads

The Lead Agency

CTR (Click-Through Rate) One of the most important metrics for measuring the overall quality of the campaign is to examine the Click-Through Rates (CTR) of the campaign overall as well as each Ad Group specifically. ROAS calculations hold particular importance when the products or services advertised have varying price points.

article thumbnail

How much does acquiring a customer cost?

Martech

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. In short, CPA is a starting point.

article thumbnail

5 Deadly Ad Buying Mistakes

Convince & Convert

Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. While you need those to calculate ROI, you also need metrics that help you understand where your customers are in the sales funnel. If you want to waste money, buy media. If you want to make money, target the right people.

Buy 132
article thumbnail

Metrics that translate to marketing campaign performance

Choozle

Cost-per-acquisition (CPA). Return on ad spend (ROAS). Cost-per-acquisition (CPA). Cost-per-acquisition (CPA), also referred to as cost-per-action, is a digital advertising metric that measures the dollar amount needed to convert one person. Return on ad spend investment (ROAS).